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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#1026
Naked David

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GREYSpartan1 wrote...

man i dont know what to feel about bioware anymore, I used to really like them, but to me the way that they are treating this issue makes me hate them. I never been one to boycott companies and i thought the endings were dumb but i never have high expectations for any game really thats why i liked DA2 and i do like ME3 but the way they are handling this issue makes me feel like its just a white wash on their part and that makes me pissed enough to get involved on the forums

Hold the line


Sorry bro but I hated DA2. Combat played better but fighting in the same bland enviorments drove me insane. Luckily, I like Varric and Isabella enough to actually finish the game. Sure as hell didn't buy that DLC.

#1027
Daniel Anteron

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Jarrett Lee wrote...

Most of these things you see as olive branches aren't that at all. They are part of the already planned launch period of ME3 (Star Wars I can't speak for). The N7 MP weekend was planned some time ago - before the ending situation came to light. Not everything revolves around this controversy. It's just unfortunate timing. Same goes for the recent strategy videos for example - we filmed those weeks ago. I think Corey and Eric did a great job in them and was dismayed at the vitriol in the YouTube comments.

You're complaints are being heard, and considered and discussed etc, but I wouldn't read so much into some of the marketing stuff we're doing. I know a lot of you won't buy that - i cant "prove it" - but I've actually always been honest with you guys all the way back to ME1. Operation Goliath is an event we planned because the multiplayer is really fun, and we want to engage the players with it (i just completed the challenge tonight myself!). Of course we had events and releases planned for the week after launch-week. There are no nefarious scheming evil meetings on this topic. We take it seriously, and are discussing it internally. Nobody is happy or dismissive about the fan reaction, at BioWare. Quite the opposite really. These are good people who care deeply about the work they do.

I would suggest patience but not sure there's receptiveness to that at this point.

Guess that's all I wanted to say for now. Have a good night/weekend.



I just wanted to say thanks for coming on here and reading everything we're saying. I thought about replying to you in here about my thougts on things, but in the end decided to start my own topic. I would really appreciate it if you would at least read it (don't worry it's not any kind of hate mail or flaming). I know it's asking a lot since these forums are so busy. But if you could just take the time to read it, and possibly reply to it or maybe even pass it on to all the other Bioware Employee's that helped make this series I would be grateful. Even though my end thoughts aren't all rainbows and butterflys. They're not full of venom, and I would like all of you at Bioware to know that not everyone of us hates you for the ending.

Here's the link to my topic so you can find it, and if you read it I thank you.

http://social.biowar.../index/10110517 

#1028
Bachuck

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Miles_E wrote...

redknight38 wrote...

Bachuck wrote...

By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.


I know! It's brilliant! Well played, Bioware, well played. It's kind of gruesomely fun to watch.


Is it bad to think we were too easily swayed?


Yes.

No offense or disrespect is meant to anyone by what I'm about to say, but I think everyone is so desperate for a response, any response, from Bioware that you guys will accept anything they throw at you right now. Consider this, I'm the guy who started this thread so that my fellow ME fans could see atghunter's post and get some enlightenment from it and I was just attacked for being mean when all I did was ask a question.

Think about that for a second. Before Jarrett came in here, atghunter and I were being thanked for our efforts. Jarrett walks in and in a flash, atghunter was forgotten and I was viewed as a bad guy. It happened so effortlessly too.

We must remain civil and polite, but we should also ask questions when we're given the chance. If ever a true dialogue is opened between the fans and Bioware, it won't be with the employees from marketing (no offense meant Jarrett). His divison marketed the game. They'll have ZERO say in how to go about fixing it. Does that mean we can't talk with him? Of course not, that'd be ridiculous, but don't be so eager for crumbs that you cross that line.

Everyone keeps saying "Hold the line" but to truly do that, you must band together and not attack each other when you're given the tiniest shred of attention from the company because if you do, that line won't hold long. Treat others as you want to be treated (with respect and diginity), but remember, a game is being played right now and you all are the players.

Btw, if anyone didn't notice, my question was never answered.

#1029
Wowlock

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Meltemph wrote...

I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.


Even if they accept the theory, sadly by looking at their statements...they are not prepared for such a reaction ( which I find it hard to believe with this ending )

Soo either they have a back-up plan or they have to remake the whole thing by adding a DLC which will take some time I guess.

But let me say this, if it will take a year or so....it won't help anyone...not the fans not Bioware....both sides will be disappointed in the end.

