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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#1001
NeecHMonkeY

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When I read Casey Hudson's latest statement, it said to me;

"We're happy with how we ended our game and it's your own fault if you don't agree. We might give you another ending to add the closure that you all crave but because it's what you want and not what we want, you're going to have to pay for it."

#1002
Miles_E

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vigna wrote...

Miles_E wrote...

redknight38 wrote...

Bachuck wrote...

By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.


I know! It's brilliant! Well played, Bioware, well played. It's kind of gruesomely fun to watch.


Is it bad to think we were too easily swayed?


being nice and being swayed are two different things. Don't b emean but don't believe crap until we see something tangeable.......as in  stats on our ending findings, etc. whatever.....i wanna see them say all DLC is on hold or something until this is fixed. something tangeable...


Of course, we can't cuss out Lee, that would make us look bad. But we won't be too forgiving either...

Hold the line, no matter what.

#1003
vigna

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Lugaidster wrote...

Why does the post say BW?

Bioware?

#1004
Bfler

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This problem seems to be more and more like an affair of state. The simplest solution would be to produce the ending DLC, Instead there are endless debates and wild speculations which lead to nothing.

#1005
Wowlock

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VerdantSF wrote...

Bachuck wrote...

By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.

This.


Well no matter the momentum...our stance is clear. I doubt by thanking an employee to reply in these times of silence would change their opinion on the ending :D

#1006
pomrink

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Lugaidster wrote...

Why does the post say BW?


a bioware employee was kind enough to give it the bioware tag by posting

#1007
Naked David

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Lord Costantino wrote...

Hold the Line and remember Marauder Shields


I was completely oblivious to the final boss untill tonight. The final mission was so well done till I got hit with a Reaper beam that I clearly dodged. <_<

#1008
Harbinger of Fun

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 Bump

#1009
wijse

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Fix the endings and fix the journal! Hold the line!

#1010
SoraStrife

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Darkeus wrote...

Bachuck wrote...

redknight38 wrote...

People, he's in marketing. THAT'S THE PR DEPARTMENT. At the very least, it's closely involved with that arm. Very closely. It's nice we're all being polite and that he's talking to us but for heaven's sake. Stay skeptical. He actually hasn't said anything that hasn't been said before: vague promises.


Marketing is normally not part of damage control until a new image has to be put out, but it is, as you said, closely related.

By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.


Exactly!  atghunter just warned of this stuff and lo and behold.

People are falling for it hook, line, and sinker....


Or it could have been the other tactic described to try and get people to flame to prove your side is nothing but a bunch of raving balls of hate. Really a response on a personable level has no bearing on a protest so long as the message itself remains clear, which it did. Showing willingness to "come to the table" helps a cause more than hurts it at this stage.

#1011
Naked David

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Can we drop Jarret and get back to the line? I've been trying to move this thread past it for the past 30 mins.

#1012
Meltemph

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I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.

#1013
Khallos

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This has certainly been an enlightening thread. Marketing (and PR in a way) has always been a interesting topic from a psychological standpoint to me, seeing all the movements to address this problem or that problem. This is really cool, thanks!

#1014
Adsinjapan

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Who's up for petitioning the involvement of previous Bioware staff? Anyone?
Let's get them listening to us too!

After reading Casey Hudson's response, all I could see was "blah blah blablahblahblah blah blah".
I hope this lack of answers continues to fuel everyone's passions, because it sure as hell did mine!

Hold that Line!!

#1015
Naked David

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Meltemph wrote...

I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.


Because that theory is worse than the actual ending.

#1016
Guest_luis1991_*

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bump

#1017
GREYSpartan1

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man i dont know what to feel about bioware anymore, I used to really like them, but to me the way that they are treating this issue makes me hate them. I never been one to boycott companies and i thought the endings were dumb but i never have high expectations for any game really thats why i liked DA2 and i do like ME3 but the way they are handling this issue makes me feel like its just a white wash on their part and that makes me pissed enough to get involved on the forums

Hold the line

#1018
Reptilian Rob

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Adsinjapan wrote...

Who's up for petitioning the involvement of previous Bioware staff? Anyone?
Let's get them listening to us too!

After reading Casey Hudson's response, all I could see was "blah blah blablahblahblah blah blah".
I hope this lack of answers continues to fuel everyone's passions, because it sure as hell did mine!

Hold that Line!!

I'll do my part if you guys help out as well.

I'm not giving up.

#1019
Caz Neerg

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Meltemph wrote...

I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.


I think that Casey Hudson and Mac Walters may be honestly convinced that their ending is so incredible that if they just wait long enough for more people to finish, that there will be a sudden and dramatic swing of opinion in the other direction.

