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[SP2219]

As you say you value customer feedback, and while I admit I am only one customer out of several thousands, I thought you might like to know what I'm doing with the games I bought from you.  I am selling them to a friend.  Namely Mass Effect 1, Mass Effect 2 and Mass Effect 3.

This is after having viewed the Extended Cut DLC on youtube.  Yes.  I thought so little of the DLC regardless of your intentions that I watched it on youtube.  I know many people are doing the same.  In fact, on ign.com, the endings are free to watch - does this not worry you?  This alone should be cause for concern for your company.  Many people could not even be bothered to take the time to download it on Xbox Live, and experience the DLC in game. 

I guess I will be saving my friend the trouble of wasting his money buying your game at retail, only to be disappointed with his overall experience, by selling him my copies at a massive discount.  I'll also be saving time trying to like the Mass Effect franchise, when in fact it is a broken franchise, one where none of its entries actually relate to each other in a meaningful way, one where my time is better spent pursuing other things.  Those things will include time spent with family and friends, work, exercise, playing games I reallly like, watching films, reading books, building on my career etc etc

I'm glad you are still trying to make games and sell them to people but really that isn't good enough.  I like game developers to be passionate about what they are doing, much in the same way I like to see passion in anything creative.  I like games that arguably exceed their price tag in terms of value.  What I have experienced in the past three months, both in your most recent product and your actions as a company, have led me to believe that the passion you once had for making great games is severely lessened, or completely gone.  I hope you can rekindle that passion and convey it to your audience in your future projects, but that is assuming EA allows you to do so, and assuming you still want to.

I'll say thank you for concieving this franchise, but somewhere along the line, you arguably gave up your pursuit of excellence, and your wish to communicate it.  Thus you slowly destroyed your own story.  So much so it no longer makes any sense.  While I wish it were not so, your games have been accumalting dust on my shelf, and that implies I should get rid of them for money that can actually serve a purpose.

In any line of work, you have to deliver.  Particularly in entertainment.  You had an incredible opportunity with the Mass Effect franchise, and though you came close at times, you ultimately blew it.  I know you've made a lot of money recently, but that profit will likely be short term.  In fact you may start to lose money .  As you invest money into future projects, you may be surprised when not enough people buy your product for you to make a valid return on that investment.  What happens after that is purely speculative, but I do worry for your company.  There are no doubt many talented people at Bioware who work very hard and deserve to succeed.  I just feel very sad that due to a number of very poor managerial decisions, they may not succeed, and may find themselves out of work.  Such a thing has happened already to your team working on Star Wars The Old Republic.  You should not have to fire your own staff.  It is not an inevitability whose cause is purely external.  It is an indicator that you are not succeeding.

I hope this feedback is helpful to you.  If you do decide to make another game, please can you focus your time on making that game amazing, rather than wasting that time trying to tell your potential customers that the game in question is going to be amazing, when it might not be.  Lying is a strong word.  Lets just call this a mistake.  Mistakes are fine as long as you rectify them.

Anyway I wish you luck.  Hopefully you will not need it.

[Carlthestrange]

Nice to see someone leaving criticism rather than rage quitting for once.