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The customer ladder: the true problem of EA/Bioware


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#26
MarauderESP

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very good post op ,thanks for the info

#27
avatar0

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I could barely contain my excitement the week before Mass Effect 3's release.
I posted trailers, news, sing-song praises for the game and the series on Facebook the entire week.
All I could talk about was the game. I even tried to offer to buy the first installment for a friend who has never played Mass Effect before, thinking that I would get him hooked once he has played the first game.
Oh, and I pre-ordered Mass Effect 3 Collector's Edition, just like I preordered Mass Effect 2 CE.

Nowadays, I still talk about Mass Effect all the time on facebook.
Instead of praises, however, now all I can talk about is how heartbroken and disgusted I am because of Bioware.
I spend hours and hours writing and posting analytical papers on the failings of Mass Effect 3 on Taiwan's top gaming forum, time I originally hoped I would spend replaying the game over and over again.

So, nice going, Bioware.
What we had once was so beautiful, but I guess now you are just too good for me.
So be it, I am a narrow-minded grudge-holder, and I will be holding this grudge for a very long time.

Goodbye, I hope Diablo 3 obliterates you.

#28
Jorojr

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So basically, if you don't take care of your customers, some else will.

#29
McAllyster

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Jorojr wrote...

So basically, if you don't take care of your customers, some else will.


True.

#30
Janus382

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Versidious wrote...

This was very interesting. People should read it before it devolves in another pro-versus-anti thread.

Either way, I was recommending the entire series until recently. Now, I don't recommend any of it, and would actively warn people away. A poorly written ending that makes the entire journey feel like a waste of time? I have no desire to inflict that upon my friends.

This for me as well.  Thanks for writing this insightful post, OP!

#31
Artking3

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Very informative and interesting post. Its hard to be an advocate/evangelist these days, it seems more and more game companies are taking the quick shortcut to profits (DLCs, rushed games, etc).

#32
mumwaldee369

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Jorojr wrote...

So basically, if you don't take care of your customers, some else will.


It's looking like Bethesda to me.

#33
AnuzaGray

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I've been a huge supporter of Bioware since discovering KotOR 8 years ago. I've purchased KotOR, Jade Empire, NWN Diamond Edition, Mass Effect, Mass Effect 2 (and all DLC), Mass Effect 3 (And Prothean DLC). All together that's probably an excess of $300

In addition I was always recommend Bioware products to friends and have defended and supported their products (particularly ME2) on multiple sites.

This fiasco has sufficiently killed my interest in their future products and I would not recommend ME3 or even the series to anyone simply because the ending is terrible.

#34
J1NG

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Could count me in that advocate/evangelist grouping. Here since Baldur's Gate (97? 98?) and multiple copies of everything since. Nothing but praise and recommendations to everyone everywhere, until most recently; after the way Bioware decided how to handle the issues raised.

#35
Dominator24

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Nice and informative post, thanks.

#36
Baronesa

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Great post and great information...

I think I was on the evangelist side...


I brought many people into contact with Bioware, I was always praising their games and recommending them... I was talking about ME3 for over a YEAR with other people telling them how awesome it would be.

I own Baldur's Gate 1 and 2 (with expansions, recently got the GoG versions due to really old discs no longer playing cinematic properly and having more and more problems installing them), KOTOR (even bought the steam version after a couple of my discs died), Jade's Empire, NWN and all expansions, Mass Effect, Mass Effect 2 and all the DLC, Dragon Age and all the DLC and Awakening, DA2 and all DLC... (yes it was subpar, but still generally middle ground-good) and finally ME3...

Part of me still wish/hope for Bioware to make things right... but I'm probably another lost customers... the reality of it is... I don't feel like the old RPG crowd is the target for the company anymore... and that is a great loss.

#37
Jayleia

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First time customer. I bought ME1 and 2 based on recommendations from a friend, and I was already cautious about ME3 because of EA. I LOVED them, they're among my favorite games ever, and I was going to be an evangelist.

I've been known to spend hundreds, even THOUSANDS of dollars over a few years on a game. I've spent the last BW Points in my account and probably won't add more ever. I enjoy the MP, and it uses up a trivial amount of EA's bandwidth, so I view it as a win.

They're also probably the last BW games I ever pay for. Unless they do a hell of a good job providing "context" and "clarity" and "closure"

So, EA passed up, potentially hundreds, if not thousands of revenue on an ongoing basis, due to the last 10 minutes of a game. And you lost someone who tells their friends how awesome the games are.

