Bioware can't risk that 60,000 unhappy people stop buying their games, and more importantly, that they spread every ill comment they can over everyone they know.
This isn't a silly threat or anything. I myself will probably keep buying Bioware's products as I see fit, but all my friends consider me the "expert" in RPGs, as I am the most invested, the one who cares to log in here to comment, research, and spend time in some game's forums instead of playing another game or just enjoying a sunny afternoon.
If my feedback about the game or the company is really negative, my friends will either not buy the game, or think very carefully before buying it. Perhaps they'll just leave it as a very last option, if they really have nothing else to do or to play.
That is what really will hurt Bioware/EA out of this situation. Nowadays it's even worse, due to social networks. They can't afford to earn a bad name. Because yeah, 50,000-60,000 is not much (it's still some 4+ million dollars, mind you), but the worst of it is the amount of people who will not preorder or buy the game based on the feedback from these 50,000-60,000 vocal fans. It's not like those that aren't vocal aren't sad about spending their money for a game that wasn't what was promised. I don't know about your country, but in mine money doesn't grow on trees, it's hard earned, and there is an economical crisis going on. And it only takes a little push to convince someone to not make the mistake of misspending it again.
Modifié par Shallyah, 31 mars 2012 - 02:07 .