ReiCow wrote...
dannati wrote...
The problem with the "It's all a ruse," idea is that they've let it go on too long. At this point, permanent harm has been done to the brand. If they had something ready, but were holding it back (to let the staggered international release complete, for example), they would have said something unambiguous to nip the fan outrage in the bud. If this were deliberate, managing the fan response would have been part of the plan.
The BioWare reaction pretty clearly shows they're circling the wagons while they figure out what to do. They know they've botched it, artistic integrity or not. But all their options are bad and most are costly, either in development or loss of future sales. So they have to analyze what their options are: what do they have the development staff available to do, what will it cost them, and how will that balance against mitigating damage to the brand. It's a tough spot and I don't envy them, but they brought it on themselves.
It has only been 4 days since it was released everywhere (Japan was the 15th).. that isn't terribly long. In addition, the news reports are growing, and to larger instituations. I could definitely believe they want to wait until all countries have had the game for at least a week and for the game to hit the most major news outlets it can, before giving us the reveal. The larger exposure is probably worth the small percentage of fans willing to return their games (most of us enjoyed the rest so much, we couldn't, in good conscience, return it). Fans who may vary well rebuy the game upon the ending reveal, in order t ofinish it. In addition, they made no secret of how they wanted this to be a landmark in gaming history, and a great way to do it would be to fool us all with the indoctrination ending, then release the real ending a little bit later.
As for damage to the brand, if they follow the above release plan, I think they will regain love from the fans (with grumbling), and make their mark in gaming history. Everyone would remember Mass Effect not only for the awesome series it was, but for how they took the story and fooled all of the fans with it in spectacular fashion!
BW's reaction hasn't been "clear" in the slightest; I think their reaction shows them being coy and trying to keep us on the hook until they make the big announcement.
Moo.
Clarity, I suppose, is in the eye of the beholder, so I won't argue that point with you.
If coyness is the plan, emotional responses and memory are... problematic. Strong emotions tend to make similarly strong impressions in memory and associations. Even if we assume under this Super Clever plan that consumers will forgive BioWare for the deception (which I find unlikely, but YMMV), customers now have significant periods of time spent associating the Mass Effect and BioWare brands with anger, frustration and general disdain. Those associations do not (generally) get overwritten when new memories and associations are formed. Even if people are overwhelmingly happy with the reveal, damage has been done.
As a separate matter, I take issue with the idea that fans will look favorably upon a big reveal after such a botched PR situation. I'll break in down it the manner I would see it:
1. BioWare/EA knowingly sold me an incomplete game.
2. This act ruined a weekend directly (couldn't muster the interest for a 2nd playthrough), and dimished the following week
3. I, and many others, asked BioWare about it, and their responses varied between smug obscurations and outright lies, when they said anything at all
4. BIG REVEAL!
5. So... you jerks made me miserable and then strung me along for weeks just so you could be super-duper clever? And you thought I would enjoy this? You're idiots. Smug, condescending idiots.
6. Thanks for the great game. I'll never pre-order or get a collector's editon from BioWare again. And I'll avoid any BW product until I have unequivocal evidence it's of high quality and exactly up my alley. No more benefit of doubt.
Modifié par dannati, 19 mars 2012 - 11:18 .