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Artistic integrity, let's be honest, this is a defensive word, its only purpose was to attempt to quell the uproar by tryin to validate the endings as they were. Their error was assuming people didn't know any better. Saying the ending was artistic is like saying the movie Barb Wire was artistic because it rips off of Casablanca. By constantly repeating the words "artistic integrity" over and over they do two things:
1. They assume the customer isn't intelligent enough to realize it isn't artistic
2. They cheapen the meaning of the word art to include ripping off of things
Then of course there was the constant references to the 75 perfect scores they got from game critics. However, this was again another indirect insult towards fans. Essentially, what they've said is "you should like this game because game critics gave it a perfect score, ignore your own likes and dislikes and focus entirely on the critics, they know better than you do." Again, this is Bioware talking to the fans like they don't know any better and were incapable of figuring out what they liked, so they turn to the critics as another form of defense assuming that we the customers would be too ignorant to understand our own feelings and impressions of the ending, which only served to highlight the sheer absurdities of game critics as a profession. Why else is there such a massive disparity between the ratings being given on Amazon and Metacritic by average people and professional game critics?
But the final blow for me came with this image:
I can't even begin to express just how disgusted I was when I saw this. Bioware has attempted to turn the entire debacle (which they handled poorly from the word go btw) towards something in their favor with this ad. Once again, they assume that the customer doesn't know any better and by placing that quote from entertainment weekly they are entertaining the notion that any human being with half a brain wouldn't consult the internet to see why the game stirred up such controversy. Not only is the act of this distasteful, it is also a thinly veiled lie to anyone who doesn't know what the controversy is about.
All of this can be coughed up to one major point and that is that Bioware thinks their customers simply aren't intelligent. They've made bad PR move after bad PR move, the only good one they've made is announcing that the EC DLC will be free. And no Bioware shouldn't die because they can't make good games, we the consumers know a good quality game. We see it; Mass Effect 3 had many moments that made it a good experience, but their attitude towards the customer, the people paying them money, is shameful and quite frankly idiotic.
Whether or not Bioware has changed its attitude towards the customer due to its interactions with EA or if its simply showing its true colors now is irrelevant, their view of the people paying them money has led them to this very epoch, where their fate will ultimately be chosen (ironic isn't it, making games of choice and what not) by the fans they think so lowly of.
Modifié par zenoxis, 15 avril 2012 - 08:22 .
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