De-lurking to say a-FRICKIN-men!
ME3's problems stem from more than just the crappying ending(s), they stem from the fact that too much preference are given to certain characters(Liara, Garrus, Vega, even frickin Javik!), not nearly enough on others
(Ashley/Kaidan. ME2 characters aside from Mordin) and that they tried to appeal to more those single-minded "point-n-shooters" than they did to those who love a good story with a decent amount of action on the side.
This all started during ME2, I could tell back then that by the way planet exploration and unique dialogue was reduced to almost nothing, that chances are ME3's story/dialogue/interaction would be cut to hell for the sake of "attracting a wider audience"(Why the flipping hell you would try that at the end of the damn series, I have no idea.) AKA; COD, GOW fans.
Seriously, adding all that up and more, BW/EA REALLY dropped the ball.
Could they fix it? Yes.
Will they? No. They're more concerned with stupid MP Maps/Weapons and "Operations", than they are with having what couldve- what SHOULDVE, been one the best RPG series.
So much potential, all gone....