Hang on a second, if they aren't releasing new endings, doesn't that mean we can trade in our games with no fear of DLC additions being added? You know, there's really no point keeping the game for the extended cut, you'll be able to see all the endings on youtube anyway, might as well cash in SOME money from your game before trade-in prices drop into the PS2 game area. You don't even need to worry about future DLC, that will be as equally plain and easy to watch on the internet as the current endings are. Seeing as we now know that the Mass Effect franchise has taken a .50 to the chest, we don't need to spend a penny more "just in case" they release another Mass Effect game, we can just watch everything on the internet and pay absolutely nothing to EA and Bioware. Actually buying the DLC will not affect our end saves at all, so there's no need to purchase it whatsoever, seeing as you could save £5 and just watch it on youtube, and you don't need to wait 20 minutes to download it!
Frankly, we now have no reason to buy anything from EAware, and anything we are actually interested in can be seen on the internet for minimal price. This will continue until either EA realises that the franchise is dead and releases their grip on it, or if they go belly-up. Short-term, this is a loss to both us and them, but long-term, we begin to see the winnings of this (we don't have to spend £45-£70 every two years (excluding DLC) and we can focus our money on more important things and/or better franchises who know not to f**k up their games). In the end, all EAware has done is lost a big chunk of their earnings and given a fair amount of it to their rivals, who will undoubtedly use this event to their advantage.