Hmm, one thing I wonder: will the player characters be set with one default voice like Shepard and Hawke or will we be able to choose their default voices again like in DA:I?
I hope we will have a couple options for voices again. That was really cool. Even if they both have the same accent, one being a lighter voice and the other being deeper would also be great.
It can, but it gives less time for hype to spread via word of mouth and other means.
Meanwhile what objective beneficial reasons are there to keep not providing information and waiting for some obscure day?
Based on FO4's success, it worked. Sure, Fall Out already has enough name recognition and we won't ever know how successful FO4 would have been had it followed a different marketing approach, but it's hard not to look at FO4's approach as a success, that it built a lot of hype within a few months.
And it makes sense because people tend to have short attention spans. Hype and excitement can fade fairly easily if too much time passes. Well, not so much fade, but get transferred to the next newly announced game. Especially with the less diehard fans.
Yeah, I don't hold Fallout 4's success being due to the marketing, but more the name. Plus the last Fallout game was New Vegas, which a ton of people loved. Meanwhile the last Mass Effect game was ME3, which has a more...turbulent relationship with people.
But as I said, why some obscure day then? Only Bioware fans know about N7 Day, so those new people won't really see it. Meanwhile everyone knows about E3 or the other big game conventions this summer, and yet Bioware is showing nothing at those.
Right after talking about MEA, Billy and Blar went on to praise Bethesda's Apple-like approach to reveals (short, intense marketing campaign before release). I think they're just adopting this style of marketing (which is a good thing IMO).
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Hm...
Is that a cost saving move?
But as I said, why some obscure day then? Only Bioware fans know about N7 Day, so those new people won't really see it. Meanwhile everyone knows about E3 or the other big game conventions this summer, and yet Bioware is showing nothing at those.
You know who will also hear about N7 day? Every single gaming website. And the date being such a random one, MEA will not have to compete for attention with 500 other games that get announced at E3. The regular gamer will go to their favourite website they usually get news from, and instead of Andromeda being buried under NEW CONSOLES, NEW RESIDENT EVIL, NEW SUPER SHOOTER, etc., the new info on the game will be the biggest thing to happen that week.
And it makes sense because people tend to have short attention spans. Hype and excitement can fade fairly easily if too much time passes. Well, not so much fade, but get transferred to the next newly announced game. Especially with the less diehard fans.
And I think that's exactly what happened with DA:I.
Yeah, I don't hold Fallout 4's success being due to the marketing, but more the name. Plus the last Fallout game was New Vegas, which a ton of people loved. Meanwhile the last Mass Effect game was ME3, which has a more...turbulent relationship with people.
But as I said, why some obscure day then? Only Bioware fans know about N7 Day, so those new people won't really see it. Meanwhile everyone knows about E3 or the other big game conventions this summer, and yet Bioware is showing nothing at those.
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Hm...
Is that a cost saving move?
It's more about quickly ramping up and sustaining hype over a short period, then having the game in your hands before you know it. Basically, the Apple approach. The idea is to put the game/product in the customers' hands when interest is at it's peak. Long marketing campaigns can lead to hype fatigue and potentially a number of other issues.
With a short marketing campaign, you're showing off a game much closer to the final product and not early/marketing builds that may have graphics and gameplay that don't make it to the final release (and you avoid Watchdogging yourself 
). You keep the gaming media engaged/busy - your game has front page material week after week. With long marketing campaigns, interest can wind down, and companies may wind up showing off more of the game than they'd like just to maintain a certain level of interest.
And I imagine there's some cost savings in there as well, depending on how much marketing material you'd normally generate for your games. DAI had a massive(-ly long) ramp up and because of that, there was little new to discover in the game itself.
N7 does seem pretty arbitrary, but then again, isn't E3? While we're speculating (I think we can agree it's hard to quantitatively measure the success of the marketing strategy, since we don't have a control variable), does Bioware really need to release info at major gaming conventions? Does releasing info at the same time as every other developer really help?
That and I believe they said they didn't want to steal away any of Battlefield 1's thunder.
The main reason is because then we would get an actual feel of the game, other than just hearing about it in the vaguest of terminology like Bioware is using. That feel will do a lot to generate hype, and be able to draw those who are on the fence in.
It can, but it gives less time for hype to spread via word of mouth and other means.
Meanwhile what objective beneficial reasons are there to keep not providing information and waiting for some obscure day?
Avoiding hype fatigue. It's a real thing that plenty of people experience. There was plenty of it going around here in the ramp-up to DA:I.
