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EA makes profit in FY2012 - ME3 brings $200 million in retail sales


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#101
tishyw

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Over 3 million sold still leaves DA:O as their best selling game with about 5 million sold. Which does beg the question - why do they keep moving further away from this successful RPG model with every new game?
It appears to me that their attempts to capture the COD market (10 millionish) is loosing them sales not gaining them.

#102
Cancer Puppet

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I'm just so sick of all this crap. Interpret that how you will.

#103
mastersweet

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they did miss their revenues though...hence the stock plummet

#104
Gatt9

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Father_Jerusalem wrote...

Izhalezan wrote...



The numbers may go up, but if they go back down at the rate they did here that's bad news.


And if my aunt had a dick, she'd be my uncle. Just because subscriptions went down over one time period doesn't mean they'll continue to drop at that rate. Again, TOR only needs 500k subscriptions to be profitable - this is from the mouths of EA themselves. Right now, even after losing 400k subscriptions and not counting the launch numbers in the 38 new countries it just launched in, it has over double that number. TOR is fine. It's not dying. God I get so annoyed at people who want BioWare to die.


You mean the people who told us Multiplayer wouldn't be required for the best ending,  and told us our decisions will matter,  told us that they only need "500k subscriptions" to be profitable and you believe it? 

Of course,  I am talking to the guy who just tried to spin a loss of a minimum of 25% of the subscriber base as inconsequential.  I stress "Minimum" since people who bought multi-month subscriptions and quit playing aren't yet reflected.

I also have to point out,  for an MMORPG,  losing 25% of your subscriber base in less than 3 months of release is not only a massive disaster,  but it is also historically quite fatal.  The only MMORPG to ever survive that is Eve Online,  every other one failed.  I do not see ToR as the exception,  since it's "Draw" is being a story based MMORPG,  which runs counter to why people play MMORPGs.

Never mind the fact that EA pulled out all of the stops just to keep people from unsubscribing ahead of the report so they didn't show a attrition rate of much greater than 25%.  They were handing out free months like candy just to keep people subbed for the quarterly.

Spin all you like,  but ToR is dead.

As far as the quarterly goes,  it's to be expected.  This report contains residual BF3 sales,  ME3's sales,  and at least 2 months of steady ToR subscriptions.  It's the next couple of quarters that are important,  EA's reputation is likely going to heavily impact sales for the rest of the year,  and judging from the CEO's tone,  they may just alienate their sports fans with their new DLC policies.

It's even more interesting that the CEO doesn't seem to understand the degree to which he's alienating gamers,  nor does he seem to realize the black hole that the mobile space is proving to be. 

I'm still firmly of the opinion that EA is not far from bankruptcy.

#105
davidshooter

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Their numbers are actually not good - and the stock is down as a result.

from The W.S.J. today.
.
Electronic Arts Inc.'s (EA) fiscal fourth-quarter profit more than doubled as sales of its latest "Mass Effect" title boosted the top line, though core revenue weakened and the company again delivered a weak current-quarter outlook. Shares were off 4.5% at $14.45 after hours.

#106
Nanuzsh

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You realize that 200mil is still a pethetic number. This is not counting the cost of production or more importantly the COST of marketing, which is a seperate branch of EA. The marketing of BF3 was over 100mil alone, without production cost.

Knowing EA the marketing of ME3 likely surpassed 50mil.


Compared to Skyrim's 500+mil sales its pethetically low.

Like I said they NEEDED a minimum sales of over 2-3mil sales. They WANTED 5-10+mil sales.


Mass Effect 3 is a hit but in the end only a MINOR hit.

#107
The Anti-Saint

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Nanuzsh wrote...
Compared to Skyrim's 500+mil sales its pethetically low.
Mass Effect 3 is a hit but in the end only a MINOR hit.


Definitely could have been better had they not had their heads up their worm holes.

I digress...I see the EA fluffers and Doomsayers are fighting it out as always...time to leave.

#108
CARL_DF90

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In referance to the OP, this is only a temp. thing for EA at best. The negative press from all the things that has happened lately will come back to haunt them sooner rather than later. They need to fix their image a lil bit before it does. Suggestions I would have includes but is not limited to spending less on outrageous marketing and promotions, use "smarter" marketing and not more expensive marketing, a stronger focus on quality by giving devs a little extra time and flexibility to their projects, and above all else postpone any more attempts at acquisitions of other companies and demonstrate that EA can have growth and sustainability without having to resort to the acquisitions of studios to do that. EA has a broad portfolio reaching back decades (seriously, yes decades) that can keep it going through an increased emphasis on creativity. Whether or not EA will take ANY of this advice is anyone's guess, but with EA's past history and present actions the jaded cynic in me says not to get my hopes up.
I should go. Image IPB

Modifié par CARL_DF90, 08 mai 2012 - 03:31 .


