EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*
#1001
Posté 17 mars 2012 - 07:43
"We're happy with how we ended our game and it's your own fault if you don't agree. We might give you another ending to add the closure that you all crave but because it's what you want and not what we want, you're going to have to pay for it."
#1002
Posté 17 mars 2012 - 07:43
vigna wrote...
Miles_E wrote...
redknight38 wrote...
Bachuck wrote...
By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.
I know! It's brilliant! Well played, Bioware, well played. It's kind of gruesomely fun to watch.
Is it bad to think we were too easily swayed?
being nice and being swayed are two different things. Don't b emean but don't believe crap until we see something tangeable.......as in stats on our ending findings, etc. whatever.....i wanna see them say all DLC is on hold or something until this is fixed. something tangeable...
Of course, we can't cuss out Lee, that would make us look bad. But we won't be too forgiving either...
Hold the line, no matter what.
#1003
Posté 17 mars 2012 - 07:44
Bioware?Lugaidster wrote...
Why does the post say BW?
#1004
Posté 17 mars 2012 - 07:44
#1005
Posté 17 mars 2012 - 07:44
VerdantSF wrote...
This.Bachuck wrote...
By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.
Well no matter the momentum...our stance is clear. I doubt by thanking an employee to reply in these times of silence would change their opinion on the ending
#1006
Posté 17 mars 2012 - 07:44
Lugaidster wrote...
Why does the post say BW?
a bioware employee was kind enough to give it the bioware tag by posting
#1007
Posté 17 mars 2012 - 07:44
Lord Costantino wrote...
Hold the Line and remember Marauder Shields
I was completely oblivious to the final boss untill tonight. The final mission was so well done till I got hit with a Reaper beam that I clearly dodged. <_<
#1008
Posté 17 mars 2012 - 07:45
#1009
Posté 17 mars 2012 - 07:45
#1010
Posté 17 mars 2012 - 07:45
Darkeus wrote...
Bachuck wrote...
redknight38 wrote...
People, he's in marketing. THAT'S THE PR DEPARTMENT. At the very least, it's closely involved with that arm. Very closely. It's nice we're all being polite and that he's talking to us but for heaven's sake. Stay skeptical. He actually hasn't said anything that hasn't been said before: vague promises.
Marketing is normally not part of damage control until a new image has to be put out, but it is, as you said, closely related.
By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.
Exactly! atghunter just warned of this stuff and lo and behold.
People are falling for it hook, line, and sinker....
Or it could have been the other tactic described to try and get people to flame to prove your side is nothing but a bunch of raving balls of hate. Really a response on a personable level has no bearing on a protest so long as the message itself remains clear, which it did. Showing willingness to "come to the table" helps a cause more than hurts it at this stage.
#1011
Posté 17 mars 2012 - 07:46
#1012
Posté 17 mars 2012 - 07:47
who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.
I am really scratching my head right now.
#1013
Posté 17 mars 2012 - 07:47
#1014
Posté 17 mars 2012 - 07:48
Let's get them listening to us too!
After reading Casey Hudson's response, all I could see was "blah blah blablahblahblah blah blah".
I hope this lack of answers continues to fuel everyone's passions, because it sure as hell did mine!
Hold that Line!!
#1015
Posté 17 mars 2012 - 07:48
Meltemph wrote...
I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.
who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.
I am really scratching my head right now.
Because that theory is worse than the actual ending.
#1016
Guest_luis1991_*
Posté 17 mars 2012 - 07:48
Guest_luis1991_*
#1017
Posté 17 mars 2012 - 07:49
Hold the line
#1018
Posté 17 mars 2012 - 07:49
I'll do my part if you guys help out as well.Adsinjapan wrote...
Who's up for petitioning the involvement of previous Bioware staff? Anyone?
Let's get them listening to us too!
After reading Casey Hudson's response, all I could see was "blah blah blablahblahblah blah blah".
I hope this lack of answers continues to fuel everyone's passions, because it sure as hell did mine!
Hold that Line!!
I'm not giving up.
#1019
Posté 17 mars 2012 - 07:49
Meltemph wrote...
I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.
who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.
I am really scratching my head right now.
I think that Casey Hudson and Mac Walters may be honestly convinced that their ending is so incredible that if they just wait long enough for more people to finish, that there will be a sudden and dramatic swing of opinion in the other direction.
#1020
Posté 17 mars 2012 - 07:49
Jarrett Lee wrote...
