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HOLD THE LINE for MASS EFFECT 3-Billboard Campaign (TARGETING EA/BIOWARE)-NEED YOUR DECSION WITH POLL! [UPDATE 1: POLL IS UP!][UP2: We're listening alright!?][Up3: Under Evaluation]


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#1
KeilxKey

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UPDATE 3:


"This project is currently on hold, as we determine the climate of our community in regards to this initiative. We will be suspending this campaign until further notice. For any further information on this campaign, or it's suspension, please visit the HTL forums.

Before posting on this thread, please understand that this very campaign is being reviewed. It's clear there are multiple ideas regarding this campaign, and we will be consulting the retake community as to whether or not we will continue with this.

Please understand that it was never intended for us to divide the community, and I sincerely apologize for any actions that might have mistakenly resulted in such.

Michael Spaulding" 


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UPDATE 2: 

Guys. I apoligize if have upset anyone. It's just that we've worked on this project for a month, and it's taken quite a effort to put this all together. 

I also apoligize for some of my responses. I'm getting tired and a little cranky because of that. 

We're listenting to ALL OF YOUR concerns, and Micheal and me are discussing the best course to take with this. 

So sorry! I feel I've said some things I shouldn't have. I'll update you guys when I have further news. 
<3
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UPDATE 1: POLL IS UP!!

http://social.biowar...55/polls/31874/ 
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In this poll we have three options. The only options I've been able to receive from billboard agencies in Edmonton (near BioWare HQ) and in the bay area of California (Near EA HQ).

The details for the various options in the poll, are outlined here
First! Bay Area, near EA. This is very time sensitive, as they have one billboard within a few miles of EA, and they haven't been able to sell the slot. It would start April 30th and end May 28th. The next available slot is in June, and is significantly further away. The normal price for this slot is 12,500 with materials, but since we're so close to the deadline, they were talked down to 9,500. This is not only a steal, but exactly what we want. If we miss this opportunity, the next slot (in june) would cost us the original 12,500. PICKING THIS OPTION DOES NOT RULE OUT DOING EITHER OF THE OTHER TWO OPTIONS - FOR TIME RESTRAINTS, PICKING THE OTHER TWO OPTIONS DOES RULE OUT THIS ONE[/b]

Second! Edmonton, they do billboard campaigns, and generally don't sell ad space for a single billboard, or "pick and choose" style, but they were willing to do a single billboard if we leased it for an entire year. This means that for the price of materials (600) we could change the graphic on the board at any time, so it could effectively act as a dialogue with bioware, and is an amazing idea. PICKING THIS OPTION MEANS SKIPPING THE EA CAMPAIGN[/b]

Third! Edmonton, but we do the city wide campaign. This would entail 17 billboards, mostly on heavily trafficked (not highway) roads. And the timeframe would be for 4 weeks. The material costs for this are significant, and it would cost 32,000 with materials. PICKING THIS OPTION MEANS SKIPPING THE EA CAMPAIGN[/b]

This is a dialogue, so please comment below if there are any questions regarding, or if you simply have something to say.
This poll will close in 12 hours! So that we have an answer for them tomorrow morning.

NOTE: THE EA AREA BILLBOARD AGENCY CAN HOLD OUR ORDER FOR 72 HOURS STARTING TOMORROW MORNING. THIS DOES NOT MEAN WE LOSE IT AT THAT TIME, BUT IT DOES MEAN ANOTHER COMPANY... -COUGH- COULD BUY IT OUT FROM UNDER US AT THAT TIME. IF WE DECIDE TO GO FOR THE AREA AROUND EA, IT WOULD BE PRUDENT IF WE COULD RAISE THE MONEY IN THAT TIME. THE TIME CONSTRAINTS ON THE OTHERS ARE NOT NEAR AS GREAT, AND WE COULD FOCUS ON HAVING THE MONEY RAISED BY MID MAY.

PROPOSED BILLBOARD DESIGN: 
Image IPB

(MIGHT be subject to chance with the addition of "paid by future dlc customers in the bottom lefthand corner")

BILLBOARD LOCATION (IF EA OPTION IS CHOSEN):
Image IPB

ADDTIONAL INFO CAN BE FOUND IN THIS THREAD: 
http://www.holdtheli...d-campaign.662/ 

ORIGINAL THREAD CREATED BY MICHEAL SPAULDING ON HOLD THE LINE.COM: http://www.holdtheli...on-related.796/ 

Micheal will stop by in this thread to answer any questions you may have soon. 

