9972 réponses à ce sujet

[Indoctrination]

Jarrett Lee wrote...

Im the senior marketing guy....one of them. Have been for the whole franchise really.

So were you the one who approved this statement?: http://www.gameinfor...PostPageIndex=2

we have the ability to build the endings out in a way that we don’t have to worry about  eventually tying them back together somewhere. This story arc is coming  to an end with this game. That means the endings can be a lot more  different. At this point we’re taking into account so many decisions that you’ve made as a player and reflecting a lot of that stuff. It’s not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C.....The endings have a lot more sophistication and variety in them.

The issue here is that it's a complete lie. I mean no disrespect sir, but people at your company are receiving a green light from someone at marketing to blatantly lie about the contents of the products your company is developing. Who is responsible for this? If you want us to believe you're really not running PR spin at us, then let's hear a straight answer for these shameless lies that occured during the marketing period. Thank you.

[Gulkin]

Those quotes are really great and interesting. Thanks to bashuk who post the atghunter citation. I learn a lot today.

[wolfeye7]

wikkedjester wrote...

MouseNo4 wrote...

Wowlock wrote...

MouseNo4 wrote...

Sentr0 wrote...

MouseNo4 wrote...

I want what all you guys want. I want a better ending. But the fact is they wont give us a better or alternate ending. Ever. The sooner you guys just accept that the sooner this pointless thread(s) will stop clogging up the forums.

The endings are exactly how the writers envisioned them to be - perhaps displayed in different ways but essentially, the story is the same. No author will just accept a major alteration in THEIR story based on internet QQ.

If the company's survival is at stake they will do it...

The company is fine. I can assure you of that. ROFL! Check the sales records they recently announced. Check the massive list of critic reviews they WANT you to read! They are doing perfectly fine. 

In Mr End of Line's words - if people PAY for something, that means what they are doing is the RIGHT thing to do and therefore should KEEP doing it. 

I wonder how many of us would've bought the game if they would tell us how the game's ending gonna be. Only reason they got our money is by their false advertisement and if it wasn't for that, those sale would've been plummeted.....

And if they KEEP doing this....they won't have a fanbase left to comeback to .....

People do really stupid things regardless of the fact that they know better. You could get the leftovers from production of the game and toss it into a DLC format and idiots would be busting the servers trying to get it because it has the game's name as well as the developers logo stamped onto it. 

I sometimes wonder if gamers are intentionally being stupid or they just dont care. Why would they pay for rubbish, even when they know its rubbish???

Like From Ashes.
I got the N7 for the Steel Book I collect them, the DLC was a welcome bonus for something I was going to buy anyways, but not something I would have paid for.

Regardless of the final outcome, we continue to hold the line out of principle.

[Silveralen]

Linus108 wrote...

People need to not forget that DA2 also had backlash. A lot of gamers felt cheated by DA2 (the lack of originality with level design. How rushed it felt, and dumbed down it was from Origin).

So this is two things back to back where BioWare as a company has looked bad among the hardcore gamer base. Obviously ME3 is a much bigger deal. But I think we should remember that BioWare's image has been slipping for some people in recent years. And this is just another nail in the coffin.

I only bring this up, because I do think it's important BioWare doesn't ignore this, or move on past it. This time their core fan base is upset. So now not only is their core fan base mad/upset, they also look really bad in the gaming community.

It felt all around mediocre, which I can accept happens.

This feels like a complete betrayal of what we were promised and what the games stood for. That is too much for me.

[People4Peace]

musicaleCA wrote...

People4Peace wrote...

Hope is still alive. And until Bioware slams that door in my face, I will hold the line.

BioWare already slammed a door in our collective faces. Right now it feels like we've got a giant battering ram out a la LOTR, trying to bust open to giant corporate white tower city dealy.

Your proof? The PR comments?

I am not saying they won't slam that door in our face but they certainly haven't done it yet. Again people, give it time. A lot of you give up so easily....I don't get it. I just have a strong will I guess...

