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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#1226
The Nur

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Found this to be a fascinating read.. thanks for compiling it all for us!

#1227
KillerHappyFace

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I was previously a believer in the Indoctrination Theory. As such, I pretty much left Hold the Line alone because I believed that there was already a new ending coming down the tubes.

atghunter's arguments have convinced me that it's extremely unlikely.

I still want to hope that this is all a huge ruse, brilliantly planned by a PR mastermind to disguise the real ending patch before its release. As if that'd ever be the case. I doubt Bio/EA's PR has anything special going on, given how atghunter has been predicting their moves so well.

Very well written atghunter, and very well formatted, Bachuck!

Joining the formation and Holding The Line from California!

Modifié par KillerHappyFace, 17 mars 2012 - 10:02 .


#1228
magica87

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I apologize to all, I'm not a native English speaker and I struggle to understand many words. I wanted to ask you at a glance: the words of Casey Hudson and Jessica Merizan may actually be a starting point to hope for something?

#1229
Daverid

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magica87 wrote...

I apologize to all, I'm not a native English speaker and I struggle to understand many words. I wanted to ask you at a glance: the words of Casey Hudson and Jessica Merizan may actually be a starting point to hope for something?


Regardless of what they said, Never give up Hope.

Hope is what's driving this cause ... And Hope is what will make it Prevail. It's like we're all Commanders Shepards, Refusing to be turned into Mindless Machines :)

#1230
GSS115

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I forgot we were dealing with a company. I understand that they want to remain mum on all of this because they sold an 'incomplete' product. The game works and has an 'ending" but not the one we were told. All I want is an official response that we will or will not be given the Endings we were expecting. Endings that make sense.

#1231
SLana

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panamakira wrote...
To say the least, we just didn't see those endings coming and many of us both here in BSN and outside of it are just very much dissappointed with them but at the same time do not dicredit the rest of the game/series which were amazing.


True. As one of my friends said, if he didn't love the rest of the game so much, he wouldn't be disappointed at all.

#1232
NekoPanOnline

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I just feel really sad :/ i also feel like once ea noticed me's awesomeness they killed it by getting involved.

arg0s5 wrote...

NekoPanOnline wrote...

Novouto wrote...

MouseNo4 wrote...

I want what all you guys want. I want a better ending. But the fact is they wont give us a better or alternate ending. Ever. The sooner you guys just accept that the sooner this pointless thread(s) will stop clogging up the forums.

The endings are exactly how the writers envisioned them to be - perhaps displayed in different ways but essentially, the story is the same. No author will just accept a major alteration in THEIR story based on internet QQ.


The nature of these games makes your argument flawed. They are OUR stories now. And they railroaded us into three terrible endings.

Im sorry but i don't see any of our names in the credits, they are not our stories, we played and picked our pathes from from pre determined cause and effect chains written by bw, yes they all led to stinky nothingness but oh well :/ besides endings are kinda what reapers always said salvation through destruction, whatever new life comes wont have to worry about reapers :(


This is exactly why you don't give up in a public outcry. If you stop and let go, you are showing that corporations can squash your desires. Bioware was once an amazing company... but this has corporate control written all over it.



#1233
zimm2142

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Thank you for this brilliant post that explains exactly what is going on over at Bioware/EA
It really shows how committed we must be to get this done!
I will be committed, I WILL HOLD THE LINE!

#1234
drkmn303

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my pesronal feeling mainly towards the ending was that it was rushed and it felt like they couldnt come up with anything better! I felt robbed (its weird)...i cant be the only one also, noticing potholes throughout the game, where characters that die still end up showing there face before the last battle??

whole thread has made for gd reading, all the points coming across you can see why MOST of the fans, feel let down...

Modifié par drkmn303, 17 mars 2012 - 10:12 .


#1235
OneWithTheAssassins

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HOLDING THE LINE IN CALIFORNIA!

#1236
Mhgasa

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Great read, nice to see someone with insight into the mechanics of PR taking some time to responding. Im a little confused about the why the act as they do. I have a few questions i hope someone can/will answer

1) Making the current complaints seem like a small portion of the fanbase. This seems a very strange thing to do, considering the amount of public support on twitter:BSN:Facebook and various news media. It understand that they want to try and make it seem like nothing, but they run the risk of alienating people even further and hurting themselves in the long run

2) it seems like bad business to get this many people angry and disappointed. They might feel as if they are winning but in reality they are causing huge damage to the franchise name and at the same time making sure that the fanbase dont return for the next game. Its very hard to regain the respect of customers once its lost.

