Stanley Woo wrote...
Exeider wrote...
hell, no, i reject that on principle alone, why should he get paid to do something WE did for ourselves.
I want him to go through the exact same course that we did. To pay him would negate the whole purpose of the experiment, because he would be doing for a pay check, not to see how it feels.
-AE
In that case, my counter-offer would be for you to ship an award-winning AAA game trilogy and moderate their online community so you can "go through the exact same course that we did." I mean, without going through that, how we trust any argument you make? how you have any basis by which to make any argument? 
Personally, I think it's possible to "walk a mile in someone else's shoes" without physically putting on their shoes and walking an actual mile. We can imagine and simulate much of it based on prior experience and our freedom of expression.
Ha! Nicely played. At the same time, this leads to the chef/customer metaphor, which is to say that I may not be able to make some of the meals I eat, but I can tell when they're burnt.
I was an a-list political blogger for many years. I don't know what your hate-mail is like, but I know hate mail. It's hard, when you're getting it, to see when someone makes a valid point amidst the hate. And it's worse when you're not at liberty to make decisions yourself.
I also used to advise people on PR, and worked with some of the gurus in the field, including one of the guys who wrote the book on trust in business. Listening is good, but acknowledging the validity of customer complaints is key to trust. If you can't acknowledge them, not in the form of "you have a right to your 'feelings'" but in the form of "well, you have some good points", then the meta is that you don't respect your customer's opinion. Now, as we used to joke back when I did CSR "the customer is usually wrong", but that's incredibly insulting, and I don't think it's true here. The fact that no one in Bioware, publicly at least, seems to actually think that there's some validity to the complaints about the ending beyond "oh, we didn't explain it well enough" or "they just wanted a happy ending", smacks of either groupthink or hard-core corporate messaging control. I'm guessing mostly #2, with some #1.
That may seem insulting, but I've been on the inside, I know what it's like to be told to shut it, and follow corporate directives.
My personal rule was that if I made a clear mistake, to revisit it, honestly, as soon as possible, even making corrections at the top of posts, and so on. If a huge number of people didn't get my writing, I also understood that the issue was likely me, not them.
Once you lose trust, it's really hard to get it back. People forgive mistakes. They become infuriated by stonewalling and then that fury turns to contempt.
It's not your fault at all, I'm sure, but Bioware /is/ mishandling this from a trust PR perspective. The brand is being damaged by this, after the kerfuffle around DA2.
I liked the game. More than that, I think it was a great game, just a great game with great flaws. I appreciate the few devs who are willing to still talk to the community, just as I did after DA2. It takes guts, and it takes mental fortitude, having dealt with nasty commenters for years, I know how tiring it is.
So best wishes to y'all. Just remember, it doesn't take much to destroy a brand, if it's the core that's being hit at, and the core of Bioware's brand is "storytelling". If people lose trust that Bioware knows how to tell a story, EA loses a lot of what they paid for. Sales are a lagging indicator in brand destruction, not a leading one.
Oh, and do also remember, the people who complain are generally representative of a larger # of people who don't complain but feel the same way. In the pre-internet days we used to say the ratio was 100 upset people for every complainer. I'm sure it's less now, but it's not 1/1. The "the vast majority love it" line is not necessarily the case. It might be, but it equally well might not be.
This issue needs to be taken really, really seriously, from a cold hard cash business perspective.
Modifié par Taritu, 29 mars 2012 - 09:49 .