Anyway it's late here. Before I head off, I just want to thank you atghunter. You certainly helped a lot of people on the forums. I am finding links to this thread all over the place. Thanks again

[Thore2k10]

@atghunter:
Real nice posts, gives a good inside of how things must be like now at biowares PR-Department!

Hold the line!

[tfKR3W]

Hold the line!!!

in the mean time watch some funny videos about the endings and spread the word!
http://www.youtube.c...v=I_H3uWLW3N4#!

[crimsontotem]

Indoctrination wrote...

Jarrett Lee wrote...

Im the senior marketing guy....one of them. Have been for the whole franchise really.

So were you the one who approved this statement?: http://www.gameinfor...PostPageIndex=2

we have the ability to build the endings out in a way that we don’t have to worry about  eventually tying them back together somewhere. This story arc is coming  to an end with this game. That means the endings can be a lot more  different. At this point we’re taking into account so many decisions that you’ve made as a player and reflecting a lot of that stuff. It’s not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C.....The endings have a lot more sophistication and variety in them.

The issue here is that it's a complete lie. I mean no disrespect sir, but people at your company are receiving a green light from someone at marketing to blatantly lie about the contents of the products your company is developing. Who is responsible for this? If you want us to believe you're really not running PR spin at us, then let's hear a straight answer for these shameless lies that occured during the marketing period. Thank you.

nuff said

[Necroscope]

wikkedjester wrote...

Jarrett Lee wrote...

Most of these things you see as olive branches aren't that at all. They are part of the already planned launch period of ME3 (Star Wars I can't speak for). The N7 MP weekend was planned some time ago - before the ending situation came to light. Not everything revolves around this controversy. It's just unfortunate timing. Same goes for the recent strategy videos for example - we filmed those weeks ago. I think Corey and Eric did a great job in them and was dismayed at the vitriol in the YouTube comments.

You're complaints are being heard, and considered and discussed etc, but I wouldn't read so much into some of the marketing stuff we're doing. I know a lot of you won't buy that - i cant "prove it" - but I've actually always been honest with you guys all the way back to ME1. Operation Goliath is an event we planned because the multiplayer is really fun, and we want to engage the players with it (i just completed the challenge tonight myself!). Of course we had events and releases planned for the week after launch-week. There are no nefarious scheming evil meetings on this topic. We take it seriously, and are discussing it internally. Nobody is happy or dismissive about the fan reaction, at BioWare. Quite the opposite really. These are good people who care deeply about the work they do.

I would suggest patience but not sure there's receptiveness to that at this point.

Guess that's all I wanted to say for now. Have a good night/weekend.

Thank you for your posts Mr. Jarrett, I guess what we all want to know is, what is the state of the office then? If our complaints are being accounted for and there is at least an internal monologue, that is turning into an external dialogue, what are, and I mean realistically, what are the options your guys are looking at, if any at all?

As a PR guy with a big public event coming up for Bioware in the form of PAX, you more than anyone should understand the nightmare that could result in. Instead of a discussion about Bioware, Mass Effect Dragon Age, it becomes a discussion about the end of Mass Effect 3 and what your planning on doing about it, and that’s it.   

Unless this is the plan, and your showing how nice You/Bioware/EA can be now, and how rabid the fans will be then, to be able to shrug us the fans off as the bad guy.

I know that sounds paranoid, but at this point it is what it is. This is a war of attrition, right now you are the enemy, think the worst, hope for the best, and always Hold the Line.

We have no delusions that  the games ending will change, we want it, but we don’t think it will happen. However it is on you/Bioware/EA to sell us your next game(s) in correcting this ‘oversight’. Showing us you care about what you make, and how people view the quality  your products. ME3 was on shaky ground with a lot of people after Dragon Age 2, and even now Dragon Age 3 is off a lot of people buy list. ( working in game retail, I get the brunt of face to face that you don’t.)  Don’t cement that and possibly the death nail in your studio by inaction.

