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EA/Bioware in Full PR Damage Control Mode *UPDATED 3/22/12, 5:28 PM UTC/GMT -4 hours*


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#1776
QwibQwib

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DragonRageGT wrote...

KillerJudgement wrote...

QwibQwib wrote...

So let me get this straight...by not playing MP or SP ... it's a way of "not giving up"?


Yep. Logged hours contributes to EA/Biowares statistics, if people play less they will be more likely to fix the issue to raise game time, and in-turn profits.


Actually, I doubt it. We are not paying per hour to play like in MMO's. Whatever they profit from the game is from sales. If we all crowded their servers and forced them to expand the capacity or crash and damage even more their reputation, would cause them much more pain than not playing a fun MP which in no way can cause anyone to stop Holding The Line!

I will hold the line as long as needed because I can't playing the SP again without wanting to uninstall and delete it. At least MP did brought me and some of the friends in my list a little closer by giving us a better opportunity to interact with each other while playing the game and discussing how bad the last 10 minutes of the Single Player is.

It doesn't stop us from appreciating the rest of the game, 54 hours for me, in my first and only playthrough. It is just preventing us from replaying it because invariably it will end in the worst 10 minutes of the gaming history. And that hurts more than they could ever expect.

I get that, after i finished the ended i just stopped logging in and play..i started playing MP with the bf because..you know..duty calls.

#1777
Noatz

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Amagoi wrote...

Turtlicious wrote...

Does anyone feel like ATGHunter is retake Mass Effects Commander Shepard? and That retake Mass Effect is Earth? and that EA are the reapers?

And that our letter campaign is the catalyst?


I wouldn't say that he's Shepard. If anything, funny enough, he's more like Duncan. The wise grizzled veteran who knows the enemy's tactics and gives advise but doesn't feelt he need to take the lead.

Retake being the Council fleet and EA definatly being the Reapers. Now I wish I had that EA-Reaper logo handy.


rEApers?

#1778
Stygian1

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Hydralysk wrote...

Turtlicious wrote...

Does anyone feel like ATGHunter is retake Mass Effects Commander Shepard? and That retake Mass Effect is Earth? and that EA are the reapers?

And that our letter campaign is the catalyst?


I can't say I ever thought that, that seems a bit extreme. However over the past couple days I have had a few moments where the actions I took were at least partially motivated by "This is what Shepard would do". Sounds silly but that's just an indication of how much I loved the trilogy and why the ending felt so wrong.

I will hold the line.


Yeah I've had similar thoughts in actions. It really does shoes how much we loved the game--but also how much we hated the ending. 

#1779
Turtlicious

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QwibQwib wrote...

Turtlicious wrote...

QwibQwib wrote...

So let me get this straight...by not playing MP or SP ... it's a way of "not giving up"?


Yeah, I mean you can play SP OFFLINE. Because then they don't get server info. It counts as a non-attendance (Like a walk out at school.) Don't play MP, especially during events, (Because it makes the movement seem weak, "They don't care about the endings look how many still play!") I mean, I know it sucks, but really, protests suck for e'rrybody. We say Hold the line. Because damn it, it's hard. It's enticing to take that free weekend or that awesome MP. but it's more enticing to have an ending we appreciate and enjoy, one that doesn't snatch the controller from our hands and say "**** you pick a color" an ending that has mutant freak babies.

An ending we deserve

lol you can play SP offline? how?


I'll make a guide. Or I bet there is a guide online

1) Start Origin and login ordinary way

2) Settings->In Game-> uncheck "Enable Origin In Game"

3) Settings->General-> uncheck "Enable cloud storage..."

4) My Games->Mass Effect 3-> there is a little cloud-icon on
bottom-> uncheck "Enable cloud storage..." (if it is still active)

5) logout and close Origin

6) Add Origin.exe in your Firewall and deny all communications (block everything)

7) Start origin and login (as it is not origin which transferes the
login data you have to enter your correct passwort and email although
you won't be able to login)

8) After ~1-3min when the "You Are Offline" window comes up click on OK

9.) Enjoy playing ME3 offline ^_^

Modifié par Turtlicious, 17 mars 2012 - 06:54 .