That's why I am worried. They sound really suprised that people didn't want this ending ( again, I don't know why ) 
and even if they try to come up with a new ending, without a proper back-up to fallback to , they will try to create the new ending from scrach and if they really listen to us , then they need to consider all of our choices....

all of these elements point out that they will need a developement period . Not our fault but both sides gonna suffer for it ,. It is just a sad possibility

#1030
EsterCloat

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Miles_E wrote...

redknight38 wrote...

Bachuck wrote...

By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.


I know! It's brilliant! Well played, Bioware, well played. It's kind of gruesomely fun to watch.


Is it bad to think we were too easily swayed?

I wouldn't say they were easily swayed exactly; it just means this group is somewhat desperate to believe that someone in Bioware actually cares. That they want to believe in Bioware due to their record and that they want to make the fanbase happy. But it's not as if they were swayed to agreeing with the ending. If nothing truly comes out of this then it would just make them put less faith in Bioware next time.

Personally, I won't commit one way or the other on Jarrett's comments. If he's sincere then I appreciate it but cynicism has begun coloring my view of stuff from Bioware, especially in light of the OP. Whether they really are concerned on this matter wholeheartedly or are being driven by EA PR guys to try to quiet us or anything inbetween I'm erring on the side of caution. I hope the Bioware team gets some rest though.

Thank you for your responses atghunter. They were very enlightening. I hope to see more from you in the coming days.

Modifié par EsterCloat, 17 mars 2012 - 07:56 .


#1031
Meltemph

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They probably did think of that ending and decided they didn't want to use it. I'm pretty sure they ran all senerios through.


But asking for feedback about what they wanted to see in teh ending was better? >.>

They could have literally said, "Suprise, it was indoctrination/whateverthehellyouwanacallit", and then it would have been business as usual, minus some people still bickering... It would be a HELL of a lot better then what they have now. Maybe I'm just a moron and dont understand how the corporate world works, but it seemed pretty simple to me.

#1032
dkear1

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Great work OP keeping us up to date.
Continue to be open to dialogue, but continue to boycott.
Once you let up, you have lost.

#1033
redknight38

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J.H. Christ, I will say it again.

They're being deliberatley vague as a tactic, of course, so if you want them to stop being vague-- start asking specifics.

For instance, they say they are listening to your concerns and your issues with the ending. They will get a deluge of half-formed responses.

So how about you ask them specifics. Okay-- so what can be changed? How hard is it to completely overhaul the ending, coding-wise? When at the ending can it be changed? At what scene? How expensive will this process be? How realistic is it to expect voice talent?

In this way you drive home the fact that you have realistic expectations and coherent ones. That way you force them to give you specifics and can tailor your message to specifics. It will also, incidentally, give you a realistic idea of what to expect. If they answer with vaguaries, it will be a good idea that the Bioware team is not really thinking about this.

However-- I could be wrong, this would be bargaining and they might use it to sway people into realizing it is impossible. I defer to more knowledgeable heads here.

#1034
DeadLetterBox

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Miles_E wrote...

vigna wrote...

Miles_E wrote...

redknight38 wrote...

Bachuck wrote...

By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.


I know! It's brilliant! Well played, Bioware, well played. It's kind of gruesomely fun to watch.


Is it bad to think we were too easily swayed?


being nice and being swayed are two different things. Don't b emean but don't believe crap until we see something tangeable.......as in  stats on our ending findings, etc. whatever.....i wanna see them say all DLC is on hold or something until this is fixed. something tangeable...


Of course, we can't cuss out Lee, that would make us look bad. But we won't be too forgiving either...

Hold the line, no matter what.


Dehumanizing the staff of BioWare will not make our point.  I don't think I have some obligation not to care that they're probably having a rough time right now.  

#1035
Meltemph

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Wowlock wrote...

Meltemph wrote...

I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.


Even if they accept the theory, sadly by looking at their statements...they are not prepared for such a reaction ( which I find it hard to believe with this ending )

Soo either they have a back-up plan or they have to remake the whole thing by adding a DLC which will take some time I guess.

But let me say this, if it will take a year or so....it won't help anyone...not the fans not Bioware....both sides will be disappointed in the end.

That's why I am worried. They sound really suprised that people didn't want this ending ( again, I don't know why ) 
and even if they try to come up with a new ending, without a proper back-up to fallback to , they will try to create the new ending from scrach and if they really listen to us , then they need to consider all of our choices....

all of these elements point out that they will need a developement period . Not our fault but both sides gonna suffer for it ,. It is just a sad possibility


Either way saying "suprise" we have a planned big DLC coming out would be better then "taking notes".  >.>

#1036
Xandax

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Jarrett Lee wrote...

I know a lot of you won't buy that - i cant "prove it" - but I've actually always been honest with you guys all the way back to ME1.


