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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#1376
joiner87

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we cant give in, a sheppard without hope is not a sheppard worth playing

#1377
Xandax

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Thornquist wrote...

Jarrett Lee wrote...

Peete wrote...

Jarrett Lee wrote...


There's no voodoo at work here - I'm just sitting on my couch reading this on my iPad, it has been a difficult week, I'm very tired.

Mr. Lee
You mentioned it's been a difficult week. Out of curiosity, why has it been a difficult week?

Again out of curiosity, and if you don't mind me asking are you a (just) forum moderater or one of the developers?



Im the senior marketing guy....one of them. Have been for the whole franchise really. I can't tell if your question is serious or if yer messing with me :)  the fan reaction is difficult to watch, after all the hard work basically. I'm not a moderator really, just an employee.


Thats exactly whats been annoying me about this whole thing. Enraged fanboys dont understand that there behind it all is just people, who care about the thing they created.

As of now, I'm more interested in telling Bioware that I loved ME3, because I dont think they deserve this reaction, at all.


Oh the 'enraged fanboys' understand.
It's just that when you target a company, employees automatically gets flack due to the association.

It's not like the Bioware company is its own entity that you can target without hitting the employees. And because of that - they do deserve the reaction even if it makes you feel bad because you hadn't noticed people were behind it.
It's their product that's the issue, not the people - but people are behind the product and thereby caught by proxy.

It's the exact same thing when you give praise to the product, by extension that's for the people as well. 
You wouldn't exclude the people working on a product you praised, now would you?

Modifié par Xandax, 17 mars 2012 - 01:05 .


#1378
Agremont2

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Thank you for your posts atghunter.

#1379
Doctor Uburian

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This information is really useful. Thanks a lot aghunter :D

Holding the line from the Basque Country!

#1380
Doctoglethorpe

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LorecDronso wrote...

Its as Garrus said in 3.  Stand there and make enough noise long enough, and eventually people will come over and see what you are yelling about.


:wizard: Perfect.  

#1381
Blayzereborn

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Doctor Uburian wrote...

This information is really useful. Thanks a lot aghunter :D

Holding the line from the Basque Country!


Aren't Basque...ians (?) super-strong or something? You could probably hold two lines at the same time!

#1382
justlogme

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Trentgamer wrote...

Also, must say thanks to Jarrett for his replies and honesty. I'm sure it's been a rough week for him and many others at Bioware. I really don't believe they expected the kind of controversy that has arisen from the endings and I believe he is being honest. We have to remember that the employees for Bioware are people too. I can imagine many of them are feeling as sick as some of the fans over all this.


  I think that brings up the old question asked again and again. "How could anyone have thought the ending was a good idea?" (or variations of said question). The majority of public opinion seems to hate the ending overall.

A) was Bioware and its employees really that out of touch with the majority of their fanbase?
B) As it is supposibly the final game of the ME setting did Hudson, Mac, etc just say to hell with it lets end by destroying 80% of the ME universe so people will polarize/speculate?
c) Were Bioware employees that scared to speak up and say the ending had problems that they didn't or did some actually speak their concerns just to be drowned out by Hudsons insistance that players didn't need to know and that a extra 5 mins explaination / answer was too long for people that had been playing since ME1 to deal with?

   Lastly why the lies that ME3 would have multiple endings were your actions actually had a effect not just one red/green/blue ending were nothing you did in game really ment anything?

#1383
Kronner

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Jarrett Lee wrote...

Most of these things you see as olive branches aren't that at all. They are part of the already planned launch period of ME3 (Star Wars I can't speak for). The N7 MP weekend was planned some time ago - before the ending situation came to light. Not everything revolves around this controversy. It's just unfortunate timing. Same goes for the recent strategy videos for example - we filmed those weeks ago. I think Corey and Eric did a great job in them and was dismayed at the vitriol in the YouTube comments.

You're complaints are being heard, and considered and discussed etc, but I wouldn't read so much into some of the marketing stuff we're doing. I know a lot of you won't buy that - i cant "prove it" - but I've actually always been honest with you guys all the way back to ME1. Operation Goliath is an event we planned because the multiplayer is really fun, and we want to engage the players with it (i just completed the challenge tonight myself!). Of course we had events and releases planned for the week after launch-week. There are no nefarious scheming evil meetings on this topic. We take it seriously, and are discussing it internally. Nobody is happy or dismissive about the fan reaction, at BioWare. Quite the opposite really. These are good people who care deeply about the work they do.

