One thing I really didn't see mentioned yet is that EA is a publicly traded company and offers commentary on expectations/estimates during investor calls.
Here's ME3 expectations commentary from their FY 3Q12 presentation transcript: "Finally, on March 6th in North America and March 9th in Europe, another blockbuster from
BioWare: Mass Effect 3. This is a sequel to a title that many critics voted Game-Of-The-Year.
Fans love this franchise and want more – pre-orders for Mass Effect 3 are running substantially ahead of where we were at this point with Mass Effect 2. The buzz is building and we’re betting
that we’ve got another big hit from BioWare."
Source:
http://files.shareho...2112_1251pm.pdfComments from EA's CEO at the Wedbush Tech & Media conference:"These billions of consumers that are now living in our industry are interested in brands. And there is no company that you could put up here with a chart like this – and I'm going to see things like and Dragon Age and Mass Effect and SimCity, et cetera enter the billion dollar arena probably each over the course of the next year to year and a half."
"Thank you. I'm glad somebody asked that question. So well, first off, this is our perspective, Mass Effect is one of my favorite intellectual properties. It's been played in my household every night for the past 30 to 40 days. It's – my family is addicted to it, as am I. And if you don't know, it's had 21,000 perfect 100 ratings. Most of the more influential reviewers have given it 10 out of 10, or a 9.5 out of 10s. We're averaging at 94, so that's awfully good.
We introduced it Tuesday night in the United States. It's being introduced tonight at midnight, or I guess it's already tonight at midnight in the UK. And in Europe, I don't have any information on Europe, obviously, because it just introduced in the last hour or so. In North America first day, so the first 24-hour period, we sold through 890,000 copies by our estimate. That's a 24-hour period in one geography. So that's a good start. It isn't frankly – we sort of anticipated it would do well, so it's doing really well. So we're happy. It's not a negative bit of news. It's a positive bit of news.
The second thing about it, and this is actually a really telling point, is something that happened at GameStop and I'm kind of happy with. There was post-release downloadable content available at launch. Now, you could buy that post-release downloadable content through Xbox or PFN or, through Game Stop. The tie ratio at the register is the highest in their history, higher than any other game. They had a 40% tie at the register day one. That's the best they've seen. Paul Raines was very proud of himself, did a hell of a job with it. And so, they're building their digital business while we're building our digital business.
And for what it's worth, 40% is what we had to the retailer. While we haven't tallied the numbers yet, we clearly will get incremental through Xbox Live and other live services. So, we're feeling awfully good about the launch."
"So, we recently gave guidance in Q4, I'm going to try to refine that that a little bit. Star Wars, as you've seen doing well, it's an important factor. It's doing largely in-line with – it's in line with our expectations. Mass Effect doing well, a little bit better, but reasonably in line with expectations."
Source:
http://files.shareho..._Transcript.pdfI'd expect the FY Q4 releases to have some interesting quotes regarding sales figures. Quarter closes 3-31, so info should be out around the time of PAX... maybe a little after.