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EA CEO: “I Think Of Pirates As A Marketplace”


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#1
exorzist

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John Riccitiello, the gaming-savvy head of Electronic Arts, doesn’t want anyone to pirate games. But those who do, he told Kotaku, present a new market that EA needs to make money from.
Read entire article.

#2
enderandrew

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What about the marketplace of paying customers?



Maybe he should realize that DRM doesn't stop pirates. It only makes life difficult for paying customers. EA has to pay to license the DRM technology, and then pay tech support to deal with all the issues that DRM causes. And they have to pay to maintain DRM servers.



Here is a crazy thought.



EA could save money by not paying for DRM. And maybe, just maybe, customers might be thankful and respond by voting with their wallets.

#3
Guest_Ethan009_*

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>_> He does realize DLC is pirateable right?



*facepalm*

#4
Taleroth

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enderandrew wrote...

What about the marketplace of paying customers?

Maybe he should realize that DRM doesn't stop pirates. It only makes life difficult for paying customers. EA has to pay to license the DRM technology, and then pay tech support to deal with all the issues that DRM causes. And they have to pay to maintain DRM servers.

Here is a crazy thought.

EA could save money by not paying for DRM. And maybe, just maybe, customers might be thankful and respond by voting with their wallets.

Fascinating how this is completely and utterly off-topic.

Here's my off-topic spiel.  Why are you linking us to an "entire article" that's just a blurb with a link to the actual entire article?  Why not cut out the middle man entirely?

Modifié par Taleroth, 10 décembre 2009 - 01:03 .


#5
purplesunset

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Fascinating how this is completely and utterly off-topic.


Not "completely and utterly" off-topic.

The gist of the article is that EA's CEO hopes to make money even from people who pirate games like DA via DLC.

Since DLC is such an important part of the DA experience, I would say that this does relate to Dragon Age somewhat.

#6
exorzist

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because the entire article is too long to post here ... and the actual entire article is already linked in OP :)

#7
OneBadAssMother

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Well, making DLC as an anti-piracy measure can at least inconvenience the pirates.



But yes, it seems even DLC is pirateable. IMO, the anti-piracy measure has been overdone. Blood Dragon Armor / Stone Prisoner DLC - these are anti-piracy measures, Warden's keep - which aint included in the shipped copy, it's a money-grab, made even more obvious with an ingame salesman with a big exclamation mark over the head everytime you head back to camp (which you will find urself doing often).



Sometimes I believe "piracy" is simply an excuse for such annoyances. In the end, it's the paying customers that cope it and have to pay more due to piracy.

#8
Taleroth

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purplesunset wrote...

Fascinating how this is completely and utterly off-topic.


Not "completely and utterly" off-topic.

The gist of the article is that EA's CEO hopes to make money even from people who pirate games like DA via DLC.

Since DLC is such an important part of the DA experience, I would say that this does relate to Dragon Age somewhat.

Not the OP, the guy who went into his anti-DRM skreed.

He's not convincing anyone by repeating the same boilerplate to the people who've heard it before.  Especially when it's completely randomly posted.

I'm not helping any, myself, I know.  Not discussing the EA CEO's point.    So I should try.  It's an "interesting" idea.  Interesting being in quotes because I'm certain that it's not remotely new.  Everyone's been trying to get pirates to buy something or pay some money, SOMEHOW.  Let's see what he puts forth to encourage it.

Modifié par Taleroth, 10 décembre 2009 - 01:11 .


#9
Zibon

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Renting and piracy are exactly the same from their point of view, and they are done for the same reason from a consumer point of view. I wish they would stop treating the issue as if every single person would have actually bought their games.

Modifié par Zibon, 10 décembre 2009 - 01:12 .


#10
Guest_Ethan009_*

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Zibon wrote...

Renting and piracy are exactly the same from their point of view, and they are done for the same reason from a consumer point of view. I wish they would stop treating the issue as if every single person would have actually bought their games.


And there's those poor college students that pay for one copy together and alternate using the game.

*sighs* I could understand wanting some anti piracy measures but yeah some companies get riduclous with it. Like the Batman anti piracy? GOLD. That was good. Breaking the game into pieces and forcing people to jump through hoops to get the whole game? No just..No.

#11
Taleroth

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Zibon wrote...

 I wish they would stop treating the issue as if every single person would have actually bought their games.

I wish ya'll would stop treating the issue as if every single person wouldn't have actually bought their games.

Fascinating.  It doesn't work as a binary!

#12
OneBadAssMother

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*sighs* I could understand wanting some anti piracy measures but yeah some companies get riduclous with it. Like the Batman anti piracy? GOLD. That was good. Breaking the game into pieces and forcing people to jump through hoops to get the whole game? No just..No.




Companies are going insane over pirates nowadays. Yet pirates always seem to be on top. Sad reality really, and it's the paying customer coping it the worse heh.

#13
Pennoyer

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Someone who does not pay for the full game will not likely pay for 30 minutes of DLC either.

#14
purplesunset

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Pennoyer wrote...

Someone who does not pay for the full game will not likely pay for 30 minutes of DLC either.


Shhh... such a statement is considered blasphemy round these here parts.:bandit:

#15
Taleroth

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purplesunset wrote...

Pennoyer wrote...

Someone who does not pay for the full game will not likely pay for 30 minutes of DLC either.


Shhh... such a statement is considered blasphemy round these here parts.:bandit:

Obviously, blanket statements and resignation are the way of the future.

Sure, the modern world was built on the principles of hypothesis followed by experimentation, trying things out.  But no, let's give up on that.  A guy on a forum thinks it won't work.  We should stop trying.

