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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#1576
bulldozerchn98

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Versus Omnibus wrote...

That about all we can do right now. I just wish Bioware would give us a straight answer.


They won't do that because they can't. Admitting their wrong is probably the worst move a company could make, and not only will this force them to redo a new ending, it also carries a lot of damage to their reputation within the gaming community.

So what Bioware would do is to drag this out as long as it takes, possbily even to December next year, in trying to cool off the disdain towrds the game (by trying to appease you in other areas) and making you forget about this. Both of which we can simply avoid if our passion is as great as its written.

#1577
cardboardarmor

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I'm cardboardarmor and this is my favorite thread on the ME3 forums.

But no, seriously, this has become the thread to watch and with good cause, if but only to receive a crash course in PR management. Hopefully people come away from this whole thing a bit more savvy as consumers of marketing products.

#1578
d-boy15

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We need to win this war, whatever the cost...

#1579
Mims

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This thread has more information than my first year of business classes.

Modifié par Mims, 17 mars 2012 - 04:55 .


#1580
freakmomah

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I'm part of the new market they've been targetting. I learned to play xbox cause of ME2. Now, i didn't even bother to finish my ME3 playthrough (the only thing in my entire life i don't see through til the end) and only seek some comfort in multiplayer. When i've exhausted that & moved on, mostly from the sure death of my 2 favorite characters as well as the bad endings i've already seen, i will never play any of these stupid, childish video games again. I do not have the time & patience to tolerate such failure. Thanks for ME1 & ME2, multiplayer is fun, brilliant work on those. The rest is worthless. Ciao & may the market have mercy on you, BW.

#1581
Razorsteel

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vigna wrote...

McAllyster wrote...

Most of these things you see as olive branches aren't that at all. They are part of the already planned launch period of ME3 (Star Wars I can't speak for).


Star Wars weekend is clearly a distraction. EA's local department contacted me less than 1 day before the open weekend because they wanted to place some advertisements on my sci-fi site. EA usually contacts me weeks before a planned campaign. The whole conversation with the local manager seemed a hasty, last minute effort.

The whole SWTOR weekend seems a last minute action.



Hmmmm....

  Enlightening food for thought. First rule of warfare: Win the hearts and minds of the people.

#1582
DazenCobalt17

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Bumping for great justice. Don't give up guys! Hold the line! I feel so much more renewed now that we have a PR expert on our side

#1583
Scia52

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72396 views in only 18 hours.

Yeah Bioware the gig is up.

#1584
vigna

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Fame-KIllz wrote...

KeldorKatarn wrote...

The same holds true here as in every negotiation. There are trained PR people at work here. They are experts in double talk, delaying action and deception here.

I cannot speak in PR stuff here, but as a former military I can say you this (and the PR guy from the first post will most likely agree):

The only viable strategy for you guys is doing exactly what the other side cannot handle: Keep the pressure up!
DON'T fall in line, don't respond to false offers of peace.

The strategic position is this. On your side you have a vast military but still rather disorganized. On the other hand you have a very well trained and organized but outnumbered army.

The other side is currently in the following position: They are attacked on all fronts but still mostly disorganized so they, being better trained, have been able to mostly hold the line for now. They are also most likely experiencing the first signs of sales losses, of dropping multiplayer counts and they have predictions on their tables of dropping DLC saled. In military terms: They are experiencing attrition effects, they have supply problems.
The only viable strategy in that situation is: Keep your forces together, make only very though though moves, do as many delaying and distracting moves as possible, because that's the only thing where you still have the advantage: The enemy is unorganized and cannot yet strike as an organized whole. If that were the case... bye bye.

So what you guys have to do now is use YOUR advantages and exploit their weaknesses. That means: Keep the pressure up and increase it. Organize, do organized large skale strikes. They have NO way to defend against those. The more organized you become, the more they will be able to feel your numbers. They cannot defend against a full-blown strike. They can only delay you and try to disrupt you. If you don't let them do that, you'll win outright.

So the best way to achieve this is to organize loud protests, organized, and well thought through. Also don't ever respond positively to ANYTHING but your initial demands. Don't even think about responding to "maybe"s or "let's talk". What you want is a full surrender. NOTHING else. DON'T stop before they bow down and literally talk to you on YOUR terms. YOU are the customers. Use that.
This also means: DON'T play the game, DON'T buy and DLCs unless they are EXACTLY what you want. They will feel the dropping numbers, they have Origin. Many people didn't like Origin, but now it is YOUR weapon. Don't play and the WILL see that. They do have the statistics. The fewer people order anything, the fewer people use origin the heavier you are threatening their supply lines.

Kill their supply lines while holding up the pressure and you WILL win this. But DON'T ever give in. YOU have the upper hand, DON'T let them take that away from you.