3) They seem to think that gaming sites is whats selling games these days. The other day i saw a guy posting some sales graphs and explaining how extremely important word of mouth is for sales. So why try and limit this by further frustrating the fanbase when the fix is as easy as entering into a dialog with the fans. After the initial preorder sales, alot of people buy games off the recommendation of friends, so in my opinion they are only making things worse.

4) even if they "win" and we all stop talking about it, what exaclty have they gained from this? A loss of a substansial part of the fanbase, lost credibility, lost sales both now and maybe also in the future.

In my view it seems alot more like "bruised egos" than actual busines sense. If they really valued money above all else, it would never have gotten this far. It baffles me why they dont spend the money now and make a few tweaks and changes instead of gambling everything on the fact that it wont hurt them in the long run

Modifié par Mhgasa, 17 mars 2012 - 10:17 .


#1237
Pinkflu

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Fantastic thread, thank you! Really enlightening. I think atghunter is right to say that this is a 'fight' between company and consumer. My question is; what can we do to improve our chances?

#1238
MwRDKY

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Hold the line in Hong Kong too!

#1239
Totally Not Swaggacide

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Holding the line in Arizona!!!

#1240
sorentoft

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Jarrett Lee wrote...

Peete wrote...

Jarrett Lee wrote...


There's no voodoo at work here - I'm just sitting on my couch reading this on my iPad, it has been a difficult week, I'm very tired.

Mr. Lee
You mentioned it's been a difficult week. Out of curiosity, why has it been a difficult week?

Again out of curiosity, and if you don't mind me asking are you a (just) forum moderater or one of the developers?



Im the senior marketing guy....one of them. Have been for the whole franchise really. I can't tell if your question is serious or if yer messing with me :)  the fan reaction is difficult to watch, after all the hard work basically. I'm not a moderator really, just an employee.

I can imagine. I just wish people would keep this civil. We complain because we care, not because we intend to be mean - at least some of us. For me Bioware has been a company I can trust to deliver a quality gaming experience for some time now, but the ending of ME3 just shook that trust at its very foundation. I think a lot of people are probably asking themselves how this could be overlooked or what went wrong. The ending however does not take away the fact that Mass Effect is a great game, probably game of the year if the endings gets fixed - at least in my book. One of the reasons the reaction is so strong is because the game was so damn good up until the last 10 minutes, I am not kidding you. But even then people that put their trust into Bioware as excellent developers feel genuinely betrayed because we did not get what we were promised (I am sure you are aware of the 'no abc ending' quote). And honestly I don't blame them.

Here is a question. Why would we go into this uproar if we did not care about ME and Bioware? ^_^

#1241
Darth Taurus

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Holding the line at São Paulo
Vamos vencer galera!

#1242
GSS115

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Pinkflu wrote...

Fantastic thread, thank you! Really enlightening. I think atghunter is right to say that this is a 'fight' between company and consumer. My question is; what can we do to improve our chances?


Say the truth.  The game is unsatisfactory.  Tell anyone who'd listen.  Express your opinion where ever there are reviews or polls.  Do so in tacfull way as not to make yourself prone to critics attacks.
And.

HOLD THE LINE.

Modifié par GSS115, 17 mars 2012 - 10:21 .


#1243
wolfeye7

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Holding the line in Estonia!

Jõudu!

#1244
Kressida

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@atghunter -- thank you for the encouragement and perspective.

@Bachuck -- thank you for compiling all those great posts into one thread so that they can easily be read by all.

#1245
guz1123

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wolfeye7 wrote...

Holding the line in Estonia!

Jõudu!


Hold the line

Jõudu sulle ka vennas.:)

#1246
B.Shep

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Uau...amazing comments!

I will keep holding the line!

#1247
TurambarEA

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GREAT analysis. So in short - stay loud, stay civil, but above all hold the line and don't let Bioware/EA off the hook on this one. Make your protest stick and have the guts to carry it through. Don't fold when they inevitably throw us a tiny bone. HOLD THE LINE.

#1248
Zero.Gee

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Again superb read, very good comments throughout most of the thread. I'm signing off for the night.

HOLD THE LINE

#1249
GSS115

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I'm happy to see such solidarity among the global gaming community. With this pressure we may get what we are asking for. Or at the least a response.

#1250
Yusta1

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Hold the line!
Di qui non si passa!