Most of these things you see as olive branches aren't that at all. They are part of the already planned launch period of ME3 (Star Wars I can't speak for). The N7 MP weekend was planned some time ago - before the ending situation came to light. Not everything revolves around this controversy. It's just unfortunate timing. Same goes for the recent strategy videos for example - we filmed those weeks ago. I think Corey and Eric did a great job in them and was dismayed at the vitriol in the YouTube comments.
You're complaints are being heard, and considered and discussed etc, but I wouldn't read so much into some of the marketing stuff we're doing. I know a lot of you won't buy that - i cant "prove it" - but I've actually always been honest with you guys all the way back to ME1. Operation Goliath is an event we planned because the multiplayer is really fun, and we want to engage the players with it (i just completed the challenge tonight myself!). Of course we had events and releases planned for the week after launch-week. There are no nefarious scheming evil meetings on this topic. We take it seriously, and are discussing it internally. Nobody is happy or dismissive about the fan reaction, at BioWare. Quite the opposite really. These are good people who care deeply about the work they do.
I would suggest patience but not sure there's receptiveness to that at this point.
Guess that's all I wanted to say for now. Have a good night/weekend.
Mr. Lee,
Thanks for joining the dialogue. I haven’t read ahead, but I hope the discourse over your post remains civil and positive as I think this thread has been.
First, I wholeheartedly believe that there are good people at Bioware that care about the work they do. But I hope you can equally agree that sometimes the best people in business, with the best intentions, can misstep when it comes to consumer relations. It does not make them bad or wicked, just human. And when that happens, a tedious (and sometimes strained) relationship occurs requiring ultimately a dialogue between the conflicted parties brokered by PR folks. I don’t think anyone (certainly I haven’t) ascribed Bioware’s response as “evil”, but it is most certainly calculated. It has to be given the stakes.
We should also probably agree that atm the PR folks are directing the course of Bioware’s response (with lots of input to be sure). Were some/all of the events going on this weekend pre-planned? I don’t know but I’ll take your word for it. Could those same events have been planned as firewalls (aka potential faux olive branches) or for just plain fun? I don’t know. However, while I certainly wasn’t the most savvy PR guy, it simply seems illogical that someone wouldn’t build some firewalls into a worldwide pre-sale release just in case. Again, no evil intentions, just solid market share defense. Those same firewalls turn into great media boosters if the game had been acclaimed and unneeded. In short, they get repurposed.
I don’t ascribe Bioware as a malevolent group bent on the destruction of its fan base. At the moment I do ascribe them in one sense as you do:
We take it seriously, and are discussing it internally. Nobody is happy or dismissive about the fan reaction, at BioWare
And that is, in my opinion, is because the situation cannot be ignored. As I’ve posted previously, Bioware/EA seems to have acknowledged a problem. Now it is simply a matter of how a business determines the economic viability of its response.
Again, I’m glad you chimed in. I always enjoy good discussions. And please don’t believe there isn’t “receptiveness” to your point. It’s fatalism. Honestly, people here have been passionately, but in an overwhelmingly civil tone, chiming in all week hoping for a modicum of acknowledgement with virtually no response from Bioware, and most still seem possessed of great hope for that same receptiveness.
#1021
Posté 17 mars 2012 - 07:49
Meltemph wrote...
I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.
who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.
I am really scratching my head right now.
I 100% agree.....
I don't care if I have to spend $$$ on the DLC, if BioWare releases a continuation following the indoctrination path I will totally buy it.
It is about closure and seeing my choices matter
#1022
Posté 17 mars 2012 - 07:49
Meltemph wrote...
I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.
who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.
I am really scratching my head right now.
They probably did think of that ending and decided they didn't want to use it. I'm pretty sure they ran all senerios through.
#1023
Posté 17 mars 2012 - 07:50
#1024
Posté 17 mars 2012 - 07:51
#1025
Posté 17 mars 2012 - 07:52
honestly all they know is people hate the ending. People hate it for a boatload of different reasons. they need to figure out the most common reasons --other than it sucked. this can take some time. But honestly when they do or we do-- if get together on it ourselves they can get to work on it. We should be creating polls and threads ourselves about teh top 3 things to change about teh end. they can't change everything and they can't add everything that we want. There will need to be a consensus that they and we can deal with.Meltemph wrote...
I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.
who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.
I am really scratching my head right now.




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