sH0tgUn jUliA wrote...
It is days like this I wish Twitter didn't exist. Here's the bottom line:
Trying to get a company or corporation to do what you want is like herding cats. They will do what they want.
Now marketing-speak when asking a client base what they "expect" gives the company an idea of what they need to fulfill, because unfulfilled expectations are bad for a company's business. They want the majority of their customers' expectations to be fulfilled if they are serious about this. Hence, using the word "expect" instead of the word "want".
You want a steak for dinner. You go out to dinner. You order your steak and tell the server you would like your rib eye steak cooked medium rare. Now you have expectations about medium rare in your mind: this is pink and a little bloody. That's what you expect. If you receive that, your expectation is fulfilled. If it comes to you with no pink, then your expectation is unfulfilled. The only way to fix this is to get you another steak that meets your expectations.
See how this works in marketing?
The problem with this is that our expectations here were based on a certain set of pre-release statements that made certain promises with the most infamous probably being "no A, B, C endings" which, it turns out, is exactly what we got.
So at what point do we trust them to deliver anything like what we expect especially when they were the ones who helped set those expectations in the first place with their own statements?
This isn't just a "we ordered the steak and didn't get it" this is "we were told we were receiving a medium rare steak and then it came medium well." Heck, it's more like "you were told it would be steak and now you get lobster or maybe just chicken." Now, how do you feel about that?
Modifié par frylock23, 11 mai 2012 - 07:28 .