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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#926
Lozark

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Bunzmaster wrote...

ThePasserby wrote...

They cared so deeply about their work that they'd photoshopped Tali's face with a stock photo?

They cared so deeply about their work that they copied the ending image from someone else's work on deviantart? Link 

They cared so deeply about their work that they slapped a few incoherent footages together, put 3 different colourings, and called them endings?

I understand that you're trying to mollify us, but you should know that Bioware is running very short on customer trust and nothing short of concrete actions mean anything now.



Dont forget the bugs, crashes, and the lack of facial importing from imported save files.

Not to mention the lac luster LI,s and crew conversations. <_<


And they care so deeply that we haven't gotten a clear answer yet, just distraction tactics that fit a little too well with what we've learned about PR tactics.

I appreciate that you're doing your job, Jarrett, and I'm sure it's hard, but I hope that you understand that we have many legimate reasons to be upset with Bioware and EA over this, and that we will continue holding the line until we get a real response and real change for ME3, not just empty promises and assurances.

Modifié par Lozark, 17 mars 2012 - 07:27 .


#927
leondes1

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Jarrett Lee wrote...

We're listening, and hopefully I haven't said anything too scandalous ;)

But now you guys are making me paranoid, so I'll zip it for a while!


Honestly, this is exactlly what people and I would like to hear. Actual real discussion from you guys, not filtered. Just saying how it is and what's really going on. It truely helps makes things feel better.

I just want to know realistically where from here bioware is going with this. You actually coming here and saying something and not just giving us a prepared statement really helps.

Some honest discussion with people from bioware would really help at this point.

Note, if you can't say certain things that is completely understandable, maybe not to certain people on here but I understand fully. Heck, don't risk your job, that's more important.

Thank you again Jarrett.

#928
redknight38

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People, he's in marketing. THAT'S THE PR DEPARTMENT. At the very least, it's closely involved with that arm. Very closely. It's nice we're all being polite and that he's talking to us but for heaven's sake. Stay skeptical. He actually hasn't said anything that hasn't been said before: vague promises.

Modifié par redknight38, 17 mars 2012 - 07:24 .


#929
Reptilian Rob

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vigna wrote...

Goodwood wrote...

Agreed.

Even if a new ending is a year down the road, just tell us now. We can live with that.


No. No we can't.

A year is just another slap to the face.

#930
VerdantSF

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redknight38 wrote...

People, he's in marketing. THAT'S THE PR DEPARTMENT. At the very least, it's closely involved with that arm. Very closely. It's nice we're all being polite and that he's talking to us but for heaven's sake. Stay skeptical. He actually hasn't said anything that hasn't been said before: vague promises.

*Snaps out of it.* 

#931
Bachuck

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HenchxNarf wrote...

Bachuck wrote...

Jarrett Lee wrote...

Im the senior marketing guy....one of them. Have been for the whole franchise really. I can't tell if your question is serious or if yer messing with me :)  the fan reaction is difficult to watch, after all the hard work basically. I'm not a moderator really, just an employee.


Does that mean you were part of the team that came up with the "Take Earth Back" campaign knowing full well how the game ended?


Leave him alone, geezus.

They marketed the game the way the game was. You took back earth, didn't you? The reapers are gone (or controlled), so the threat on earth is gone.


I wasn't attacking him; just asking a simple question. Usually the people in marketing are told the story - from beginning to end - that they'll be selling and this is true for all media; not just games.

Please let's not start attcking each other because a Bioware employee came in and showed you guys a little attention for a few minutes. Be respectful and civil to him/her, but take everything with a grain of salt. There's no harm in being cautious or asking questions.

#932
Ajx-

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Also to everyone being mean in this thread, I personally think Jarret is a hero for taking time to respond to such ravenous fans. He doesn't deserve flak; rather the opposite. One thing I want more than Dlc endings was for someone from bio to respond in some of our threads. And he just did. Thank you.

#933
Miles_E

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MouseNo4 wrote...

Miles_E wrote...

MouseNo4 wrote...

