Mr. Tassi
Why do you think that the gaming industry, specially the AAA titles, are moving towards a model where the consumer is treated like a criminal? Companies assume that people are going to pirate the game, so they add complex DRM measures in order to delay the arrival of the pirated copies (as most sales are made in the first weeks).
Is the CD Projekt model, or little to no DRM, non sustainable? Why do we see companies that go to such exteme measures, such as Ubisoft´s permanent online activation (Assassin´s Creed)? Don´t these draconian DRM measures affect the image of the company, and therefore, the long term sales and user loyalty to the brand?
A company like EA uses negative feedback: adding restrictions, day 1 dlc, and generally limiting throught DRM your access to the game you bought. On the other hand a company like CD Projekt uses positive feedback, like adding extra items if you buy the game (online or physical copy) like maps, artwork, figures, walkthrough of the game etc., as well as removing the DRM (disk based) with a patch after the initial sales.
Is this old-school method of positive feedback no longer sustainable? Why so many companies focus their policy so much on delaying the pirated copies at the expense of the customer, rather than trying to build up loyalty and please their own customer base?
Thank you for your time.