#1780
fieryace

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I keep hearing people say that they want to protest by not playing and/or not purchasing products until the endings are fixed. Someone tried to make a thread for this but it was immediately swamped by trolls.

So, I think that if people really want to do this we need to start a new thread for anyone who agrees:

I will NOT be buying DLC until the ending is fixed.
I will NOT be playing ME3 or participating in its events, until the ending is fixed.
I will NOT be purchasing any new BioWare products, or paid subscriptions, until the ending is fixed.

If we can get something like this together before the trolls can get to it...

Modifié par fieryace, 17 mars 2012 - 06:54 .


#1781
MissMaster_2

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bump

#1782
Soundsystem

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Sylvara wrote...

Soundsystem wrote...

Amanthor wrote...

Sylvara wrote...

I agree, though amusingly enough I was thinking you could write a book on this whole fiasco.

Retake Mass Effect: to hold the line in the war of attrition


Brilliant, could even have a prequel, Dragon Age 2: The first sighns of Bioware in trouble.


If there was a book I would call it, "And We Held the Line: The War to Retake Mass Effect"


A good title when we win the war. All I know is that I'm holding the line B)


I'm very much an optimist. I think Bioware will see our side of it eventually.

#1783
redknight38

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QwibQwib wrote...

That makes no sense, they already sold us the game. Buying DLC's and any other Bioware game should be more than enough.


I will repeat this again. While threatening not to buy DLC and other games is good (so don't stop doing it), it's not going to be necessarily effective on its own.

I will emphasize you are threatening to not buy something that doesn't exist yet. What does this mean? Bioware/EA have not spent money making it: coding, developing, marketing, manufacturing, distributing.

They've lost a potential customer in you and so what is the logical marketing strategy to take? Not make the product. See? No money lost. They'll simply find a new target market or audience-- not you.

This movement seems more than anything to be trying to change Bioware behavior, to influence it. That means keeping the spotlight on you. If they decide you're no longer their target audience that's not necessarily a good thing. However, from a purely capitalist perspective it's not a bad thing for you either since you can move to another company that will. However, the fact that your still here, on Bioware forums, means you want them to change their behaviour through discourse, not tell them you're uninterested in being a target demographic.

Modifié par redknight38, 17 mars 2012 - 06:59 .


#1784
atghunter

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Turtlicious wrote...

Does anyone feel like ATGHunter is retake Mass Effects Commander Shepard? and That retake Mass Effect is Earth? and that EA are the reapers?

And that our letter campaign is the catalyst?



No matter what side you take in this, the resonant chorus of voices here are the true embodiment of Commander Shepard.  I'm just very proud to be one of them.

Modifié par atghunter, 17 mars 2012 - 07:04 .


#1785
wesr

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Forbes keeps writing articles they'll have enough pages for a book. Anyone else think we're headed for a crash in the game industry in the early 80s before things got better again?

#1786
QwibQwib

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Turtlicious wrote...

QwibQwib wrote...

Turtlicious wrote...

QwibQwib wrote...

So let me get this straight...by not playing MP or SP ... it's a way of "not giving up"?


Yeah, I mean you can play SP OFFLINE. Because then they don't get server info. It counts as a non-attendance (Like a walk out at school.) Don't play MP, especially during events, (Because it makes the movement seem weak, "They don't care about the endings look how many still play!") I mean, I know it sucks, but really, protests suck for e'rrybody. We say Hold the line. Because damn it, it's hard. It's enticing to take that free weekend or that awesome MP. but it's more enticing to have an ending we appreciate and enjoy, one that doesn't snatch the controller from our hands and say "**** you pick a color" an ending that has mutant freak babies.

An ending we deserve

lol you can play SP offline? how?


I'll make a guide. Or I bet there is a guide online

1) Start Origin and login ordinary way

2) Settings->In Game-> uncheck "Enable Origin In Game"

3) Settings->General-> uncheck "Enable cloud storage..."

