This is officially the last game I have bought with the EA logo attached to it. (Mass Effect 3) Those corrupt pigs don't deserve my money anymore.
EA's CEO John Riccitiello gloated over the 40% attachment rate to the day-one DLC for Mass Effect 3, "From Ashes"...DLC that was later proven to have been cut from the game and sold back to gamers as premium content.
"The other key thing is selling digital content on the day of launch...When we sold Mass Effect 3 back in March, we saw a 40 percent attach rate that first week to DLC at GameStop in the United States. Not only are you selling a $60 game...you're selling $20 DLC, so the sale becomes $80,"
The common argument has been "Don't like it, don't buy it." However that's far from the truth. A lot of gamers love Mass Effect, Street Fighter etc,. etc,. so when you find out some vital component for expanding the lore or enabling you to play as your favorite fighter is not part of the main game but instead bundled into a $10 or $20 DLC package it essentially means you're at a crossroad to either fork over extra cash for something you do like or simply not experience it at all. Based on Moore's words you can bet your bottom dollar that EA won't be abandoning day-one DLC anytime soon.
Further Reading: http://www.cinemable...edia-41622.html
If Warner Bros. tried to theater-lock the ending to The Dark Knight Rises and then had ushers come in and say "Yeah, um, we're gonna need $6.99 before you can see the last ten minutes of the movie...it's just extra, you don't need to pay for it, it's optional. But um, yeah, we're gonna need that $6.99, otherwise GTFO!" you can bet your bottom dollar and a Better Business Bureau rating that movie critics, journalists and bloggers alike would royally crucify Warner Bros.
Awaiting official response.





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