Allan Schumacher wrote...
Bethesda games are still ridiculously successful on console platforms too though, so the modding tools can't be the only reason for their large success.
Skyrim sold 12 million copies. Why?
Their advertising campaign.
Back home from College last Winter I head my younger brother and his friends (They must be 14/15), who usually only ever play Call of Duty or casual games on their iphones, talking about Skyrim. At first I couldn't believe my ears, somehow these people, used to 5 hour single player campaigns in which the only choice is whether to swap weapons with someone you have just killed, were discussing a huge, complex, open-world roleplaying game!
Out of interest I asked them if they'd ever heard of Dragon Age or Mass Effect. A few said they'd heard of Mass Effect, but they didn't know exactly what it was, and no-one had heard of Dragon Age. So I began wondering, what did Skyrim do right?
It must be it's advertising. A dark, brooding figure on a rocky crag, a live action trailer with a dragon, only a few words about an amazing 'cinematic' adventure in a 'huge open world'. Not a gameplay trailer in sight, and to see one you'd have to go to affiliate sites specifically for gaming fans like IGN or Gamespot. Skyrim succeeded because the hype of hardcore gamers caught on to the general public, and the advertising campaign was very vague in showing what the game was about.
Whereas Dragon Age would release a demo, show gameplay footage, hold panels at conventions, there were probably 15 minutes of gameplay videos released before launch for Skyrim. And the hype caught on, infectiously, until people who weren't playing were 'missing out', much like those not going to the most awesome-est *ever* party on campus.
-John