A Chip In will be created tomorrow morning as well based on whatever you guys decide. 

THANKS! AND REMEMBER TO HOLD THE LINE![smilie]http://social.bioware.com/images/forum/emoticons/cool.png[/smilie]


PS: For those who are curious, YES we have spoken with the various advertisting agencies regarding these billboards. This is not some fantasy/dream. We have the costs, the location, and now we need your help as well. HELP SPREAD THIS AS FAR AND WIDE AS YOU CAN. THANK YOU SO MUCH!!!

Modifié par KeilxKey, 10 avril 2012 - 09:25 .


#2
sporeian

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two words...

marauder. shields.

#3
KeilxKey

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Can't..copy right issues unfortantly^

#4
KeilxKey

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Will add a poll in a few minutes

#5
Xion66

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The design isn't showing up for me, however this idea if anything is probably one of the funniest ways of protest I've found for this, and good job on the creativity of the group

#6
Asuka Bianchini

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Fix the image, pl0x

#7
kingofkings276

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Just absolutely pathetic.

#8
KeilxKey

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It's coming up for me..

if you still can't see it then visit this thread I guess: http://www.holdtheli...on-related.796/

#9
PRC_Heavy_Z

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Cannot see billboard design

#10
bpzrn

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Do both! 

Lets start collecting $$$ for this

#11
Gammazero79

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This thread will probably get locked but it seems like the billboard should be as close to the Bioware studio in Edmonton so the employees can read it everyday on there way to work.

Modifié par Gammazero79, 10 avril 2012 - 03:28 .


#12
Bronze65

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This is unnecessary.

#13
M12311

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We need to go for the EA billboard. It is the best location ever for this. :)

#14
OnelShot

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It's a freaken video game, get over it.

This is beyond pathetic.

#15
Ryuzetsu

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I would be us to donating for the third option.

#16
ebevan91

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I don't want to live on this planet anymore...

#17
ImmortalAegis

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Dude just wait until the Extended Cut comes out to see if it actually fixes the endings somewhat before doing some retarded. Plus that's just pathetic.

#18
HoustonDragon

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Not planning to flame anyone; good luck and all, but honestly, it's time to let this go. If you're sincerely unhappy with Bioware's writing and development, don't buy their games anymore. Period. The ME universe (and everything that goes with it) is THEIRS to do with as they please. This is basically identical to the Star Wars Prequels thing that fans screamed at Lucas about when Ep.1 first came out. It's their story, they're gonna tell it how they want to, and ultimately, it's whether or not they remain profitable that will dictate their outcome.

We all loved the characters and storylines that made Mass Effect so great. Like ANY good story, there will eventually be an ending. Personally, I like the more dark tone to the plot (similar to Song of Ice and Fire) than I would a super happy ending. But that's me.

#19
vortex2000

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I like the design - succinct and intriguing - however I think the website address should be quite a bit larger.

You may already have this covered, but I'm a professional graphic designer, if you need a hand preparing the actual production proofs just PM me.

#20
KeilxKey

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the poll is up http://social.biowar...55/polls/31874/

#21
JackN7

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Brilliant idea

#22
NubXL

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Waste of money. Go buy some sandwiches for homeless kids or something.

#23
Mr Deathbot

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I think a billboard campaign is a little unnecessary but if it get's Bioware to pay attention especially when all our extra money that COULD'VE gone to them could be starring at them in the face everyday which I think is kinda funny. I'll probably regret going against my morals and voting for Bioware HQ but hey that's life.

#24
TheMerchantMan

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Sounds like a fantastic idea. Really show how much we are putting into this. I'd love to donate. I'd like to focus on Bioware, but wherever is cheapest and easiest to do it is probably best. Word of mouth alone will mean that all the higher ups and muckamucks are going to be made aware of it regardless.

And yes, the DLC purchasers line needs to be added. Especially since it would nail home what the billboard is addressing.

#25
KeilxKey

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NubXL wrote...

Waste of money. Go buy some sandwiches for homeless kids or something.


If you do it for something your personally passionate about then it's never a waste of money...personally...