#109
Father_Jerusalem

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Nanuzsh wrote...

You realize that 200mil is still a pethetic number. This is not counting the cost of production or more importantly the COST of marketing, which is a seperate branch of EA. The marketing of BF3 was over 100mil alone, without production cost.

Knowing EA the marketing of ME3 likely surpassed 50mil.


Compared to Skyrim's 500+mil sales its pethetically low.

Like I said they NEEDED a minimum sales of over 2-3mil sales. They WANTED 5-10+mil sales.


Mass Effect 3 is a hit but in the end only a MINOR hit.


If it had hit 10 million sales, would you then claim that it needed to be 20 million sales? 

It's the highest selling of the Mass Effect games. Expecting numbers like you're expecting is ridiculous based on past performances.

#110
Bluko

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Hmm surprised despite all the controversy lately it did that well. Of course with the CE and Prothean DLC I'm sure they brought in more money to compensate for any would be losses. Even if just 500K  buy that stuff it's quite a bit of profit  for them. So I'm guessing the true sales of new copies are probably pretty close to like 3 million. But that number is hardly surprising. Almost all game series grow (one good reason to not crack down on used sales because it helps with this). I had ME3 pegged for like 2.8 Millionish sales namely cause it's pretty much a given the 2 million or so core fanbase were going to buy in the first couple weeks rain or shine. Even if official reviews bashed the game with "5s or 6s" it would still sell. After both ME1 and ME2 there's just no way ME3 could not sell well because it's name alone is selling power.

The only bad thing about this is I really get the impression ME3 was a rush job and maybe had a tighter budget. I mean when you have so much goodwill why would you risk jeopardizing it like this? A little extra time spent on ME3 would have gone a long way. Might have even been able to avoid the issues with the "endings." All I can say is good luck trying to sell the next Mass Effect game. Granted the internet tends to blow things out of proportion but I'd say there's a significant amount of dissatisfaction among most players. Maybe not the boiling rage you see here, but definitely "Wow... okay that was kind of lame." Activity is also rather slow on the boards which is unusual for such a new title. I think a lot of people have just given up on the series now to be honest.


I dunno maybe I'm just being my typical pessimistic self. But dunno it's about impossible for me to entertain any sort of opitimism regarding Mass Effect lately. I was midly disappointed by Arrival, Deception was just mind boggling stupid, and the ME3 managed to screw up things I thought couldn't be screwed up. For me Mass Effect is in a proverbial coma. I check on it to see if it's going to recover. If the EC isn't an actual cure then I'm just going to give up and sell all my games back. I like the series a lot... but even I'm not that crazy devoted. And there's still the nagging issue even if the EC totally takes of the ending ME3 as it still has some problems. ME3 has actually made me appreciate aspects of ME2... though I do not consider that a good thing.

Unfortunately this probably just vindicates their mentality we can all just go fly our kites into a tree.

#111
VolusvsReaper

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Mr. Gogeta34 wrote...

ME3's sales were never in jeapardy, the real question is how their next games will sell...


I am sure someone said the same thing after Dragon Age 2 lmfao.

#112
lillitheris

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Awesome. I don’t want BioWare to go out of business…There’re probably some losses from lost sales and reduced prices, but it’s impossible to know (could be it’d have sold 5 million instead of 3 million units). I only hope that they – and EA – understand they can’t release unfinished games without reprecussions.

#113
CARL_DF90

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@ Bluko

You know, it is funny you mention the, " I think a lot of people have just given up on the series now to be honest", aspect of the situation. I have mentioned this before here on the forums, but I was trying to getting 3 buddies of mine into the ME series right up until the release of ME3. Then the ending fiasco kicked in and other issues came to light and they lost interest. Another friend of mine was so disgusted with the end of the trilogy that he threw away all three ME games afterward. In addition, I know more than a few have simply left the foums after the ME3 debacle. I'm talking "old timers", people who have been part of the community before I signed up. I'd bet one of my paychecks that these cases are not isolated in the least.

Modifié par CARL_DF90, 08 mai 2012 - 04:25 .


#114
Bluko

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CARL_DF90 wrote...

@ Bluko

You know, it is funny you mention the, " I think a lot of people have just given up on the series now to be honest", aspect of the situation. I have mentioned this before here on the forums, but I was trying to getting 3 buddies of mine into the ME series right up until the release of ME3. Then the ending fiasco kicked in and other issues came to light and they lost interest. Another friend of mine was so disgusted with the end of the trilogy that he threw away all three ME games afterward. In addition, I know more than a few have simply left the foums after the ME3 debacle. I'm talking "old timers", people who have been part of the community before I signed up. I'd bet one of my paychecks that these cases are not isolated in the least.