In the current media world you don't need a whole lot of time to hype something, anyway. We're way past people getting their info from monthly magazines.
You know who will also hear about N7 day? Every single gaming website. And the date being such a random one, MEA will not have to compete for attention with 500 other games that get announced at E3. The regular gamer will go to their favourite website they usually get news from, and instead of Andromeda being buried under NEW CONSOLES, NEW RESIDENT EVIL, NEW SUPER SHOOTER, etc., the new info on the game will be the biggest thing to happen that week.
No, it has to compete with much worse than that: actual game releases. This year N7 Day falls just within a week after the release of Call of Duty: Infinite Warfare and the day before the release of Dishonored 2. I wonder what the majority of the gaming media will be focused on.
N7 does seem pretty arbitrary, but then again, isn't E3? While we're speculating (I think we can agree it's hard to quantitatively measure the success of the marketing strategy, since we don't have a control variable), does Bioware really need to release info at major gaming conventions? Does releasing info at the same time as every other developer really help?
Certainly seems to help every other company, hence why they continue to do it.
Avoiding hype fatigue. It's a real thing that plenty of people experience. There was plenty of it going around here in the ramp-up to DA:I.
Hype fatigue is already occurring. Bioware keeps sending tweets about how awesome everything is and yet never show anything. For some that builds hype. For others, the lack of seeing all these awesome things being talked about causes hype fatigue.
No, it has to compete with much worse than that: actual game releases. This year N7 Day falls just within a week after the release of Call of Duty: Infinite Warfare and the day before the release of Dishonored 2. I wonder what the majority of the gaming media will be focused on.
Certainly seems to help every other company, hence why they continue to do it.
On N7 day if there's a media blowout? Mass Effect Andromeda.
Doubt it. People love and/or hate Call of Duty and the premise looks like whether it succeeds or fails there will be a lot of talk about it.
Not saying there won't be MEA coverage, just it will be competing for attention and will probably be secondary.
Appeal to tradition.
Perhaps. Or it happens to still work.
There will most likely be a Trial for EA/Origin Access. (XB1/PC)User 1
Will there be a playable demo or beta of any kind for Mass Effect Andromeda?
User 2
I'm betting we find out on #N7day
Aaryn Flynn @AarynFlynn
There are worse guesses
I see what you did there.Michael Gamble @GambleMike
it's a gamble, really.
Patrick Weekes @PatrickWeekes
Writing music today featured new purchase of Captain America: Civil War soundtrack, and holy gosh is it perfect for me right now.
Patrick Weekes @PatrickWeekes
Am a sucker for strings and tragedy. (Am also the reason Miranda in ME2 mentioned the adagio movement from Nielsen's 5th.)
User 1
Will there be a playable demo or beta of any kind for Mass Effect Andromeda?
User 2
I'm betting we find out on #N7day
Well, I can already think of one. Those who have EA Access can get six hours of access to games a few days before they come out. Dragon Age: Inquisition was one of them, so I wouldn't be surprised if Mass Effect: Andromeda is too.
Composer Henry Jackman confirmed with the Ryder family going through something similar with what happened to Lawson family?!Patrick Weekes @PatrickWeekes
Writing music today featured new purchase of Captain America: Civil War soundtrack, and holy gosh is it perfect for me right now.
Patrick Weekes @PatrickWeekes
Am a sucker for strings and tragedy. (Am also the reason Miranda in ME2 mentioned the adagio movement from Nielsen's 5th.)
Damn why did you have to get so serious?The less they show, the less ammunition people have to build a negative image. This is a good thing Imo but very dull and frustrating. We shouldn't however underestimate those who are still intent on tearing down everything Bio does because they cant get over the ending/death of a fictional character.
Most of us are cool but vocal minorities have proven in the past how effective they can be at building a negative image.
ATM those people have no mud to throw.
Damn why did you have to get so serious?
Lol
Our krogan has a point. I'm not sure if any amount of rynkol can make the forums digestible today. It is full of hair and fluff. To necro one year old threads seems to be the latest troll trend. And mods don't care.
There will most likely be a Trial for EA/Origin Access. (XB1/PC)
And for those, like me, who play on PS4 ?
The demo has to be for everybody, like what Square Enix did for FF15.
If they don't do this, I think it's a huge mistake (and it's very unfair). Why would they move aside a large amount of potential PS4 players ?
Dear BW, hear me please, if there's a demo, do not let us down. Thank you.
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