I would suggest patience but not sure there's receptiveness to that at this point.

Guess that's all I wanted to say for now. Have a good night/weekend.


So how about you guys stop with PR bull**** and answer this post instead? Please do not bother unless you can provide sincere answer.

http://social.biowar...6291/3#10118791 

#1384
Xellith

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Maybe the dev team was blinded by their own arrogance?

#1385
McAllyster

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Excellent posts and the guy seems professional.

Hold the line. Never give up. Never surrender.

#1386
wright1978

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LorecDronso wrote...

Its as Garrus said in 3.  Stand there and make enough noise long enough, and eventually people will come over and see what you are yelling about.


Great comment. Loved that line in the game.

#1387
Desecrator

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Great post

#1388
GorrilaKing

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Well, us "enraged fanboys" have to be angry at someone and since Bioware is made of people, they do get the flak. Justifiably so. Because someone had to actually allow Hudson to lie to us even though everyone knew what the endings were. Someone had to force Bioware to rush things.
And someone had to wave this mockery of an ending through.
These "someones" were people.

#1389
mvictorine

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I found this very interesting, and am definitely looking forward to the updates. Thank you.

#1390
McAllyster

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Most of these things you see as olive branches aren't that at all. They are part of the already planned launch period of ME3 (Star Wars I can't speak for).


Star Wars weekend is clearly a distraction. EA's local department contacted me less than 1 day before the open weekend because they wanted to place some advertisements on my sci-fi site. EA usually contacts me weeks before a planned campaign. The whole conversation with the local manager seemed a hasty, last minute effort.

The whole SWTOR weekend seems a last minute action.

#1391
corran212

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we are legion

#1392
Ieldra

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Thats for the updates, OP. That's really useful and a nice incentive to...well...hold the line. I always thought using that quote a little silly, but it appears it's more apt than it appearance at first impressions.

#1393
spartan5127

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Keep up the good work Atghunter. He is one of the more powerful assets to be on our side.

From his posts, one thing is clear, keep up the pressure.

#1394
Xellith

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HOLD THE LINE!

#1395
zimm2142

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Jarrett Lee wrote...

DeadLetterBox wrote...


So, I'm not gonna let up on your company, but I do hope you're able to get some rest. :)


Thanks :). Take care all. 


I would like to take this post out of this thread (play on take soem time out of this day) to say: Thank you for taking time to talk to us directly, I truly appreciate it. I am not sure I can trust you your your words, but regardless, You are atleast communicating with us, which is more then I can say fro most of your co-workers. Again thank you.
HOLD THE LINE
Keelah Se'lai 

#1396
AlekzanderZ

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very interesting post atghunter. Keep us update !

#1397
jselman

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This PR information is really interesting; thanks so much! I have never thought about the developer-customer relationship in these terms; hopefully he community can put this information to good use and stay out of/minimize the impact of PR traps along the way. Buckle in, folks, it sounds like there's still a long road ahead!

#1398
VonVerrikan

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Please do not stop guys!

Get even more vocal, gather whatever reinforcements you can, and let's finish this fight. But do it with respect, not hatred!

#1399
Aquarius

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It's very interesting and enlightening to see how companies try to manipulate their customers through damage control PR and actually succeed. People, don't let yourself be fooled and HOLD THE LINE!

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#1400
loungeshep

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Jarrett Lee wrote...

Most of these things you see as olive branches aren't that at all. They are part of the already planned launch period of ME3 (Star Wars I can't speak for). The N7 MP weekend was planned some time ago - before the ending situation came to light. Not everything revolves around this controversy. It's just unfortunate timing. Same goes for the recent strategy videos for example - we filmed those weeks ago. I think Corey and Eric did a great job in them and was dismayed at the vitriol in the YouTube comments.

You're complaints are being heard, and considered and discussed etc, but I wouldn't read so much into some of the marketing stuff we're doing. I know a lot of you won't buy that - i cant "prove it" - but I've actually always been honest with you guys all the way back to ME1. Operation Goliath is an event we planned because the multiplayer is really fun, and we want to engage the players with it (i just completed the challenge tonight myself!). Of course we had events and releases planned for the week after launch-week. There are no nefarious scheming evil meetings on this topic. We take it seriously, and are discussing it internally. Nobody is happy or dismissive about the fan reaction, at BioWare. Quite the opposite really. These are good people who care deeply about the work they do.

I would suggest patience but not sure there's receptiveness to that at this point.

Guess that's all I wanted to say for now. Have a good night/weekend.


I don't envy you your job.