I keep seeing the idea of alignment come up on these threads, and I can't help but rant

Is "evil" even a character trait? Is "good"? Good riddence to alignment, I have come to dislike the taste of it. Alignment was originally conceived to be an oversimplification to aid in role-playing a character, generally for beginner role-players -- it was meant to be a general guide when there was nothing else to go by, or when a quick and dirty decision had to be made by the DM, and for exploring the general themes of a setting. How it became so synomonous with absolute personality and behavior is still a mystery to me (well, it isn't really much of a mystery, but that would be OT).
My suggestion still stands: forget everything about alignment - it is the worst possible trait to give to a character. A character can be greedy, loving, timid, psychotic, ignorant, stubborn, violent, impatient, methodical, jealous, angry, etc.
These are interesting to play, and make sense. But what the hell does being "evil" even
mean? How could anyone have fun trying to play lawful good, especially in a game world where such conventions haven't been mercilessly forced down our throats? The fact that one can argue ad infinitum on whether saving kittens is good or can be evil llustrates this.
Take the decision to save the world -- why try to pigeonhole this behavior into a so-called alignment? Why try to justify why an "evil" person would do such a thing, when "evil" is such a weak metric to judge behavior by?
How about a merciless character who hungers for power and fame, yet still holds a sense of duty for country and kin? How about a character who gets his kicks off the pure adrenaline rush of battle, and hungers for the biggest battle of them all? How about a violent, hostile character, yet who is scared to death of the world ending, and realizes that she, alone, is perhaps the only one able to end the threat? Maybe these examples would work well in this game, maybe they wouldn't, but I'd think they would make for a lot more interesting (and believable) characters than, say, Type A Evil Wizard.
My only complaint about the Job Board (and related) quests, is that many of them are a little weak on
role-playing motivation, when there is such a time-critical job the character should be doing. Only an insane amount of greed, mixed with bad judgement, could lead a character to run around wasting time saving kittens for 2 gold pieces when they should be doing something much more important.