Aller au contenu

Photo

How do you market DLC to people that disliked the endings?


  • Veuillez vous connecter pour répondre
216 réponses à ce sujet

#1
Memnon

Memnon
  • Members
  • 1 405 messages
As the title says - I'm curious to know what you guys think about the strategy that should be taken here. Let's say you're in charge of marketing for upcoming DLC, and you know that there is a bloc of people out there who hated the endings, and won't buy DLC unless it changes them. I honestly don't know how many people are in that camp, but what would you do?

Do you just write them off as a loss, or try to work in something that does indeed change the endings? Do you think changing the endings is more costly - financially and (I hate to use the term, but) in terms of artistic integrity - or should they just stick with their guns and see how it plays out?

Modifié par Stornskar, 28 juillet 2012 - 06:45 .


#2
Taboo

Taboo
  • Members
  • 20 234 messages
I'd probably still buy DLC with Miranda in it even if I hadn't gotten some semblance of the ending I wanted.

They'll play to emotions if they're smart.

#3
Eain

Eain
  • Members
  • 1 501 messages
You don't. Either people disliked the endings and are fan enough to buy DLC, or they disliked the endings and you've made them lose their interest. No amount of non-ending DLC can change anything about the latter.

#4
D24O

D24O
  • Members
  • 7 579 messages

Taboo-XX wrote...

They'll play to emotions if they're smart.



#5
legion999

legion999
  • Members
  • 5 315 messages
What Eain^^ said.

Modifié par legion999, 28 juillet 2012 - 06:47 .


#6
chidingewe8036

chidingewe8036
  • Members
  • 1 528 messages
The only way they could possibly appeal to everyone is if they give us alot more of content for our ME2 squad that includes Kasumi and Zaeed, simple side mission quests and new random characters are not going to cut it bioware.

#7
His Name was HYR!!

His Name was HYR!!
  • Members
  • 9 145 messages
What legion999^^ said.

#8
ld1449

ld1449
  • Members
  • 2 254 messages
Try to make it sound like it will affect the ending significantly. Then put in a placeholder dialogue line or something. That's probably what they're gonna do with Leviathan seeing as how it does have a dialogue line already in there with the EC DLC.

#9
SpamBot2000

SpamBot2000
  • Members
  • 4 463 messages
No idea, it'll be interesting to see.

#10
fiendishchicken

fiendishchicken
  • Members
  • 3 389 messages
Add a high EMS refuse.

My whole issue with the ending is also technical.

Instead of giving a last second choice that decides your outcome, why not just make an ending that is determined from all the choices, morality, and assets collected throughout the trilogy?

Basically none of those matter as is. Make War Assets similar to how the Normandy upgrades worked for the SM in ME2. That would have been so much better and easier. And have the ability to allocate those assets to separate area's of battle.

#11
mashintao

mashintao
  • Members
  • 97 messages
Quite simple, actually: have the DLC affect the ending in some way.

#12
arial

arial
  • Members
  • 5 811 messages
what HYR 2.0^^ said

#13
sparkyo42

sparkyo42
  • Members
  • 434 messages
I'd say that they'll just right off anybody that's unhappy, given the delay since launch they need to push the SP DLC out soon which means they most likely wouldn't wait for feedback from the EC.

Given their "we're listening" approach I don't think they would care about the people that are still unhappy with the ending.

#14
J0HNL3I

J0HNL3I
  • Members
  • 1 295 messages
More lies?

#15
3DandBeyond

3DandBeyond
  • Members
  • 7 579 messages
The only way to do that would be to do something incredibly epic. But it can't and won't happen. They have divided their community. Those that are happy with the endings BW thinks would see anything worthwhile as giving in to people. It would really open up the divide further. In this community it's like some that liked the endings are really thinking that they win some big prize if Bioware does nothing for those who don't.  Some cheered when people again were upset with the EC.

From Bioware's point of view (they've basically said this) if they do anything to regain the loyalty of those who dislike the EC then they might lose those who like it. I don't think this is true because those who like it are willing to accept almost anything BW does. I don't mean they have lower standards, I think many of them don't think complaining is good and that game companies always make mistakes and that the endings were made better for free and that's awesome. Many of them do have high standards of loyalty, too-an admirable trait. They may have low expectations or just don't care that much about game endings or the EC was really ok for them. We are all wired differently.

For the DLC to be accepted it would have to acknowledge that problems exist-they don't and it won't. And ME DLC is mostly non-talking teammembers and Shepard alone.

Modifié par 3DandBeyond, 28 juillet 2012 - 07:14 .


#16
Applepie_Svk

Applepie_Svk
  • Members
  • 5 469 messages

Stornskar wrote...

As the title says - I'm curious to know what you guys think about the strategy that should be taken here. Let's say you're in charge of marketing for upcoming DLC, and you know that there is a bloc of people out there who hated the endings, and won't buy DLC unless it changes them. I honestly don't know how many people are in that camp, but what would you do?

Do you just write them off as a loss, or try to work in something that does indeed change the endings? Do you think changing the endings is more costly - financially and (I hate to use the term, but) in terms of artistic integrity - or should they just stick with their guns and see how it plays out?


