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"Clarifying" Bioware's Mass Effect 3 Email.


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#201
goose2989

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I hope the Board of Directors at EA can sleep at night with their $15 stock price

#202
ZiegenkonigIII

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Sleeping like a baby i'll bet.

#203
GuardianAngel470

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Aiyie wrote...

The Angry One wrote...

So BioWare's flat out trolling us now. Great.


honestly, something like this is more in the realm of the publisher than the developer.

probably more accurate to blame EA for this one, not Bioware.


Gonna have to agree with this. This feels like a carefully designed marketing strategy from a major corporation not a communique between Bioware and us.

Still dishonest as hell though.

#204
Heretic19

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vivaladricas wrote...

Heretic19 wrote...


Same. Not been the same since the acid... but eh.. anyway.. Yeah the ending was not very good but this email didn't outrage me.


Same thing for a lot of us with that acid  haha....  same boat with ya there.  It makes you more creative and is a young youth thing.  : ) 

It didnt outrage me at all, I have seen so mnay shady business tactics by now I am used to it.  The amount of sh** from the 360 and P3 marketing sides, Apple, Google, etc...  all the big ones they all do stuff like this.  

I stand behind that I wouldnt care if they went out though, but maybe something better than that if Hudson and Walters were relived of their duties, that would sit okay with me since if not for the ending it would have been a heck of a lot better.  Not perfect, but a WHOLE lot better.   


I totalyl understand what you mean but I must respectfulyl disagree. At least with Hudson. Not really made my mind up about Walters yet... But Hudson birthed the series. I don't think the ending should be his demise. 

#205
Guest_vivaladricas_*

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Heretic19 wrote...


I totalyl understand what you mean but I must respectfulyl disagree. At least with Hudson. Not really made my mind up about Walters yet... But Hudson birthed the series. I don't think the ending should be his demise. 


Civil arguments?????   Weird  LOL 

He did have the vision for it and in a lot of ways I am grateful and have respect for that.  If the story of him and Walters doing the ending without peer approval that really pisses me off.  

I certainly see your side of it though, no BS. 

#206
Phaedros

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GuardianAngel470 wrote...



Still dishonest as hell though.



It's what EA do best...:blush:

#207
Hobbes

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That is just....wow.
I saw this earlier but assumed that it must be fake but...wow.
Really, Bioware and/or EA....REALLY?!!!!

Not only is that insulting to those of us who dislike the ending, it is also incredibly misleading.
What are you thinking?!

#208
Senario

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If by fan reaction you mean outrage, and if by 75 perfect scores you mean ppl who you have in your pocketbooks and pay to bribe them.

Honestly this does not help their case, Can't anybody take responsibility nowadays? Its all about passing it down to the next person or blaming other people, it is never YOUR FAULT. Own up to your mistakes, don't send an e-mail like this hoping to gather support/deal with the firestorm. It isn't helping.

#209
Necroscope

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Omega Torsk wrote...

Aweus wrote...

Posted Image
Posted Image

Pretty much.

It's almost like they're trying to get under our skin and upset us even more...

My thoughts exactly.

#210
XwebraiderX

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EA/BioWare Guy: "Hey, there is much talk about the ending, we should totally use that for marketing. Besides, they just didnt get it, we'll explain to the dumb ones in a DLC."

They just try to cover their shame in an absolutely unjustifyable way. I sure wont buy any BioWare game/product until they fix the ending.

#211
The Protheans

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Boycott EA

#212
Phobius9

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EA/Bioware in positive PR spin on negative event shock!


THE HUMANITY!!!!!


Really, they should just put "Lol the ending sucks and all our fans hate it! lol" on everything, right guys? Right?

Jesus, companies have a PR department for a reason. I can't believe people are surprised/angry about this. I'm sure if the Titanic had sunk in the 21st century White Star would be marketing the whole situation in a similar manner "The Titanic has provoked a bigger reaction amongst passengers than any other cruise liner in history!".

Modifié par Phobius9, 15 avril 2012 - 09:40 .


#213
MrFob

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Hm, I didn't get this mail.
However, if this is legit then ... wow, this is beyond audacious.
This is ,,, I lack the words to say what this is.