BioWare hasn’t been as good as it once was, in this current generation, ME1 was amazing, but something happened ,you’ve never made a game like that since. Even Dragon Age: Origins was a slap in the face, with the in game DLC prompt. You guys need to take a step back and figure out how to work in the confines of this new gen of DLC and mainstream accessibility. Maybe like the Halo guys over at 343I you need to take a look back at your roots, and remember that not every game needs to be Call of Duty, or dubbed down for the general population.     

Thank you for your time.
-Criss

Wise words.

[toots1221]

Linus108 wrote...

People need to not forget that DA2 also had backlash. A lot of gamers felt cheated by DA2 (the lack of originality with level design. How rushed it felt, and dumbed down it was from Origin).

So this is two things back to back where BioWare as a company has looked bad among the hardcore gamer base. Obviously ME3 is a much bigger deal. But I think we should remember that BioWare's image has been slipping for some people in recent years. And this is just another nail in the coffin.

I only bring this up, because I do think it's important BioWare doesn't ignore this, or move on past it. This time their core fan base is upset. So now not only is their core fan base mad/upset, they also look really bad in the gaming community.

I agree with this. Like I said in another thread I was talking with some gamers at work around the time Skyrim came out and they were talking about how much they liked Bethesda's games. I mentioned that I really liked Bioware's games and they were amused at that. Their attitude was that Bioware used to be good but not so much anymore. I defended Bioware then. I don't know if I'll be able to after this.

[Mvin]

Continue to spread the word on FB/Twitter etc., voice your opinion in the forums, rate ME3 on Metacritic/Amazon and warn your friends of what's going on here. Just continue being a pain in the ass for EA and they'll listen. Hold the line.

[Fulgrim88]

It's incredibly valuable to have some insight into the PR that has fooled & destroyed movements like ours, so often in the past.

Thanks a lot, atghunter for providing us with this information.

Everyone else: Read this. Understand this. Hold the line.

It's about more than just Mass Effect

[Harbinger of Hope]

crimsontotem wrote...

Mr. Lee I just want to say this one point...

My brother pre-ordered PS3 version of ME3 from Gamestop and we got a phone call, asking us when we were going to pick up. Before I even give out my response, a clerk who was on the phone was telling me to just don't bother coming over since the ending destroys the whole entire franchise... game store CLERK was discouraging a customer from buying it! I am sure you guys, especially people like you who has seen the birth of ME1 and seen how the franchise grew, are devastated but you must act quick!

Damn. You know it's bad when even store clerks are like "Yaaaa......about that game....."

[SLana]

People4Peace wrote...

I am not saying they won't slam that door in our face but they certainly haven't done it yet. Again people, give it time. A lot of you give up so easily....I don't get it. I just have a strong will I guess...

I guess a lot of us want to know something certain about the situation right here and right now, we don't lack strong will, we lack patience, and in my case mostly because emotions are still too strong.

[Gtacatalina]

You know I'm finding this all rather sad, for the dedicated, hard working people at Bioware and for the fans who love ME.

I've spent 100's of hours playing and spent twice as much on the ME franchise. I've loved all the games, but I'm afraid I'm another fan who doesn't like the endings.

Most disappointing for me was that most of my decisions throughout the ME games were made null and void.
How did Kaidan end up on the Normandy with Joker when he was with me on Earth? There are just so many more questions. I was so looking forward to replaying all the games, I have no desire to do so now. and I'm afraid there is no insentive for me to buy any dlc for ME 3 either.

[OhManTFE]

Wow loving these PR insiders. Very informative!!!

HOLD THE LINE!

[ElCronan]

Fantastic original post, great advice and brilliant to have someone giving us a run down on Bioware/EA's PR tactics. Kudos to you and all the civil line-holders out there!

Hold the line!

[musicaleCA]

GracefulChicken wrote...

inb4 someone says Jarrett is making an attempt to humanize Bioware. Talking about couches and iPads like you're one of us! We know machines don't get tired.

BioWare...are actually all indoctrinated! It all makes sense now! The Reapers are real! And coming! Oh god oh god oh god oh god...


*ahem*

People4Peace wrote...

musicaleCA wrote...

People4Peace wrote...