I would like to see to their minds right now, it´s pretty said pyrrhos win - they would stick with that nonsense, do some kind of compromise, lying again or they played it all along and use indoctrination (they mark it as possibile interpretation of endings ).

- if they will stick with nonsense than there will left just fans which were satisfied with ME3

- if they do compromise, than maybe they will get something back or even loose more than they had before

- lies are wrong, they could saw it with their own eyes

- IT, well atleast endings would make a sense and headcannon of each player will finish the job

For me it´s pointless to buy anything for ME3 when I know that endings are worthless piece of ART and anything which cannot change that oblivion is for me useless.

#17
AlanC9

AlanC9
  • Members
  • 35 825 messages

fiendishchicken wrote...

Add a high EMS refuse.


This would make some people happy and makes others mad --3D's exactly right about this , or rather , his first paragraph was right. If the high EMS refuse is the only thing in the DLC they might be able to get away with it, but I'm not at all certain of that.

Modifié par AlanC9, 28 juillet 2012 - 07:20 .


#18
AlanC9

AlanC9
  • Members
  • 35 825 messages
Like I said, first paragraph was good, but this one goes off the rails

3DandBeyond wrote...
From Bioware's point of view (they've basically said this) if they do anything to regain the loyalty of those who dislike the EC then they might lose those who like it. I don't think this is true because those who like it are willing to accept almost anything BW does. I don't mean they have lower standards, I think many of them don't think complaining is good and that game companies always make mistakes and that the endings were made better for free and that's awesome. Many of them do have high standards of loyalty, too-an admirable trait. They may have low expectations or just don't care that much about game endings or the EC was really ok for them. We are all wired differently..


The reason we're divided is that the proposals being made to "fix" the endings are seen as genuinely bad. I could recap the reasoning, but the essential point is that a high EMS refuse -- which seems to be the proposed fix du jour  -- means abolishing the facts of the situation so Shepard and his player don't have to make a tough decision. And some of us like having to make tough decisions in games.

#19
FFHAuthor

FFHAuthor
  • Members
  • 110 messages
Incorporate the word 'Free' into the cost.

Seriously.

Too many people who expected a drastic change to the Extended cut were left wanting, and trying to use things like implying larger changes to the ending have soured people. Right now the ending has soured my interest to the point that I have no incentive to play to the Extended Cut, or to get any DLCs. Even though DLCs might be fun and engaging on their own, viewed in the greater context of the game, it doesn't feel fun, especially if they want me to pay for it.

My actual interest in the game itself needs to be rekindled before I'm willing to pay for it.

#20
clennon8

clennon8
  • Members
  • 2 163 messages

AlanC9 wrote...

Like I said, first paragraph was good, but this one goes off the rails

3DandBeyond wrote...
From Bioware's point of view (they've basically said this) if they do anything to regain the loyalty of those who dislike the EC then they might lose those who like it. I don't think this is true because those who like it are willing to accept almost anything BW does. I don't mean they have lower standards, I think many of them don't think complaining is good and that game companies always make mistakes and that the endings were made better for free and that's awesome. Many of them do have high standards of loyalty, too-an admirable trait. They may have low expectations or just don't care that much about game endings or the EC was really ok for them. We are all wired differently..


The reason we're divided is that the proposals being made to "fix" the endings are seen as genuinely bad. I could recap the reasoning, but the essential point is that a high EMS refuse -- which seems to be the proposed fix du jour  -- means abolishing the facts of the situation so Shepard and his player don't have to make a tough decision. And some of us like having to make tough decisions in games.


Mind you, I think the chance of a high EMS Refuse ending being added is next to nil, but just for the sake of argument...  I don't think it would necessarily make the RGB choices obsolete.  Make the consequences of victory via Refuse high enough, and some people are going to go back to the other endings.  Hell, Synthesists will probably stick with their creepy green ending regardless.

#21
chidingewe8036

chidingewe8036
  • Members
  • 1 528 messages
BIOWARE YOU HAVE FAILED THE FANS WILL FIND ANOTHER WAY.........TAKING CONTROL!!!!!!

#22
Jere85

Jere85
  • Members
  • 1 542 messages
Im not buying anything that wont be about the ending... ill get it though.. (A)

#23
Memnon

Memnon
  • Members
  • 1 405 messages
Right, it seems like they have a few options and hard decisions

1) Modify the endings to appease those that hated them. Possible consequence, alienates/upsets those who enjoyed the endings

2) Aim for some kind of middle ground (like Taboo's idea). Add some more LI related content or include ME2 content and appeal to those connections. Not really middle ground per se, since you either affect the ending or don't, but this is addressing another group of upset customers. Possible consequence, alienate those not as invested with the LIs?

3) Make DLC that expands the story (pre-ending) but does not affect the endings; basically write off those who refuse to buy ending-changing DLC. Possible consequence, self explanatory.

Obviously they're not going to make everyone happy here ...

Modifié par Stornskar, 28 juillet 2012 - 07:55 .


#24
Conniving_Eagle

Conniving_Eagle
  • Members
  • 6 013 messages
Lie about it. Bioware seems good at that.

#25
SpamBot2000

SpamBot2000
  • Members
  • 4 463 messages
"Getting it" without buying it would imply a huge surrender of moral ground when dealing with companies making fraudulent marketing claims. I would strongly recommend not going that way.