You see, the reason people don't buy that is because the Internet is a wonderous thing where statements are kept for a long time to illustrate points.

The other reason people don't buy it; is that even in this day and age - actions do speak louder than vague PR speak.

Modifié par Xandax, 17 mars 2012 - 07:57 .


#1037
Pharae

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Jarrett Lee wrote...

Im the senior marketing guy....one of them. Have been for the whole franchise really. I can't tell if your question is serious or if yer messing with me :)  the fan reaction is difficult to watch, after all the hard work basically. I'm not a moderator really, just an employee.


I just wanted to say that regardless of the fact that I did really dislike the endings, I do appreciate that you are taking the time and effort to reply to fans and to try and clarify the situation. I like that you're not doing the PR spin thing and are actually talking to us. I know you're under no obligation to change anything really, but the fact that you are at least taking the time to listen to fans makes me feel a glimmer of hope. 

I'm not gonna let up or anything, but thanks for taking the time. :)

#1038
Laughing_Man

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HenchxNarf wrote...

Meltemph wrote...

I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.


They probably did think of that ending and decided they didn't want to use it. I'm pretty sure they ran all senerios through.


Nobody can "ran all senerios", our cirrent situation is the best proof for that.

#1039
Harbinger of Fun

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Bachuck wrote...

Miles_E wrote...

redknight38 wrote...

Bachuck wrote...

By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.


I know! It's brilliant! Well played, Bioware, well played. It's kind of gruesomely fun to watch.


Is it bad to think we were too easily swayed?


Yes.

No offense or disrespect is meant to anyone by what I'm about to say, but I think everyone is so desperate for a response, any response, from Bioware that you guys will accept anything they throw at you right now. Consider this, I'm the guy who started this thread so that my fellow ME fans could see atghunter's post and get some enlightenment from it and I was just attacked for being mean when all I did was ask a question.

Think about that for a second. Before Jarrett came in here, atghunter and I were being thanked for our efforts. Jarrett walks in and in a flash, atghunter was forgotten and I was viewed as a bad guy. It happened so effortlessly too.

We must remain civil and polite, but we should also ask questions when we're given the chance. If ever a true dialogue is opened between the fans and Bioware, it won't be with the employees from marketing (no offense meant Jarrett). His divison marketed the game. They'll have ZERO say in how to go about fixing it. Does that mean we can't talk with him? Of course not, that'd be ridiculous, but don't be so eager for crumbs that you cross that line.

Everyone keeps saying "Hold the line" but to truly do that, you must band together and not attack each other when you're given the tiniest shred of attention from the company because if you do, that line won't hold long. Treat others as you want to be treated (with respect and diginity), but remember, a game is being played right now and you all are the players.

Btw, if anyone didn't notice, my question was never answered.


You're playing a noble role, bro. Trying to keep thousands upon thousands of people in the fine space between desparate submission and unreasonable wrath is a hard thing to do. Don't take it personally when the winds shift. Just keep a cool head, be the better man, and be the leader that people want to look up to.

Hold the line, man. :)

#1040
kidbd15

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Naked David wrote...

Meltemph wrote...

I dont know why they even are acting like this is the ending they wanted, whether wanted to or not... Why not just take the indoctrinated theory(or something similar) and run with it... Nobody would be the wiser and teh casual fan who liked the ending or the hardcore fan that liked the ending, probbly wouldn't be near as loud. Honestly, I do not get it, there was a theory literally staring them in the face on this board that they could run with and they decide to essentially let the cat out of the bag.

who care if not everyone liked the idea, it was obvious people wanted a definitive resolution, there was no reason if they really are "taking feedback" to just go with this idea and then give those who wanted a resolution everything in the DLC/expansion. Honestly... am I alone in this in thinking this could have saved them a massive headache? You get DLC money and everyone talks about how you made a risky dance with the ending to impress people.

I am really scratching my head right now.


Because that theory is worse than the actual ending.


Looks like BW might have actually been thinking about doing that at some point:

http://www.gameranx....versial-ending/

#1041
tfKR3W

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Dont let up

#1042
Lavits75

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If they let the storm blow over without actually addressing it directly, it won't mean that we lost and liufe goes on as usual. It means that BW lost a lot of fans and paying customers because they were too scared to address issues. They don't want to admit, "Yeah, we messed up. You're right." Just keep on fighting, politely.

Modifié par Lavits75, 17 mars 2012 - 08:01 .


#1043
pomrink

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Well, this mod post was a learning experience. Don't fall over for mods!

#1044
atghunter

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Hashbeth wrote...

To atgHunter;

I do not know if you will catch this, but I have a serious question and I can't think of anyone else on the forum more qualified (to my knowledge) to answer.

