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Better Business Bureau finds ME3 falsely advertised by Bioware and EA


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#1
honkayjeezus

honkayjeezus
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http://www.gamespot....ays-bbb-6371157

The Mass Effect 3 drama continues. Since the game launched last month, fans havevocally expressed their distaste for the endgame, claiming BioWare did not allow players to fully forge a unique destiny. Now, these users have scored a strong ally: the Better Business Bureau.Image IPBThe BBB thinks Mass Effect 3 represents false advertising.In a post to the firm's consumer news and opinion blog, BBB director of marketplace services Marjorie Stephens explained that BioWare directed a misleading advertising campaign for Mass Effect 3."The issue at stake here is, did BioWare falsely advertise?" she wrote. "Technically, yes, they did."Stephens made her claim by analyzing two of the game's much-distributed marketing tag-lines. The first line she examined was a promise that Mass Effect 3 players will be able to "Experience the beginning, middle, and end of an emotional story unlike any other, where the decisions you make completely[/i] shape your experience and outcome."Of the line, Stephens says BioWare did not deliver the player the ability to fully craft their own unique experience. "There is no indecision in that statement. It is an absolute," she said.The second marketing line Stephens referenced was, "Along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios."Regarding this statement, Stephens says BioWare's messaging is very subjective. Reading this line, she claims, a player would have a difficult time reaching the conclusion that "the game's outcome is not 'wholly' determined by one's choices."Stephens ended her blog entry by noting companies have a responsibility to accurately craft their marketing messaging."The lesson to be learned here is companies should give careful consideration to how they word their advertisements. Otherwise, there could be detrimental effects, especially in the era of social media and online forums."Last week, BioWare announced the Mass Effect 3: Extended Cut, a free piece of content headed to gamers this summer. The content aims to address fans' concerns regarding the Mass Effect 3 endgame by providing "greater context," but no new endings.

#2
John Epler

John Epler
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A) Posting the same link repeatedly is definitely spamming. Whatever you feel the 'technical' definition of it may be.

B) If someone does that, -please- don't quote it. It makes the forums difficult to read for everyone.

C) If you honestly feel that BioWare needs fo fail for your demands to be met, that's your opinion. Just don't expect us to look at it as 'Dearie me, they're right! We -should- lose our jobs!'

Modifié par John Epler, 11 avril 2012 - 08:50 .


#3
John Epler

John Epler
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And let's stop arguing over 'who's trolling who?', because it is an incredibly circular argument that is going nowhere.

#4
John Epler

John Epler
  • BioWare Employees
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That's enough bickering. Let's cut it out.

#5
John Epler

John Epler
  • BioWare Employees
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And, for the love of god, please stop with the pyramid quoting.

#6
John Epler

John Epler
  • BioWare Employees
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Abirn wrote...

John Epler wrote...

And, for the love of god, please stop with the pyramid quoting.


Then perhaps you should disable the forums software from allowing pyramid quoting instead of asking people not to use a feature of the software that is allowed by the software.


No, I'll continue to ask people to be considerate of others and keep the forums relatively easy to read.

#7
John Epler

John Epler
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Tirigon wrote...

John Epler wrote...

No, I'll continue to ask people to be considerate of others and keep the forums relatively easy to read.


Which is a good thing to do, but he DOES have a point in a way. It is very obvious that most posters do not understand to, or simply not bother, to avoid pyramid quoting.


On another note: Maybe you have a company policy forbidding it or something, but I think it would be very interesting if you, or someone else from BioWare could join in discussions such as this one. And I mean with actual points, not just reminding everyone to stay civil etc.., even though that is obviously needed sometimes as well:)


I'm not on the ME team, so it would be rather inappropriate for me to join in this sort of discussion.

I -am- involved in what seems to be a rather fascinating discussion regarding Exploration in the DA2 forum, though. So you're welcome to join me there.

#8
John Epler

John Epler
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I think we're done here. Please feel free to discuss this in a new thread, minus all the bickering.

Thanks.