#16
TreeStumpinator

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Zibon wrote...

Renting and piracy are exactly the same from their point of view, 


?  Unless the game renting industry is different from the movie renting industry, they do not view them as the same.  In movie rentals, the movie companies get a percentage of each rental fee.  I suspect it would be the same model in the game renting industry.  So when a person rents a game, the publisher/developer make money instantly.  When a person pirates a game, the publisher/developer has to wait for the person to go buy the game legitimately (if ever) or in this case buy some DLC  to make some money.

The second hand industry EA is referring to is the used game business.  The publishers/developers make nothing when Gamestop sells used games.  Gamestop keeps all the profits, which is why Gamestop as a whole has been so profitable in years and why so many retailers (Amazon, Best Buy) are getting into the used games business as well.  Most game companies are fighting that with the Day 1 DLC. 

#17
Pennoyer

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Taleroth wrote...

purplesunset wrote...

Pennoyer wrote...

Someone who does not pay for the full game will not likely pay for 30 minutes of DLC either.


Shhh... such a statement is considered blasphemy round these here parts.:bandit:

Obviously, blanket statements and resignation are the way of the future.

Sure, the modern world was built on the principles of hypothesis followed by experimentation, trying things out.  But no, let's give up on that.  A guy on a forum thinks it won't work.  We should stop trying.


People are already pirating DLC.  Why would they pay for one part of the game when they are not paying for the rest?

#18
purplesunset

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Taleroth wrote...

purplesunset wrote...

Pennoyer wrote...

Someone who does not pay for the full game will not likely pay for 30 minutes of DLC either.


Shhh... such a statement is considered blasphemy round these here parts.:bandit:

Obviously, blanket statements and resignation are the way of the future.

Sure, the modern world was built on the principles of hypothesis followed by experimentation, trying things out.  But no, let's give up on that.  A guy on a forum thinks it won't work.  We should stop trying.


Some hypotheses are doomed from the start though.

In this case, it's like hypothesizing that since men don't buy tampons for their own use, I could make money by offering them tampons with the label "for men" slapped on to the plastic.

( I'm being facetious, but I believe the analogy is correct in  essence)

#19
Taleroth

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Pennoyer wrote...

Taleroth wrote...

purplesunset wrote...

Pennoyer wrote...

Someone who does not pay for the full game will not likely pay for 30 minutes of DLC either.


Shhh... such a statement is considered blasphemy round these here parts.:bandit:

Obviously, blanket statements and resignation are the way of the future.

Sure, the modern world was built on the principles of hypothesis followed by experimentation, trying things out.  But no, let's give up on that.  A guy on a forum thinks it won't work.  We should stop trying.


People are already pirating DLC.  Why would they pay for one part of the game when they are not paying for the rest?

I dunno, why is wind cold?  Moving particles are supposed to generate friction and heat.

Because of various factors that you fail to consider or even think about.  Which is why we test things.

purplesunset wrote...

Some hypotheses are doomed from the start though.

In this case, it's like hypothesizing that since men don't buy tampons for their own use, I could make money by offering them tampons with the label "for men" slapped on to the plastic.

( I'm being facetious, but I believe the analogy is correct in  essence)

Your example is based on a contradiction of function basic in gender.  There is no difference between pirates and paying customers as remotely intrinsic as that.

Modifié par Taleroth, 10 décembre 2009 - 01:47 .


#20
TreeStumpinator

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I think the best way for them to fight piracy is to make the game good. I pirated Dragon Age when it first came out. I enjoyed the game so much that when the Steam sale came about, I bought it.

#21
qetqrqerfasd

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I do think dlcs are a good way encourage custom loyality. CDProjekt showed how it can be done with the witcher. The EA stuff however feels like a rip off so its more likely to support piracy because people feel dissatisfied.

#22
hexaligned

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Well I'm glad he sees them as a positive, this nickle and diming scheme they are implementing is a sure way to create boat loads more pirates, so to speak.

#23
enderandrew

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Taleroth wrote...

purplesunset wrote...

Fascinating how this is completely and utterly off-topic.


Not "completely and utterly" off-topic.

The gist of the article is that EA's CEO hopes to make money even from people who pirate games like DA via DLC.

Since DLC is such an important part of the DA experience, I would say that this does relate to Dragon Age somewhat.

Not the OP, the guy who went into his anti-DRM skreed.

He's not convincing anyone by repeating the same boilerplate to the people who've heard it before.  Especially when it's completely randomly posted.

I'm not helping any, myself, I know.  Not discussing the EA CEO's point.    So I should try.  It's an "interesting" idea.  Interesting being in quotes because I'm certain that it's not remotely new.  Everyone's been trying to get pirates to buy something or pay some money, SOMEHOW.  Let's see what he puts forth to encourage it.


The thread is EA's plans to deal with piracy.

DRM is part of how they currently deal with piracy.

My response was centered on how EA deals with piracy.

Is it off-topic, or is it related? Let us ponder this for a bit.

#24
purplesunset

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Taleroth wrote...
Your example is based on a contradiction of
function basic in gender.  There is no difference between pirates and
paying customers as remotely intrinsic as that.


Really? The appellation "filthy" is usually attached to pirates whenever they are discussed. Ergo pirates are filthy, paying customers are not.  [smilie]../../../images/forum/emoticons/wink.png[/smilie]


Ok, I'll stop. We'll agree to disagree. (cue corny music)

#25
Monstruo696

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I think it's stupid trying to stop piracy.

Keep trying, though. I'm sure by the time you catch these nasty pirates, your paying consumer base will still love you. Or not.

Modifié par Monstruo696, 10 décembre 2009 - 02:26 .