4) My Games->Mass Effect 3-> there is a little cloud-icon on
bottom-> uncheck "Enable cloud storage..." (if it is still active)

5) logout and close Origin

6) Add Origin.exe in your Firewall and deny all communications (block everything)

7) Start origin and login (as it is not origin which transferes the
login data you have to enter your correct passwort and email although
you won't be able to login)

8) After ~1-3min when the "You Are Offline" window comes up click on OK

9.) Enjoy playing ME3 offline ^_^


Thanks :D

#1787
fieryace

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redknight38 wrote...

QwibQwib wrote...

That makes no sense, they already sold us the game. Buying DLC's and any other Bioware game should be more than enough.


I will repeat this again. While threatening not to buy DLC and other games is good (so don't stop doing it), it's not going to be necessarily effective on its own.

I will emphasize you are threatening to not buy something that doesn't exist yet. What does this mean? Bioware/EA have not spent money making it: coding, developing, marketing, manufacturing, distributing.

They've lost a potential customer in you and so what is the logical marketing strategy to take? Not make the product. See? No money lost. They'll simply find a new target market or audience-- not you.


Sure it won't bring down EA or Bioware, but it could easily kill the franchise if they suddenly lose a huge chunk of their fanbase. They'd have to start over, bringing new players in.

#1788
BrotherFluffy

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QwibQwib wrote...

So let me get this straight...by not playing MP or SP ... it's a way of "not giving up"?


As confusing and counter-intuitive that sounds, yes.  EA tracks players.  They can see whether or not you're playing Dragon Age or Mass Effect, and what you're doing in-game.  So by completely giving up the game, they can see that you are not playing it, that popularity for the game is waning, and that will force them to take more measures to try and shore up their losses.  

#1789
kbct

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Thanks, OP. Fantastic thread. Thanks for keeping the first post updated too.

#1790
EvilMind

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I'm definately not going to play MP or SP, I really dont care for how long. SP - I dont want another depression, MP - got tedious and boring. I'm not playing anything until they give us new ending

#1791
Bendok

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Just like to thank the OP for keeping first post updated with the juiciest details. Thread is way too big for me to follow :)

#1792
TcomJ

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Jarrett Lee wrote...

redknight38 wrote...

You will note that ATGhunter's post and the others in this thread was one of the few to warrant an official response. Yes, I know, reading into it too much and conspiracy theory, but it does make you take notice.


There's no voodoo at work here - I'm just sitting on my couch reading this on my iPad, it has been a difficult week, I'm very tired, and wanted to respond to some of the points made here. I just followed the link from the thread about Casey's post :)



It's understandable how much you guys have been working on ME3 through the beginning of the gameplay. But the endings were obviously poor designed and didn't live up to any promises in every trailer whatsoever. 

Nobody here really knows what's going on in your team or your boss EA. But if you guys really don't have time, a few more months delay would actually give you guys more time to revise your product. Blizzard has don't this gazillion of time and almost every single one of their product comes out successful in gameplay and stories area. 

You guys already have to work Generals 2 and have to finish next year. I really hope it's not rushed out like C&C4, because this starts to become a trend of screwing up and the finish line of a horse race,

#1793
EvilMind

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redknight38 wrote...

I sigh at myself. I really did promise to stay out of this, but that's clearly me lying to myself since last night. I've been involved...

So I am about to get a PhD in military history, with a specialty on insurgencies and conflict management. I'm not active military but what the hell. The gentleman in active duty was right-- this movement needs to get organized. Bioware has been getting better at playing by the PR handbook because they're getting a handle on things. Therefore they are in for the long haul and therefore people here have to be as well. That means getting organized and having consistent, coherent, simple and clear tactics and messaging. The Tea Party and the Occuppy movements both had to do that, hence their staying power after initial passionate outbursts.

How do insurgencies or even COIN ops operate?

1) Get a message out. So this Retake movement has to get a message out. Some suggestions have been offered: google bombing and review bombing. I have a lot of qualms about the latter because it has the potential to irreparably drive down the reviews to the point of not being able to repair it. Later, when this movement has become more articulated, you might be able to promise to attempt to drive that review rating up, however.

Either way, find a way to spread this on the Internet and build awareness for it. Have simple talking points and try to agree on them.