Wish you guys would quit the whole ''change the endings'' crap. It will never happen. End of story. Just give up please. It is incredibly repetitive.


Someone is very pesstimistic I see!

Believe what you want to believe about the movement, it's not going to stop unless change occurs.


I would bet real money it wont EVER happen. 

And yes it will stop. I guarantee it. They ALWAYS do. When the baby gets tired from screaming, it stops on its own. 



Heh, fine by me. Don't know where you get your infinate knowledge on protests and their endings, but ok.

Oh, and nice of you to imply we're but a child.

#934
Naked David

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Darth_Trethon wrote...

Naked David wrote...

Darth_Trethon wrote...

Very nice thread......I do believe that the game is in desperate need of clarification regarding the endings but I also believe an ending DLC was always intended as a moneymaker similar to Fallout 3 but the "intended" reaction was probably to have us ask for DLC which did happen but it seems this kind of blew up in their faces with a far stronger reaction than they probably anticipated and are VERY pressed for time to cool down the situation with a lot of returned copies and rage all over the place but it's probably too early to announce the DLC.....if it's even remotely close to ready and I think it can be anywhere from an idea stage to completely finished but being timed for release. I do think this was at least partially intended because otherwise they either screwed up big time(which i doubt, they'd have probably delayed it at least 3 more months, there was time) or are straight up incompetent, which is extremely unlikely.

At this point I think they are trying to cool the situation for at least a month or two before they can reasonably announce an ending changing DLC while maintaining the believability that it was developed after this mess happened but at the same time it seems the situation is probably more dire than they expected so pricing and timing/development are going to be HUGE internal issues right now.

Personally I am looking forward to seeing what they say next though it looks like they are trying to spin the "we value and listen to our customers so here's DLC" ball.


Ever since I finished the game I've felt the same way. But why wait? With all the turmoil over the ending I'm positive that an announcement or DLC release would sell better now rather than later when we've moved on to something else. I work in sales and you have to strike while the iron is hot. They dont do this for free and they are sitting on a goldmine. Take the opportunity while its yours for the taking.


They probably won't wait much longer if it's even remotely close to ready which I'm inclined to think it is.. But is IS a highly explosive situation so they are probably choosing their words and pricing VERY carefully right now. At any rate I think we'll have something within a couple of months at most.


If this was all part of the plan, I'm ashamed of where the gaming industry is going. If it is really that unprofitable to make game that you need to advertise DLC after the credits and pull a stunt like this to make more money... Even to charge MS points for packs on multiplayer(Optional)... Nickel and diming us every step of the way. Still, WAYYYYY better than capcom making you pay $20 to unock 12 characters that are already on the disk 3 months down the road... :| Wheres Operation Take Back Street Fighter X Tekken? So yes, it could be worse.

#935
leondes1

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Jarrett Lee wrote...

DeadLetterBox wrote...


So, I'm not gonna let up on your company, but I do hope you're able to get some rest. :)


Thanks :). Take care all. 


Rest up, you deserve it.

Don't worry not all of us will attack you like rapid animals.

#936
pomrink

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redknight38 wrote...

People, he's in marketing. THAT'S THE PR DEPARTMENT. At the very least, it's closely involved with that arm. Very closely. It's nice we're all being polite and that he's talking to us but for heaven's sake. Stay skeptical. He actually hasn't said anything that hasn't been said before: vague promises.


This. Still, be polite. At least he made this topic more noticable though, that's always good.

#937
Peete

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Ajx- wrote...

Also to everyone being mean in this thread, I personally think Jarret is a hero for taking time to respond to such ravenous fans. He doesn't deserve flak; rather the opposite. One thing I want more than Dlc endings was for someone from bio to respond in some of our threads. And he just did. Thank you.


Seconded.

#938
Darkeus

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redknight38 wrote...

People, he's in marketing. THAT'S THE PR DEPARTMENT. At the very least, it's closely involved with that arm. Very closely. It's nice we're all being polite and that he's talking to us but for heaven's sake. Stay skeptical. He actually hasn't said anything that hasn't been said before: vague promises.