Yeah I've totally given up trying to convince my friends to play the series anymore anyways.  I'm still hesitant about a second playthrough with my Renegade for a number of reasons. Although the current ending just kills any replay value for me. Even after ME2 I still told my friends they should totally try the series (but that they should start with ME1). Biggest problem is most of my friends are PS3 users and the lack of ME1 there is problematic sticking point. It's annoying too cause half of them play Dragon Age but they won't touch Mass Effect because "It looks just like a Halo!" Also most of them don't have good gaming PCs and none of them have an Xbox anymore since the damn things use to RRoD so much.

Now I feel like the fool considering the way ME3 went. I mean I can tell Bioware wanted to make a ME3 a great game, but it's like a half baked cake that's all mushy in the middle. Might look alright on the outside glance, but it really needed more time to bake. That's why I'm trying to be patient about the EC, but it's awfully hard for me to trust them anymore at this point. I certainly can't recommend them.

Modifié par Bluko, 08 mai 2012 - 04:48 .


#115
Cainne Chapel

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Nanuzsh wrote...

You realize that 200mil is still a pethetic number. This is not counting the cost of production or more importantly the COST of marketing, which is a seperate branch of EA. The marketing of BF3 was over 100mil alone, without production cost.

Knowing EA the marketing of ME3 likely surpassed 50mil.


Compared to Skyrim's 500+mil sales its pethetically low.

Like I said they NEEDED a minimum sales of over 2-3mil sales. They WANTED 5-10+mil sales.


Mass Effect 3 is a hit but in the end only a MINOR hit.


Quick question Nanu, given historically that ME has NEVER even touched 5-10 million in sales... how would EA's bean counters at all EXPECT 2.5 to 5x the normal sales of the series?  That just doesnt add up.

Heck so far ME3 is the best selling of all 3 titles, so how is that a MINOR hit compared to the rest of the series?

I mean sure its not COD numbers but come on.... now you're just reaching.  IF ME3 is a minor hit... what where ME1 and ME2? Not even blips on the radar or something?

#116
OlympusMons423

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If the ending had been what it should have been...imagine the sale then.

I'm sure Justin Beber sells more than (insert your favorite high quality band here). Money does matter, but its pretty sad if thats all that matters

#117
Nanuzsh

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@Cainne Chapel

http://www.videogame...new_target.html


Bioware wanted 10million sales in me2.

Me1 sold 2.3 million in its live time.

ME2 sold 2.1 million in its lifetime.

DA:O sold 5 million in its life time. And sold its expansion for 500,000 units after 6mnths.

DA 2 sold 1.8 to 2 mil in its life. Its EXPANSION GOT CANCELED.


Mass Effect 3 sold faster than the other two in the series then sharply dropped. It is still behind Dragon Age Origines.

The thing about expected sales is that it depends on goodwill entirely. Skyrim sold 13 mill because Bethesda made a name for itself with Oblivion,Morrowwind, Fallout 3. Thats three GOTY titles.

Bioware is the same it had similar goodwill and thus sold 1.5mil in a couple of weeks.


Note that Skyrim didnot sell COD level sales of 10million in 2 days. BUT steadily reached the same level sales within the following months. While COD sold massively after the first weeks then sharply dropped sales. NOW COD and Skyrim comfertably sits at the top with 16mil+ and 13mil+ sales respectable.


ME3 could have been there it had all the hype to reach that level but instead it sold the same a the other two Mass effect game. Didnot break any record.


Thats why its a minor hit. As it sold Da2 level sales

#118
CARL_DF90

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All three ME titles sold approximately 10.44 mil copies.

#119
rpgfan321

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Yay?

#120
Shajar

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Lying and false marketing makes profit. Need to "steal" this idea

#121
Guest_PDesign_*

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Maximum profit

Image IPB

#122
Guest_PDesign_*

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Btw, undeserved. 200 millions for such a poor product? Image IPB

Modifié par PDesign, 08 mai 2012 - 11:34 .


#123
Pedrak

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Good, the game was flawed but enjoyable - it didn't deserve to bomb.

Let's hope they learn from their mistakes, though.

#124
Guest_slyguy200_*

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More money for EC then, they better use it.

#125
TheRealJayDee

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VolusvsReaper wrote...

Mr. Gogeta34 wrote...

ME3's sales were never in jeapardy, the real question is how their next games will sell...


I am sure someone said the same thing after Dragon Age 2 lmfao.


As Gogeta said, ME3 was never in danger of not selling well on release. Future games like DA3 might be, I don't know, I can't see into the future. What I do know is that if I end up buying DA3 it won't anytime near release. We'll have to wait and see how other consumers will act.