I suggest remaining polite and even being a little positive. You like ME, you don't hate Bioware. You just want changes. That'll build a sympathetic message because a key point in COIN and insurgencies is winning over neutrals.

2) Repeat the message as often as you can. Self-explanatory. However, it can't just be "I hate the ending" or "hold the line." You'll have to keep repeating your simple, bullet-pointed list of complaints. Groups like the IRA don't repeat long treatises (as I've been seeing on the boards) on their complaints. Nobody will read that. Keep it simple and keep it consistent.

That clearly means people on this forum will have to come to an agreement of the basic points they all agree with. The majority of resistance movements have internal problems and divisions that are often more important than external ones. The IRA, the VC, Mao, they all killed as many or more of their own members as their enemies. Failed insurgencies like the Philippine NPA did so to the detriment of their mission.

Incidentally, that means that instead of saying "bump" or "hold the line" or "I support this thread" you might want to say "don't play SP or MP" in trying to bump it. Something  constructive. The message.

3) Disrupt the enemy's internal cohesion. Attacking Bioware people is highly counter-productive so no ambushing or isolating. These people are just doing their jobs and I sincerely doubt they're maliciously laughing at your discontent. Neither are they having money fights at your expense. Come on people, this is the gaming industry, not Goldman Sachs. These people are not rolling in it.

They try to humanize themselves to win your sympathy. DO THE SAME. Stop attacking Casey Hudson and the like but instead tell them you love the game, you always liked his writing and you always had faith in him. This will be easier because it's essentially true. Tell them you don't hate them, that you'll go back to the fold if they meet your demands.

What you are trying to do is build sympathy and win defectors. The biggest prize for an insurgency movement are defectors, especially high profile ones. In the case of this Retake thing, you want to do it so that during their meetings there will be someone advocating for you. Hopefully more than one someone. Incidentally, this might involve having to accept paid ending DLC. Much earlier in this thread I opined why it would have to be paid: remember, they claim the game is done. The story is finished to their satisfaction. Any ending DLC they release they can legitimately (i.e. in court) claim as bonus. You don't need to get it.

Be careful of them trying to do the same. They'll try to win you over so someone here will suddenly be advocating for them. Hence the skepticism regarding Mr. Lee. He came here and suddenly everybody was telling others to back off, the Bioware guys had a long week. This is true, and don't be rude to him. However, nobody was, but people were losing their skepticism and resolve.

4) Disrupt the enemy logistics which means disrupting sales
. Since you can't meet them head-on, this is one thing you can do. However, threatening to boycott products not yet made is absolutely meaningless. Newsflash, if you threaten not to buy something a company has not yet made, what will they do? Not make them. Bioware hasn't lost money on products not yet made because they haven't sunk resources into making them and marketing them. If you threaten not to buy it, they will find another product, one which does not cater to you. The next Bioware game could therefore very well be a multiplayer game or a shooter. That being said, threatening to boycott Bioware in the future is not a bad idea since AGTHunter noted that it turned you into cautious consumers. You just have to do more.

However, they have ME3 now. I can guarantee you the sales of ME3 and its future content are part of their current budget plan and profit projection. It's part of their logistics. Disrupt that and you are actually making a message regarding their money.

You don't need to do anything dramatic but it might be hard. Too hard. Playing SP offline and not playing MP is honestly the best way to do it-- they track your playtime so by not playing you are telling them you are unhappy with the current product and will therefore not buy future DLC or anything of the sort. Since they alread have money sunk into your product, one likely response from Bioware is to attempt to find ways of luring you back since that would be easier than making an entirely new game. If you keep emphasizing you would love to be lured back if they meet your demands, even better. Remember that video games are actually cheaper than you think and a lot of their profitability comes from DLC so you do hold some leverage here.

Discouraging others from buying it works as well.

Not playing MP seems a no go since too many people want to. So be it-- it's their right and they're being smart consumers still. They paid for it, why not enjoy it? Don't criticize them for it. Someone suggested continuing the protest on MP and if it is possible change your name to reflect Retake or Hold the Line. Add it to your online avatar's name. I don't know if that's possible.