I have been trying to say this for two pages now.

But no, I am attacking Mr. Lee and being mean to the nice Bioware employee. 

Thank you for posting that!

#939
Daedalus1773

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Peete wrote...

Ajx- wrote...

Also to everyone being mean in this thread, I personally think Jarret is a hero for taking time to respond to such ravenous fans. He doesn't deserve flak; rather the opposite. One thing I want more than Dlc endings was for someone from bio to respond in some of our threads. And he just did. Thank you.


Seconded.


Agreed. 

#940
leondes1

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pomrink wrote...

redknight38 wrote...

People, he's in marketing. THAT'S THE PR DEPARTMENT. At the very least, it's closely involved with that arm. Very closely. It's nice we're all being polite and that he's talking to us but for heaven's sake. Stay skeptical. He actually hasn't said anything that hasn't been said before: vague promises.


This. Still, be polite. At least he made this topic more noticable though, that's always good.


Hey, if they are actually willing to talk, its better for US. We NEED dialogue. Not just statements from them.

#941
redknight38

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VerdantSF wrote...

*Snaps out of it.* 


Yeah, no kidding. Proof right there of the miracles of PR pablum. Polite pablum that directly engaged us. Possibly even off-hours pabulm, but pablum nevertheless.

#942
Naked David

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redknight38 wrote...

People, he's in marketing. THAT'S THE PR DEPARTMENT. At the very least, it's closely involved with that arm. Very closely. It's nice we're all being polite and that he's talking to us but for heaven's sake. Stay skeptical. He actually hasn't said anything that hasn't been said before: vague promises.


He didn't promise anything. He merely responded to posts bro. I would like to see some DLC to improve the ending just as much as the next guy, but dogging a guy for responding to your post doesn't help our argument at all. It's "Hold the Line" not "Isolate and Destroy".

#943
leondes1

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Daedalus1773 wrote...

Peete wrote...

Ajx- wrote...

Also to everyone being mean in this thread, I personally think Jarret is a hero for taking time to respond to such ravenous fans. He doesn't deserve flak; rather the opposite. One thing I want more than Dlc endings was for someone from bio to respond in some of our threads. And he just did. Thank you.


Seconded.


Agreed. 


This, the more responses we get, the more discussion we get with them only helps. We need to talk, not simply attack over and over.

#944
HenchxNarf

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Peete wrote...

Ajx- wrote...

Also to everyone being mean in this thread, I personally think Jarret is a hero for taking time to respond to such ravenous fans. He doesn't deserve flak; rather the opposite. One thing I want more than Dlc endings was for someone from bio to respond in some of our threads. And he just did. Thank you.


Seconded.


Thirded.

Marketing is just a person who takes a product and tries to sell it with the information that they are given. He may or may not have known what was in the game, his job was just to market it to the people.

#945
Nostradamoose

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darkshadow136 wrote...

Although some of the PR and comments coming from people like Casey, I would trust if my life depended on it. Jarrett seems to be sincere. I have seen calming tactics like this done during the DA2 negativity. But I do feel that Bioware may see at this point the ME3 ending discontent is something very serious, and they may actually be listening and will to make it right if we all keep calm heads and discuss it and share feedback on how to make it right.

I agree that many times video and even interviews for such PR events are scheduled weeks and months in advance. Not to mention the company spends money in promoting and building these events. So in saying that, a company can't just switch off everything they have going on with a product, even when there is major issues with it.

The best they can do is follow through with the planned events with temperance, knowing that there is much they need to do to make the game a real success, by applying a fix to the game after receiving the proper feedback and input, so they can do it right. What is the point of slapping together an ending DLC or patch that again falls short of a fitting ending to the trilogy. It is better that Bioware gets the feedback and input, so then they come up with something Glorious.

100% agree with you.

I admit mellowing because I do believe the guy.

And remember, none of us would care this much about the ending if the whole game sucked. We want a new ending, an ending that makes sense with the great opus Bioware offered us.


