honkayjeezus wrote...
"Stephens made her claim by analyzing two of the game's much-distributed marketing tag-lines. The first line she examined was a promise that Mass Effect 3 players will be able to "Experience the beginning, middle, and end of an emotional story unlike any other, where the decisions you make completely shape your experience and outcome." Of the line, Stephens says BioWare did not deliver the player the ability to fully craft their own unique experience. "There is no indecision in that statement. It is an absolute," she said. The second marketing line Stephens referenced was, "Along the way, your choices drive powerful outcomes, including relationships with key characters, the fate of entire civilizations, and even radically different ending scenarios."Regarding this statement, Stephens says BioWare's messaging is very subjective. Reading this line, she claims, a player would have a difficult time reaching the conclusion that "the game's outcome is not 'wholly' determined by one's choices."
The thing is, Stephens's conclusions are founded on BioWare marketing statements that are not inherently false at all.
Regarding the bolded lines, we were certainly able to craft our own experiences through the choices we made throughout the game. I chose for Shepard to be a Paragon, I resolved the conflicts between the Krogan and Turians, and I united the Quarians and Geth, etc.. And while I agree that the endings were quite similar aesthetically, we still did have the option of choosing what ending we would get, and the results of our decision were actually 'radically' different. Destroy all synthetics? Control the Reapers? Merge biology with technology? These are radically different outcomes that are similar only in presentation. The term 'unique' as it is seen describing the experiences is limited by contemporary technology in the video game medium. We were never going to have totally unique experiences because the choices we are able to make throughout the game are ultimately limited to what the writers at BioWare place into the story. Furthermore, somebody else, somewhere, is bound to have picked the same choices I did.
The only 'false' statement I can think of is that made by Casey Hudson a while ago (i.e. regarding A, B, and C endings). But this statement was not a part of the Mass Effect 3 advertising and as it stands is just a comment made by an employee of BioWare.




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