Hope is still alive. And until Bioware slams that door in my face, I will hold the line. [smilie]../../../images/forum/emoticons/grin.png[/smilie]

BioWare
already slammed a door in our collective faces. Right now it feels like
we've got a giant battering ram out a la LOTR, trying to bust open to
giant corporate white tower city dealy.

Your proof? The PR comments?

I
am not saying they won't slam that door in our face but they certainly
haven't done it yet. Again people, give it time. A lot of you give up so
easily....I don't get it. I just have a strong will I guess...

Oh, I'm not giving up. In fact, I'm quite certain that if we can all keep the pressure on, this will be fixed. That comment wasn't meant to be so serious...with all the srs bzns going on here, I should've probably added an emoticon or something...sorry 'bout that. >.<

[Harbinger of Hope]

crimsontotem wrote...

Indoctrination wrote...

Jarrett Lee wrote...

Im the senior marketing guy....one of them. Have been for the whole franchise really.

So were you the one who approved this statement?: http://www.gameinfor...PostPageIndex=2

we have the ability to build the endings out in a way that we don’t have to worry about  eventually tying them back together somewhere. This story arc is coming  to an end with this game. That means the endings can be a lot more  different. At this point we’re taking into account so many decisions that you’ve made as a player and reflecting a lot of that stuff. It’s not even in any way like the traditional game endings, where you can say how many endings there are or whether you got ending A, B, or C.....The endings have a lot more sophistication and variety in them.

The issue here is that it's a complete lie. I mean no disrespect sir, but people at your company are receiving a green light from someone at marketing to blatantly lie about the contents of the products your company is developing. Who is responsible for this? If you want us to believe you're really not running PR spin at us, then let's hear a straight answer for these shameless lies that occured during the marketing period. Thank you.

nuff said

And he stays silent. That is when you know that they know that they screwed up.

[pinoy_sav]

awesome job guys =)

[Fulgrim88]

I also gotta say thank you to Mr. Lee though.

While he hasn't said all that much (and probably can't), It feels so good to have some honest communication for once. That's what these forums have always been about. Devs talking to us.

I can see that they are probably as heartbroken over our reaction as we are about the ending they chose, and I'm sorry. But like in all good relationships, both sides should be able to admit they did wrong. Be honest about it, Casey

[Jack_Forest]

Well, BioWare people, I'd like you to know that I AM ignoring everything ME3 for this Weekend. Why? Because I HOLD THE LINE!

[musicaleCA]

Harbinger of Hope wrote...

And he stays silent. That is when you know that they know that they screwed up.

Now now. Maybe he just went off to get some sleep. For that matter...what the heck am I doing up? Ack.

Hold the line, and so on and so forth.

[Samuel_Valkyrie]

Again, very good point made in this thread. I could not agree more.

Right now, we simply have to hold the line. Do not let up. Don't get violent, or angry, but keep holding the line. Give another 10 dollar to the ME3 charity. Post another Twitter or Facebook post with the Forbes articles. Do not let up, and Hold. The, Line.

[arg0s5]

"Here's why. One of the greatest lessons of PR is don’t offer to negotiate, unless you mean it. Doing so and ultimately being outed is called “Brokering Solutions but Delivering Stonewalls”. Not to be melodramatic, when I did this work, we called it something else…

Sudden Death "

I absolutely love this article! Kudos to everyone's support. I honestly loved Bioware when it was independent of EA... but this--- this is screwed up. Aside from the ending, there were graphics glitches in certain segments of the in-game cinematics as you got further towards the end of the game... it felt unpolished.

I don't know why ME2 was more polished than ME3, but this step backwards isn't helpful to Bioware/EA's image.

Reducing the various plotpoints and progressions from ME1, ME2, then reducing it to endings that sound good in writing but not in execution...

No, I know corporations will take advantage of situations and milk things regardless of public outcry. But we're already experiencing disappointments from corporate oppressing developers... we've seen Blizzard's failures... we're seeing Bioware's downfalls. And we're seeing amazing work coming from small time independent developers. So what the hell, man?!