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UK Sales drop 74% in week 2. Significant?


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#101
kbct

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sillyrobot wrote...

kbct wrote...

^ Thanks. Nice armchair analysis.

If we focus solely on BioWare games, ME3 has the worst percent drop. That includes ME1 and DAO as well.

However, ME3 did well by any BioWare measure the first week. It's hard draw any conclusions at this point from the estimated VCG data.

However, we don't know how many units are needed to breakeven, the profit margin, the damage to goodwill, or the damage to future sales, games, and DLC.


The other aspect that isn't being tracked is the average consumer price paid.  I don;t know of any source for historical price information so we can't compare 2nd and 3rd week discounts on the other titles with ME3.


Yup - ceteris paribus - all else equal. But we know that is not exactly true. There are many other variables that need to be considered besides sales. One variable goes up, the other goes down. The only thing we really care about it earnings, but that is obfuscated by all the possible variables.

Today is the fiscal year-end for EA. It will be interesting to see if prices go back up tomorrow. I've seen other companies goose year-end sales by cutting profit margin before.

It's interesting to observe all information though. The fact that ME3 is discounted so much so soon is very strange.

Modifié par kbct, 31 mars 2012 - 09:23 .


#102
sillyrobot

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kbct wrote...

sillyrobot wrote...

kbct wrote...

^ Thanks. Nice armchair analysis.

If we focus solely on BioWare games, ME3 has the worst percent drop. That includes ME1 and DAO as well.

However, ME3 did well by any BioWare measure the first week. It's hard draw any conclusions at this point from the estimated VCG data.

However, we don't know how many units are needed to breakeven, the profit margin, the damage to goodwill, or the damage to future sales, games, and DLC.


The other aspect that isn't being tracked is the average consumer price paid.  I don;t know of any source for historical price information so we can't compare 2nd and 3rd week discounts on the other titles with ME3.


Yup - ceteris paribus - all else equal. But we know that is not exactly true. There are many other variables that need to be considered besides sales. One variable goes up, the other goes down. The only thing we really care about it earnings, but that is obfuscated by all the possible variables.

Today is the fiscal year-end for EA. It will be interesting to see if prices go back up tomorrow. I've seen other companies goose year-end sales by cutting profit margin before.

It's interesting to observe all information though. The fact that ME3 is discounted so much so soon is very strange.


Well, the Canadian Walmart prices have remained stable @ $29.83 + 0.97 shipping.  It's also in stock at that price in Toronto, Montreal, Calgary, Vancouver, and Saint John according the the walmart.ca web site.  Note tha this only applies to the console versions, walmart.ca doesn't sell the PC game.

google.ca/products also shows a further drop -- previous checks had the prices reasonably stable @ $35 for all three platforms, but the PC version is now listed @ $32. 

So it looks like the discount holds.

Modifié par sillyrobot, 02 avril 2012 - 01:55 .


#103
AkiKishi

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sillyrobot wrote...

kbct wrote...

sillyrobot wrote...

kbct wrote...

^ Thanks. Nice armchair analysis.

If we focus solely on BioWare games, ME3 has the worst percent drop. That includes ME1 and DAO as well.

However, ME3 did well by any BioWare measure the first week. It's hard draw any conclusions at this point from the estimated VCG data.

However, we don't know how many units are needed to breakeven, the profit margin, the damage to goodwill, or the damage to future sales, games, and DLC.


The other aspect that isn't being tracked is the average consumer price paid.  I don;t know of any source for historical price information so we can't compare 2nd and 3rd week discounts on the other titles with ME3.


Yup - ceteris paribus - all else equal. But we know that is not exactly true. There are many other variables that need to be considered besides sales. One variable goes up, the other goes down. The only thing we really care about it earnings, but that is obfuscated by all the possible variables.

Today is the fiscal year-end for EA. It will be interesting to see if prices go back up tomorrow. I've seen other companies goose year-end sales by cutting profit margin before.

It's interesting to observe all information though. The fact that ME3 is discounted so much so soon is very strange.


Well, the Canadian Walmart prices have remained stable @ $29.83 + 0.97 shipping.  It's also in stock at that price in Toronto, Montreal, Calgary, Vancouver, and Saint John according the the walmart.ca web site.  Note tha this only applies to the console versions, walmart.ca doesn't sell the PC game.

google.ca/products also shows a further drop -- previous checks had the prices reasonably stable @ $35 for all three platforms, but the PC version is now listed @ $32. 

So it looks like the discount holds.


Tough to raise the price if it's not selling. No one wants to be left with the hot potatoe. Could have been a lot worse though if something like Max Payne had shared the release window.

#104
Super.Sid

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amazon has it as $21.85 now

#105
Krogangreetings

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In HMV in my town it's propped to £29.99 they still have games at £45 that have been out way longer than Mass Effect 3

#106
edwardhazelden

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It's mainly due to that everyone who wanted the game pre-ordered the damn thing or got it on the first week. Plus with this whole ending business that last blasted ten minutes has caused people to discourage people from buying the game until they fix it.

#107
barric00

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I think less popular games' sales are more equally distributed among time, and that' s probably why DA:O or ME2 have less sales drop.
For example I bought the first two ME games after ME2 was released (simply because I didn't even know their existence), while I pre-ordered ME3.

#108
mybudgee

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Speculation..

#109
DaJe

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BatmanPWNS wrote...

Doesn't really matter. Most Bioware games lately drop alot of percentage after 1 week.


Which is a clear sign of marketing hype having more importance now than game quality.