Basically-- if you kids are serious about this, remember a) this won't be easy and it'll take a while, B) there will be no clear win, insurgencies or COIN ops don't end cleanly, c) there is risk. There is always risk and you'll have to accept that. The biggest risk is that Bioware might simply abandon you and ME3. Another is that you might damage Bioware to the point that it can't make its games. I don't like that, you don't like that and it's why a lot of "haters" are mad at you. They have good cause, but that's beside your point.

One last cynical thing you can offer Bioware: if they meet your demands and you are happy... well you can essentially offer this online advocacy network to them. Most companies would give their right arms to have a passionate, far-reaching and dedicated group of people pushing their products for free.

So good luck to you kids.


This probably should be on the first page

Modifié par EvilMind, 17 mars 2012 - 07:06 .


#1794
goose2989

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Nice updates this morning

#1795
Thornne

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Jarrett Lee wrote...

Thanks :). Take care all. 


Take a deep breath (or a stiff drink), put the iPad down, and go try and have a good weekend. :)

#1796
GiBBsBoT05

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True story: you guys convinced me to turn off ME3 this weekend (it is bumming me out anyways) and instead put in another game. But that was Battlefield, and I felt not right putting in an EA game, so I was going to go out and buy KoA: Reckoning. Also an EA game.

So now I am just shooting arrows at guard's knees in Skyrim.

WildcardCharlie wrote...

Can I just say that the fact that this thread is allowed to continue existing is a testament to the fact that there's still some good left in Bioware as a dev? There are plenty of game companies out there that would purge threads like this in an instant.


Yeah, I aw Casey Hudson talking to cosplayers at San Diego Comic Con. He seems like a cool guy you'd want to hang out with, and I'm sure all the people at Bioware are equally awesome. That includes the mods for the forum.

That is why we gotta keep it classy. They love Mass Effect just as much as us.

#1797
Shinobu

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DragonRageGT wrote...

KillerJudgement wrote...

QwibQwib wrote...

So let me get this straight...by not playing MP or SP ... it's a way of "not giving up"?


Yep. Logged hours contributes to EA/Biowares statistics, if people play less they will be more likely to fix the issue to raise game time, and in-turn profits.


Actually, I doubt it. We are not paying per hour to play like in MMO's. Whatever they profit from the game is from sales. If we all crowded their servers and forced them to expand the capacity or crash and damage even more their reputation, would cause them much more pain than not playing a fun MP which in no way can cause anyone to stop Holding The Line!

I will hold the line as long as needed because I can't playing the SP again without wanting to uninstall and delete it. At least MP did brought me and some of the friends in my list a little closer by giving us a better opportunity to interact with each other while playing the game and discussing how bad the last 10 minutes of the Single Player is.

It doesn't stop us from appreciating the rest of the game, 54 hours for me, in my first and only playthrough. It is just preventing us from replaying it because invariably it will end in the worst 10 minutes of the gaming history. And that hurts more than they could ever expect.


I think what people are saying is that MP statistics are viewed by EA as "potential buyers of future content." Few MP players = "oh, crap, there's no market for our next game," whereas lots of MP players = "well, the whiners haven't scared away the customers." Remember, they can't tell what you'll really do, they can only go by statistics. Let's say they know from previous games that 5% of MP players usually buy DLC. If we show up on the MP stats as playing, they'll still project 5% of our numbers as "future buyers" even if we have no intention of buying. The only way to get a clear message across is to NOT PLAY. Don't give them a false sense of security by playing their game. Keep up the pressure and we can all win. :devil:

#1798
Turtlicious

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Can those who are planning to protest join this thread?

http://social.biowar.../index/10133281

It's a thread explaining how to play offline, and I want enough of our people to keep it from turning into troll food.

#1799
Benrosan

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This thread made it on yet another Forbes article:

http://www.forbes.co...blic-relations/

good job. Hold the line.

#1800
cyrrant

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Turtlicious wrote...

Does anyone feel like ATGHunter is retake Mass Effects Commander Shepard? and That retake Mass Effect is Earth? and that EA are the reapers?

And that our letter campaign is the catalyst?


Are we picking red, green, or blue?