ME3 is still a great game, we have to realise itm day 1 dlcs and ending might have frustrated us (They did frustrate me a lot) but do remember that not all hope is lost.


Bioware still remains Bioware, ZE franchise of EA that listens the most to its customers. This is why I will not encourage any boycott of future products but will encourage the improvement of the ME3.


Improve ME 3 Bioware! Fans,Hold the line!

We have to be reasonable but we have to hold our own. Let's not fall in personnal attacks, these guys made a huge mistake but it still remains a stellar work for all 3 games.

We criticize because we care about Bioware in some way. Please, I beg you, do remember that.

(And eh, no, I don't work for Bioware... if ever some idiot tries to blame me that way... And yes, I believe we deserve an ending that makes sense!)

#946
shadowwolf523

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ill take their free **** for online but im not goin to stop sayin how thier **** up screwed me over mentaly an its spread to more than just the game im goin to go read some fan fic now

#947
Sc2mashimaro

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Jarrett Lee wrote...

Peete wrote...

Jarrett Lee wrote...


There's no voodoo at work here - I'm just sitting on my couch reading this on my iPad, it has been a difficult week, I'm very tired.

Mr. Lee
You mentioned it's been a difficult week. Out of curiosity, why has it been a difficult week?

Again out of curiosity, and if you don't mind me asking are you a (just) forum moderater or one of the developers?



Im the senior marketing guy....one of them. Have been for the whole franchise really. I can't tell if your question is serious or if yer messing with me :)  the fan reaction is difficult to watch, after all the hard work basically. I'm not a moderator really, just an employee.


Yeah, I bet it has been hard watching the ending get ripped into so hard. On the plus side, the reason everyone cares so much about that one little drop in the bucket is how amazing everything else was. I don't think anyone's been trying to trick anyone here - that's a bit cynical, but I do think there have been missed communication opportunities and expectations that weren't met in important ways. It's far from too late to save this though, I think. Honestly I gave the rest of the game a 9.6/10 - and I consider myself a pretty tough grader. Thanks for reading our feedback. :)

#948
Zero.Gee

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I'm glad that people like this agthunter guy are around. This is the best thing that I think could have happened to the community at the moment. We needed some better insight into the otherside of the looking glass.

#949
chcknwng

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Caz Neerg wrote...

charon45 wrote...

Caz Neerg wrote...
Still, when a poll has 50,000 respondents, and you could assume a margin of error of 40% and still have half the people opposed to the ending, that says a lot, no matter how the poll was conducted.


Let me make my point this way. Some people are saying that it is 50k people out of 900k who bought the game so it is meaningless. At the opposite end of that, people could say a sample that big can be used to infer an exact percentage of players who were dissatisfied with the ending. The truth is somewhere in between, but probably much closer to evidence that a majority of the fans are dissatisfied than it is to meaningless. On an anecdotal level, I am a regular on another board that is not a gamer board. Only about 1 in 10 of the people who have completed it were satisfied with the ending.


There are two logical conclusions we can reach at this point, given the available data. One is that, out of the subset of people expressing an opinion on the internet, somewhere between 80-90% have negative opinions of these endings. The other is that it is fair to say that it is substantially more likely than not that a majority of fans dislike the ending, regardless of what the exact percentages are.



There are many different levels of dislike. If I am BW I probably don't care those who shrug it off and will buy from BW again. If the percentage of who are seriously offended by the ending and will hesitate buying from BW again is high, then they will probably try to do something. Without a measurement of uncertainty, just knowing more people are pissed off really doesn't achieve anything.

#950
ColloquialAnachron

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Let's also be clear that being in marketing means that Mr. Lee was very likely not in charge of the endings, the solution to said endings, or any other such thing. I'm presuming that since the Marketing Dept. usually doesn't create the content but rather comes up with ways to sell it, attacking him or grilling him is sort of foolish. If you get a bad present, you don't go and punch the person who the giver of said present paid to wrap it. Or maybe you do, I don't know how people react to that sort of thing.