You can learn more about the initiative (and get some cool sig banners) here:
http://social.biowar...ndex/11600342/1
Modifié par Shinobu, 25 avril 2012 - 06:08 .
Modifié par Shinobu, 25 avril 2012 - 06:08 .
Someone get's it...Shinobu wrote...
http://www.forbes.co...off-campaign/2/
One way or another, it’s interesting – and I think healthy –
to see this sort of consumer involvement in a product. It may be bitter
gruel for the folks at BioWare and EA, but there’s a sweetness to it if
you look closely enough.
Few companies command such fan loyalty or passion, after all.
Think about it – this whole controversy is unique. Did Bank of
America customers react to debit card fees by mentioning over and over
again how badly they wanted to remain Bank of America customers? Did
they ever describe themselves as fans of the bank?
Of course not.
OMEGAlomaniac wrote...
Is there no forum post for on/off? :/ I hope there will be, such a good Idea.
What BioWare has is something that any bank would kill for: a passionate following – maybe a deeply jaded passionate following, but groupies nonetheless. Game developers are like rock and roll bands in this regard – they can inspire a whole different kind of customer loyalty – and backlash – than any other type of company. It’s a perpetual energy source if you know how to use it. Just look at the success of CD Projekt Red and how they built that success (a topic I’m hoping to cover in depth soon) for an example of how to tap into this fan momentum.
Right now, the potential for cultivating a long-term fan-base out of the wreckage is very real and very poignant.
Modifié par MintyCool, 25 avril 2012 - 06:03 .
Benny8484 wrote...
Signed up on twitter specifically for this movement.