Bioware's game have never been about gamers being able to 'craft their own unique experiences'. From Baldur's Gates 1 to DA2, Bioware's game have always been about the story and that the game has a beginning, a middle and an ending. (just like Aristotle has learned us that stores should be told). In the frame of the story, we deal with characters, plots, main quest, side quests, great dialogue options, great charater development of the characters throughout the game's.
As for the shape the outcome, did we not get the save someone, cure a disease, make foes into peaces if we wanted to etc. etc. As such, it could be argued that our choiced did have an impact on key characters, as I understand certain members of your crew can disappear never to be heard of again. A powerfull outcomes of entire civilization, curing a certain disease or not would definetely fall under this heading, would it not?
The only thing I can think that were a bitt of was and is the 'radically different endings'....And Bioware are fixing this with the free ending dlc that clarifies and explains what's going on during the 5-10 minute end sequence in the game...
I would re-iterate that I wish Mac Walters and Casey Hudson had been as candid and honest with the fans as DA2's David Gaider and Mike Laidlaw had been last year. Mike Laidlaw went on an interview tour saying what he thought about DA2 and how it was and defended it. David Gaiders very candid and open and honest posts about both the development of DA2 and how the team behind DA2 generally works, saying directly that 'we will tell the game we want to make, but any feedback is welcome, but remember it is still our game, not yours' did indeed make a lot people angry. However, it also cleared up some things and clarified somethings, I find. As for me, it made me see that we, the fans, are not the ones commissioning the game from Bioware and as such really can't tell Bioware that we want them to change the red area here to green over there. What we, as fans, can do is to tell Bioware what we want, and how we see it, and hope that Bioware and we, the fans, see eye to eye on the same thing, and agree on where the game should be going.
However, many people seem to have forgotten that Bioware is also a business, and as such, Bioware as game company needs to act in a market which is very competetive. Since Bioware now is a part of EA, Bioware also needs to find a way to implement the changes that EA and Bioware''s top-management have decided that all Bioware and EA games must have e.g. the multi-player and kinect-decisions that the top management at EA and Bioware decided that ME3 needed to have.
Also, the OP talks about a blog post, so this is clearly not an offcial statement from the BBB, but a blog post where a certain member of the BBB voices her opinions on the game's, ME3's, advertising. That being said, I agree, that if there's any good to come out of this, it could be that game companies learn how to word their commercials more correctly when they advertise their games. And this does not only applay to the game's made and advertised by EA and Bioware, but to all major game companies in the world.
As I've said before, in my local Blockboster store, there is a giant billboard sign with a life size Commander Shepard. On it it says Mass Effect 3. Then it says 'take back earth'. And the whole advertising and commercial campaign have said this many, many times: Take Back Earth. Is it so strange that people think that the ME3 game will be about taking Earth back? If you look at the back of the box, it seems like a run of the mill shooter with a better story, but again, the info on the back of the box also highlights the line *take earth back* People without knowledge of the ME games, and even people with knowledge of the ME games, get confused then, I think, when the endings in the game do not really answer this question that the dev. team (or the pr team?) have put forward to be answered:
Did we take back earth? did we win? what happened?
The Free Endling DLC will hopefully adress, explain and clarifiy this...