#38
dezpinato

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OP well written i agree with your analogy and thanks for simplifying it since im not a buisness major.  also thanks for all the infomation on buisness practices.

I feel like a disenfranchised evangelous right now just waiting for ea/bioware to win me back.

#39
Nobrandminda

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Makes sense. Even as someone with no marketing education, this sounds exactly like what I've been seeing.

#40
apieros

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This post perfectly explains why the current anti-Retake position of "**** off you whining children" is so damaging to Bioware in the long run. Retakers want to love Bioware and Mass Effect 3, and would if their objections were answered.

Anti-Retakers hate their fellow fans and openly demand they abandon Bioware. They are deliberately trying to create anti-Evangelists, who will actively harm Bioware through bad word-of-mouth. 

It's a foolish rage-based reaction that will harm that which they claim to love. Anti-Retakers are doing more harm to Bioware than any Retaker ever could.

Modifié par apieros, 07 avril 2012 - 10:35 .


#41
PeterG1

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Great, great, read. Thanks! I hope some of the BioWare people read this. I consider myself an ME3 advocate, and I'm an active part of this community. I love BW and their products and I'm not going to say BioWare has lost me, yet! I'm still an advocate though I'm also critical of BioWare's response to "us" (as great, to an extent, that they have been over the past few weeks), I haven't left them yet.

I hope they read this stuff, and I've got to imagine EA knows about "us" right? This has got to be important to them. I know we all differ in exactly HOW we want BioWare to handle ME3's endings and that's cool. But if they know, then can't they consider offering additional endings? Maybe they're waiting until we react to the EC...but will it be too late by then?

#42
TODD9999

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An interesting presentation, and one that unfortunately makes sense. I know that I previously missed no opportunity to laud the Mass Effect series. Now, if anyone asks about it, I can give them only negativity-tinged ambivalence. Depending on BioWare's future actions, that can either go into a full-on "anti-evangelist" approach, or maybe something more positive.

I'd love nothing more than, post-Extended Cut, being able to say "Man, the ME series is so awesome - but seriously, be glad you weren't there when ME3 first came out, that was awful. With the EC, it's not so bad - just definitely make sure you get that installed before you even start up the game." We'll see how that turns out.

#43
clarkusdarkus

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awesome iv'e turned from loving mass effect into an evangelist who cant stand anything about it anymore due to there smug indenial attitude to its fans/customers. clearly they notice were on here more than the game itself. great OP tho, well done and since i havent a clue about any of that its informative and reasures me of what i feel.

#44
Hexley UK

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Very good post OP.

It's a pity that Bioware don't seem to realise most of this stuff.

I was in the evangelist group. I have collectors editions for most of Biowares games and I own every single game.

I talked up all their games to my friends and anyone else who would listen and convinced many to play ME in the first place.

After this I very much doubt that will continue tbh.

Damn shame.

Modifié par Hexley UK, 07 avril 2012 - 10:44 .


#45
cardinalally

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I can only imagine in a few years this fiasco will be used as a word of warning in marketing classes about how not to handle your most hard-core fans. Hope someone learns from it

#46
xxskyshadowxx

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sistersafetypin wrote...

Really thought provoking post. I agree, they are definitely losing evangelists over this. Myself being one of them.


This is exactly how I feel as well.

#47
azereus2

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dude i spent 80 dollars on the multiplayer ALONE... that was while i was playing singleplayer, then the ending came, and i cursed myself for sending casey more money, because trully he doesnt deverve it. The company doesnt deserve it. I am 28 years old i have every single bioware game... i have original boxes of baldurs gate 1 and i have the cds of SKD untouched... without that white fungus.. and this is how they pay my loyalty?... **** man.. i supported them from the start.. and they turn the rachni into engeniers?! WHO THE **** APROVED THAT?! who? names i want people fired!!!!!!!!

#48
ThePanzer99

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 Great post. Well said.

#49
Garlador

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I guess I'm an "evangelist" for Bioware. Or I was.

I own every one of their games. Even the flawed ones I found great joy and love towards.

But I can honestly say I won't buy the next Bioware game until hearing from others, fellow fans I know and trust, because the ending of Mass Effect 3 invalidated and destroyed what was my then-favorite game series of all time alongside the Legend of Zelda.

I won't jump blindly into my next purchase, and that's a first from a Bioware fan such as I.

#50
D_Dude1210

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Hm. A theory of my analysis from their current PR language is thst i feel that they find an organized group of dissatisfied fans to be a greater threat than losing many of itd hardcore "evangalist" customers. Don't have time to discuss this atm, but I'll come back here later and see if this thread is up to share my theory.