Also never become angry or uncivil. Because that is another one of their strategies. If you become an angry mob, they will be able to sell you as such, gathering allies. You don't want them to be able to do that.
Think of this as a war between a rebel force with huge numbers and the loyalist army of the head of state. If the head of state manages to picture you in public opinion as an angry mob, as terrorists or whatever, they might be getting help by powerful allies (read: the press). If however you remain civil, fight a gallant war and voice your concerns in a reasonable way, then YOU might be getting help and in the end the UN might intervene on your behalf (read again: the press will force them to give in or lose a ****load of money).

Keep this up people. Don't take the pressure of. The minute you do, they have won.

  

Brilliant post. 

Everyone read this and keep the pressure up.

Hold the line.

Nice new perspective.

#1585
rabidhanar

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I am holding the line and have also suggested to all my friends to do so. Instead of playing ME3 multiplayer (as fun as it is), we are playing older games like Lost Planet 2 and Borderlands together when we get around to playing on the ol 360s. I am also playing ME1 and ME2 once again, as are some others. Thank you Bioware for giving us some more appreciation for games that have been collecting dust.

Today, I must admit that I got on for a little while before sighing and turning it back off. I had heard talk of something new on the game menu and went to investigate.

#1586
f1ndmenow

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I won't give in to their deals!

#1587
Vhalkyrie

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Just like the Reapers, I don't think Bioware expected such a powerful rebellion.

There was a great thread from a screenwriter explaining why Shepard is not a tragic hero. Shepard is an epic hero. Shepard has to win. That doesn't mean there can't be scenarios where Shepard can lose, but there must be an option for Shepard to win. All cases cannot be lose-lose. This series was just not set out that way.

#1588
atghunter

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Darth Taurus wrote...

Sent a email to Bioware. Hope that the see it


Bioware,

Snip

Sincerely,



My compliments for genuinely speaking your mind.  Your words make clear how much value you put into Bioware and how they disappointed you.

 /salute

#1589
marshkoala

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This sounds so corny I know but for my Commander Shepard I want to hold the line!!!
bump

#1590
atghunter

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Luiginius wrote...

ps. This bruhaha has played havoc with sleep cycle for us peeps on the other side of the atlantic.


Amen and amen!

#1591
KeldorKatarn

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 I wanted to say one more thing to all the people involved in ME3:
I can understand how you might feel right now. I imagine some are feeling hurt, some might actually agree with us, sitting at home, telling their wifes/husbands "I could have told'em this would happen".Most of you however probably feel very disapointed. When you release something like this, a work of art that you've spent the best time of your life on (let's face it, working on a title like this is evey game developer's dream), you dream about getting only the best of feedback. People loving all the good stuff, all the little details you worked so hard into getting in the game.
Now all people seem to talk about is this fu**ing ending. Nobody seems to care about all the work you put into. About the little cameo you dreamed up. About that one poster that was such a great easter egg that was YOUR idea. About that piece of dialogue you loved SOO much and were looking forward to reading reactions about.
Well guys and gals you know what? People DID see all that, and people LOVE you guys for it. They truly do. And trust me. Most people would love to tell you all about those great details and how much they enjoyed them. And I'm actually glad you opened a "damage control" thread in which people can tell you about that.I'm pretty sure that thread was not just about damage control on the fan base, but also about finally getting some positive stuff back so your own employees can finally read some of the nice stuff again.
But look at it this way... You are getting an emotional reaction here like this industry has hardly ever seen before. Certainly not for a unique IP like Mass Effect. This can usually only be expected for something that has a major IP behind it like Star Wars or Trek or whatever. So what you have done here is create a new Star Wars. One that people are so passionate about, one that they are loving SO much that they just don't want to see it die like this.People are not just disappointed so much because they didn't like the end. They are actually disappointed because they know you may have destroyed something here without planning to, that you may have damaged something that is really, really unique and precious. They WANT this to be great and the new Star Wars. They want to be able to tell their kids about this like their parents are nowadays talking about the original Star Wars. This is their favorite world; they have been there from the start. THAT's what this is about. They are actually on YOUR side.They just want to make sure that all the work and love you put into this doesn't go down the toilet, just because of 5 freaking minutes that were messed up just because of some bad judgment.
You know, had George Lucas messed up Return of the Jedi, nobody would talk about him now. You know why? If that movie hadn't sold, there wouldn't have been any way to fix it. Sure he makes a lot of tiny changes these days to polish it up but back then... no way to do that. YOU can. You have the chance to say "ok, those 5 minutes were maybe not such a great idea. Let's add something to it. Let's puck up this indoctrination idea or come up with some other creative idea and actually fix this and make sure it stays what is already is: The best damn piece of SciFi gaming out there. Period.
All these fans are really behind you. They want this bird to fly. They just want to make sure it doesn't get hit by a bus on its first solo flight.
So to repeat the message: We love what you have done here guys. We love ALL those great little moments and we are 100% aware of them and we'd LOVE to sit across a table or net-line with you guys someday and talk about how wonderful your ideas were, no matter how small they were. because those little ideas, that's what great games are all about. All we want is that 5 freaking minutes that apparently just weren't meant to fly, prevent all that from happening and turn a great game that should be remembered for all the live being put into it into something that turned out to be a major fan base disaster. We don't want that, you don't want that, so let's get this PR crap out of the way and let's work together on fixing this.
You always told us how Mass Effect is really a game that is built both by Bioware AND the players. So let's turn this PR message into a real effort to make things right!

