hoorayforicecream wrote... ((snipped to focus on just one point))
The cost comes from paying people to create content. Team sizes roughly double every console development cycle. When I started working in games back in 2002 (PS2 generation), the teams to put out a AAA PS2 game were roughly ~50 people each. My coworkers told me that it took about 25 people to make a AAA PS1 game back in the day. When I worked for the first time on a AAA PS3 title (2006), the team sizes had ballooned to around 100-125 people. Now that we're very late in the console lifespan and about to move on to the next generation, teams are approaching ~200 people.
If you were paying the average developer $50,000 annually to work on your game (design, art, programming, producing, etc.), you need more programmers, designers, artists and producers to make your game now than you did before. With a team of 25, you're looking at $1.25 million per year to keep your guys paid. With a team of 50, you're paying $2.5 million annually. With a team of 100, you're paying $5 million a year. And with a team of 200 (count the number of people in the Witcher 2 or Mass Effect 3's credits), you're paying $10 million annually. This is why the first thing EA or Activision does to appease stockholders when they have a bad quarter is lay people off. It's because they are cutting costs, and the vast majority of their costs (as well as practically any industry's costs) is paying the people who work in it.
Alright, granted that the amount of people (non voice actors) needed to create a proper game, is a very high cost in production. And the game would suffer if corners were cut here.
However, I am still curious as how much it costs a game company to create a 30 second commercial to be aired on television. Regarding how much it costs to air the commercial once it is made, I did a little research and found out that "Commercials during less-watched programs are more affordable, but the cost of those commercials may still run in excess of $100,000 per 30-seconds."
www.gaebler.com/Television-Advertising-Costs.htmIf they run a commercial on national tv 10 times, that is how much it costs to pay 20 people to create the game, based on your numbers. As I said before, I am not sure that type of marketing is what reaches gamers in the first place. Perhaps it boosts the price of shares in the company, by enticing people to buy stocks in the company? I think marketing through methods such as Youtube videos, Facebook and Twitter, would do much more to attract people to the game, then television. And it would cost much less money.
Modifié par Dakota Strider, 26 avril 2012 - 06:07 .