#1020
atghunter

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Jarrett Lee wrote...

Most of these things you see as olive branches aren't that at all. They are part of the already planned launch period of ME3 (Star Wars I can't speak for). The N7 MP weekend was planned some time ago - before the ending situation came to light. Not everything revolves around this controversy. It's just unfortunate timing. Same goes for the recent strategy videos for example - we filmed those weeks ago. I think Corey and Eric did a great job in them and was dismayed at the vitriol in the YouTube comments.

You're complaints are being heard, and considered and discussed etc, but I wouldn't read so much into some of the marketing stuff we're doing. I know a lot of you won't buy that - i cant "prove it" - but I've actually always been honest with you guys all the way back to ME1. Operation Goliath is an event we planned because the multiplayer is really fun, and we want to engage the players with it (i just completed the challenge tonight myself!). Of course we had events and releases planned for the week after launch-week. There are no nefarious scheming evil meetings on this topic. We take it seriously, and are discussing it internally. Nobody is happy or dismissive about the fan reaction, at BioWare. Quite the opposite really. These are good people who care deeply about the work they do.

I would suggest patience but not sure there's receptiveness to that at this point.

Guess that's all I wanted to say for now. Have a good night/weekend.



Mr. Lee,
 
Thanks for joining the dialogue. I haven’t read ahead, but I hope the discourse over your post remains civil and positive as I think this thread has been.
 
First, I wholeheartedly believe that there are good people at Bioware that care about the work they do. But I hope you can equally agree that sometimes the best people in business, with the best intentions, can misstep when it comes to consumer relations. It does not make them bad or wicked, just human. And when that happens, a tedious (and sometimes strained) relationship occurs requiring ultimately a dialogue between the conflicted parties brokered by PR folks. I don’t think anyone (certainly I haven’t) ascribed Bioware’s response as “evil”, but it is most certainly calculated. It has to be given the stakes.
 
We should also probably agree that atm the PR folks are directing the course of Bioware’s response (with lots of input to be sure).  Were some/all of the events going on this weekend pre-planned? I don’t know but I’ll take your word for it. Could those same events have been planned as firewalls (aka potential faux olive branches) or for just plain fun? I don’t know. However, while I certainly wasn’t the most savvy PR guy, it simply seems illogical that someone wouldn’t build some firewalls into a worldwide pre-sale release just in case. Again, no evil intentions, just solid market share defense. Those same firewalls turn into great media boosters if the game had been acclaimed and unneeded. In short, they get repurposed. 
 
I don’t ascribe Bioware as a malevolent group bent on the destruction of its fan base. At the moment I do ascribe them in one sense as you do:
 
We take it seriously, and are discussing it internally. Nobody is happy or dismissive about the fan reaction, at BioWare      
 
And that is, in my opinion, is because the situation cannot be ignored. As I’ve posted previously, Bioware/EA seems to have acknowledged a problem. Now it is simply a matter of how a business determines the economic viability of its response.
 
Again, I’m glad you chimed in. I always enjoy good discussions. And please don’t believe there isn’t “receptiveness” to your point. It’s fatalism. Honestly, people here have been passionately, but in an overwhelmingly civil tone, chiming in all week hoping for a modicum of acknowledgement with virtually no response from Bioware, and most still seem possessed of great hope for that same receptiveness.
 

#1021
TheOriginalGoochman

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Meltemph wrote...

I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.


I 100% agree.....

I don't care if I have to spend $$$ on the DLC, if BioWare releases a continuation following the indoctrination path I will totally buy it.

It is about closure and seeing my choices matter

#1022
HenchxNarf

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Meltemph wrote...

I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.


They probably did think of that ending and decided they didn't want to use it. I'm pretty sure they ran all senerios through.

#1023
Can0fCorn

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People need to realize Jarrett DOES NOT speak for EA's PR department! Even if his statements are sincere (Which I think they are), they do not reflect the actions or thoughts of BioWare's publisher (Electronic Arts)

#1024
Skyhawk02

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very interesting post. I hope Bioware/EA succeeds, the backlash about the ending is absurd. This makes me wonder if all the promotion for ME3 was because they knew once people heard about the ending no one would want to buy it.

#1025
vigna

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Meltemph wrote...

I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.

honestly all they know is people hate the ending. People hate it for a boatload of different reasons. they need to figure out the most common reasons --other than it sucked. this can take some time. But honestly when they do or we do-- if get together on it ourselves they can get to work on it. We should be creating polls and threads ourselves about teh top 3 things to change about teh end. they can't change everything and they can't add everything that we want. There will need to be a consensus that they and we can deal with.