Modifié par KeldorKatarn, 17 mars 2012 - 05:05 .


#1592
atghunter

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Roll Equals Cute wrote...

snip

When this is over, I'll buy you a cold one.


Deal. :)

#1593
Vhalkyrie

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Jarrett Lee wrote...

Peete wrote...

Jarrett Lee wrote...


There's no voodoo at work here - I'm just sitting on my couch reading this on my iPad, it has been a difficult week, I'm very tired.

Mr. Lee
You mentioned it's been a difficult week. Out of curiosity, why has it been a difficult week?

Again out of curiosity, and if you don't mind me asking are you a (just) forum moderater or one of the developers?



Im the senior marketing guy....one of them. Have been for the whole franchise really. I can't tell if your question is serious or if yer messing with me :)  the fan reaction is difficult to watch, after all the hard work basically. I'm not a moderator really, just an employee.


Jarrett, I'm sure the reaction has been overwhelming.  While some people aren't going to be happy no matter what, if you read what many are saying, there is a chance to fix this.  The ending is so ambiguous, it can be fixed.  Your loyal fans just want a proper send off for the one of the most epic game protagonists.  Shepard deserves better than this.  Just make it right.

Modifié par Vhalkyrie, 17 mars 2012 - 05:08 .


#1594
vox504

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atghunter wrote...

Roll Equals Cute wrote...

snip

When this is over, I'll buy you a cold one.


Deal. :)


atghunter, if you were a War Asset in the Battle Against the Bioware/EA PR Machine, you would be worth 10,000 Military Strength, easy.

Modifié par vox504, 17 mars 2012 - 05:08 .


#1595
Harbinger of Fun

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atghunter wrote...

Roll Equals Cute wrote...

snip

When this is over, I'll buy you a cold one.


Deal. :)


Sup, man.

A: Your sig is broken.

B: You are a badass mother****er and I'm glad I don't know you IRL because I'd have no idea how to repay you for all the awesome things you're doing for the community.

...that's all :)

#1596
Silveralen

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JPLazyNinja wrote...

Agree completely- this is more of a battle of attrition between EA and the fans at this point.

Lets not give them an inch.


Ok wait. Stop right there. Do not blame this all on EA. EA is a huge company. They do not oversee every aspect of gmae development, and I cna't iamgine they would demand a massive overall to the ending for no apparent reason. Even if they for some reason did, despite the fact these endings remove almsot any chance for a sequal, making them very unlike an average EA choice, Bioware apaprently caved, and in no way has anyone from the company tried to reach out to fnas and explain this isn't what they wanted.

No likes EA, but shifting all of blame on to them is unfair. More than likely they had nothing to do with this. Blame the first day DLC on them if you must, that sounds alot like EA, but a bunch of endings which completely close off a sereis and give little hope for a sequal?  That doesn't sound like them at all, they'd want the same ending as fans, one that ddraws from your descions throughout the game, in most cases leaving room for more ME games.

TL;DR Blaming this on EA makes no sense. The ending was a Bioware screw up, don't let your loyalty blind you to that.

#1597
Copperwings

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It's such a shame we can't sticky our own posts >.<

#1598
JPR1964

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Thanks to Keldokartan too!!!!

Well done!

JPR

#1599
Dusty Boy T

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End on a sour note, everyone will remember the bad things about your game.
End with a bang, and people will praise and look back on the good things in your game.

Bioware can still fix this. I have no doubt in my mind that they will, if only for the sake of their own survival in the industry. They have to stop stalling and let the audience know, however, that they KNOW they screwed up and WILL be fixing it. Nothing enrages an already irritated person more than when they're met with silence.

#1600
Darkeus

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So has this thread recovered from the explosion of empathy for Mr. Lee? I hope atghunter has shown you guys that he was PR, just the same as everything else.

Same thing I tried to tell you last night. Live and learn people. And get back to holding the line....