Could some of this indecision also be due to other theaters of release? I believe the game was released in Japan, Korea, etc. recently, was it not? (the 14th, I thought?)

Could this delay in release explain some of the current responses? BioWare would like to wait for its product to be delivered to most markets before making concrete statements?



In a word:  Absolutely.

In fact, this was even mentioned by someone earlier in the week if my memory serves.

#1045
rickelmo

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Bachuck wrote...

Miles_E wrote...

redknight38 wrote...

Bachuck wrote...

By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.


I know! It's brilliant! Well played, Bioware, well played. It's kind of gruesomely fun to watch.


Is it bad to think we were too easily swayed?


Yes.

No offense or disrespect is meant to anyone by what I'm about to say, but I think everyone is so desperate for a response, any response, from Bioware that you guys will accept anything they throw at you right now. Consider this, I'm the guy who started this thread so that my fellow ME fans could see atghunter's post and get some enlightenment from it and I was just attacked for being mean when all I did was ask a question.

Think about that for a second. Before Jarrett came in here, atghunter and I were being thanked for our efforts. Jarrett walks in and in a flash, atghunter was forgotten and I was viewed as a bad guy. It happened so effortlessly too.

We must remain civil and polite, but we should also ask questions when we're given the chance. If ever a true dialogue is opened between the fans and Bioware, it won't be with the employees from marketing (no offense meant Jarrett). His divison marketed the game. They'll have ZERO say in how to go about fixing it. Does that mean we can't talk with him? Of course not, that'd be ridiculous, but don't be so eager for crumbs that you cross that line.

Everyone keeps saying "Hold the line" but to truly do that, you must band together and not attack each other when you're given the tiniest shred of attention from the company because if you do, that line won't hold long. Treat others as you want to be treated (with respect and diginity), but remember, a game is being played right now and you all are the players.

Btw, if anyone didn't notice, my question was never answered.


 Well said.

#1046
Can0fCorn

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tfKR3W wrote...

Dont let up


Hold the line. On all fronts.

PR.
"Fleet massing"
Indoctrination Theory.
YouTube
Child's Play.

---

refer to my sig's link.

#1047
Sentr0

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Jarrett Lee wrote...

...cut...


DONT TRUST HIS LIES, Hold the line!

#1048
redknight38

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Bachuck wrote...

Btw, if anyone didn't notice, my question was never answered.


Yup. Haha! God, this is fascinatingly amusing. People say not to attack the messenger-- and fair point, they might simply stop communicating with us. This is a very good point. I agree with the being polite thing, and I don't see anybody having been rude to Mr. Lee.

However, as to "not attacking the messenger" -- well what exactly was his message?

This isn't irrelevant. This is a thread about PR tactics and this might just have been one of them. :lol:

#1049
vigna

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Bachuck wrote...

Miles_E wrote...

redknight38 wrote...

Bachuck wrote...

By the way, did anyone else notice the tremendous shift the thread took? It went from everyone analyzing EA/Bioware's PR tactics and thanking atghunter to thanking Jarrett. All the priase and momentum went from one guy to another in a matter of minutes. Be careful.


I know! It's brilliant! Well played, Bioware, well played. It's kind of gruesomely fun to watch.


Is it bad to think we were too easily swayed?


Yes.

No offense or disrespect is meant to anyone by what I'm about to say, but I think everyone is so desperate for a response, any response, from Bioware that you guys will accept anything they throw at you right now. Consider this, I'm the guy who started this thread so that my fellow ME fans could see atghunter's post and get some enlightenment from it and I was just attacked for being mean when all I did was ask a question.

Think about that for a second. Before Jarrett came in here, atghunter and I were being thanked for our efforts. Jarrett walks in and in a flash, atghunter was forgotten and I was viewed as a bad guy. It happened so effortlessly too.

We must remain civil and polite, but we should also ask questions when we're given the chance. If ever a true dialogue is opened between the fans and Bioware, it won't be with the employees from marketing (no offense meant Jarrett). His divison marketed the game. They'll have ZERO say in how to go about fixing it. Does that mean we can't talk with him? Of course not, that'd be ridiculous, but don't be so eager for crumbs that you cross that line.

Everyone keeps saying "Hold the line" but to truly do that, you must band together and not attack each other when you're given the tiniest shred of attention from the company because if you do, that line won't hold long. Treat others as you want to be treated (with respect and diginity), but remember, a game is being played right now and you all are the players.

Btw, if anyone didn't notice, my question was never answered.

yep..................

#1050
dantesfire10

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what an interesting thread.


that is all.