I was thinking about Ray's statement and I wanted to play devil's advocate. I wanted to think about his statement from a corporate money-grubbing perspective with counsel from high-paid attorneys:
1.) Be vague.Ray said in his statement that BioWare will provide "clarity" and "closure." Most of the news headlines (IGN, BBC, Yahoo, etc.) interpreted that information to mean the ending would be changed in a significant fashion. The news was shouted to the world.
However, change can mean anything. It can mean one additional scene or it can mean an additional one hour story. Based on Ray's statement, it's up to the news sites and the readers to determine what that means.
You have to look beyond Ray's statement to Twitter to better understand what BioWare intends to do. On Twitter, employees said nothing will be "changed." And that they don't plan to "necessarily alter anything."
So people that heard about Ray's statement and not about the Twitter statements might have higher expectations. That is misleading.
2.) Delay information.Ray's statement said more information will be available in April. No one that purchased the game when it was released can return the game after the first couple days of April. If the information provided in April is not satisfactory, there will be no recourse for the customer. Amazon's return policy will have expired. So will Origin's exchange policy.
Also, sales drop quickly the first month. That means the first weeks are the most important for ME3 sales. If more people anticipate the game will be fixed to their liking, the more sales BioWare can expect.
Instead of clarifying their remarks now, they pushed them back to April which will provide more false hope to many gamers and more money in EA's pockets.
3.) Divide the fans.
We know from the BSN poll with over 67,000 votes that only 2% like the ending as-is. That means 98% don't like the ending as-is. While we know the vast majority of gamers on BSN don't like the ending, we don't know what was wrong with ending.
BioWare can use this lack of information to their advantage. It breaks apart the movement that wants change. We can no longer point to any evidence.
BioWare can assume that a bit of "clarity" and "closure" is what the customers want when in fact they haven't even asked us what would make us happy.
They may be listening, but they haven't asked what the majority wants changed.
Modifié par kbct, 25 mars 2012 - 12:57 .