#214
Sifr

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If this is a real email, then why the hell did they go with that quote from Entertainment Weekly?

"Has provoked a bigger fan reaction than any other videogame's conclusion in history"

Yes... it provoked a BAD one!

The sort of thing that any marketing school would teach you to downplay in the press? Why would they highlight this?

:blink:

Modifié par Sifr1449, 15 avril 2012 - 09:44 .


#215
Hobbes

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Phobius9 wrote...

EA/Bioware in positive PR spin on negative event shock!


THE HUMANITY!!!!!


Really, they should just put "Lol the ending sucks and all our fans hate it! lol" on everything, right guys? Right?

Jesus, companies have a PR department for a reason. I can't believe people are surprised/angry about this. I'm sure if the Titanic had sunk in the 21st century White Star would be marketing the whole situation in a similar manner "The Titanic has provoked a bigger reaction amongst passengers than any other cruise liner in history!".




It is deceptive; when coupled with the "75 perfect scores" it suggests the discussion surrounding it is positive, when that couldn’t be further from the truth. They can still advertise the game in a positive light; I don't think anybody expects them not to, but not through measures such as these.

#216
Veloric Wu

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Yeah.....Mass Effect 3 did provoke a bigger fan reaction than any other games.....they just don't have to say it's a negative one....

#217
MstrJedi Kyle

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I have to say I don't think BioWare is resposible for this. This has EA all over it.

#218
Phobius9

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hobbes296 wrote...

Phobius9 wrote...

EA/Bioware in positive PR spin on negative event shock!


THE HUMANITY!!!!!


Really, they should just put "Lol the ending sucks and all our fans hate it! lol" on everything, right guys? Right?

Jesus, companies have a PR department for a reason. I can't believe people are surprised/angry about this. I'm sure if the Titanic had sunk in the 21st century White Star would be marketing the whole situation in a similar manner "The Titanic has provoked a bigger reaction amongst passengers than any other cruise liner in history!".



It is deceptive; when coupled with the "75 perfect scores" it suggests the discussion surrounding it is positive, when that couldn’t be further from the truth. They can still advertise the game in a positive light; I don't think anybody expects them not to, but not through measures such as these.


It's a ballsy move, I'll give them that. But the game DID get 75 perfect scores. And it HAS provoked a massive fan reaction, and there ARE positive discussions around it. They're just making the best out of the current situation with heavy PR spin. I'm not saying I agree with it, as such, I just don't really think it's that big of a deal. Same way I take pretty much every damn advert on the TV with a massive pinch of salt. It's marketing - basically just creative obfuscation of the truth. I'm just surprised that so many people are so shocked over this. I'm be more surprised if they weren't doing stuff like this, to be honest.

#219
LaurenShepard-N7

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 Posted Image

#220
katamuro

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its real i have the same email.

#221
Eain

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So basically they're desperate to sell copies and do so by pretending the fan outrage is not an outrage at all.

Yeah, well....

Maybe you should've realised your ending was crap instead of pretending you have artistic integrity. That will get you a lot further.

#222
Verit

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the_geo_law wrote...

This is a screenshot of the email from the official Mass Effect 3 email. Some people doubted its autheticity. Well, there is the actually email screencapped. I feel this needed clarification to ensure that the audiance gets the full experience of the Mass Effect 3 experience.

Posted Image

I'm going to assume this is EA's doing and not Bioware. I can't imagine that anyone at Bioware, at least the people that actually worked on the game and are working on the EC DLC would be okay with releasing something like this.

#223
bro_9009

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It's like they want their fans who had a problem with the ending to lose all respect for them and their products. First their pre-release PR hype, like "in no way will it be like ABC", and now this obvious PR-move, and really bad one at that.

I think BioWare's pre-release statements and their handling of post-release reaction should be included in some manual on PR strategies as an example of how you can do it wrong.

#224
DonYourAviators

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****ing lol

I have to be honest, I think all this is providing me with more amusement than if the endings were good.

Modifié par DonYourAviators, 15 avril 2012 - 10:57 .


#225
SirRengeti

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If it is the biggest fan reaction ever? How can it be a "vocal minority"? It sounds that they just confirmed, that most of the fans are unhappy with the ending. Don't know if it was their intention.