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How do you market DLC to people that disliked the endings?


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#101
Conniving_Eagle

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That was just an excerpt from my list. Would you like more?

#102
wizardryforever

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At this point, what with the sheer amount of unreasoning demands among the fanbase, Bioware is best off using their own best judgement.  People that are fickle enough to not buy anything from you ever again over the last five minutes of a 100+ hour trilogy probably shouldn't be catered to anyway.

It only makes sense that they should try to cater to the fans that aren't "fair weather fans," and enjoy pretty much everything they put out.  People that understand that Bioware is only human and makes mistakes like the rest of us, and how involved of a process it is to make a game. 

People that can look at the endings and claim that post-ending DLC would make the slightest bit of sense don't know what they're talking about.  Especially when you consider that Bioware has firmly stated that they won't be doing any more ending DLC, and post-ending DLC could only make sense if they made the "Shepard lives" ending not only clear, but canon.  Not gonna happen.  I honestly wouldn't enjoy post-ending DLC anyway, since everything would be so different it would be almost like an entirely new setting.  That's the kind of thing that they really can't tackle in a DLC.  They'd need a full fledged expansion, or better yet, a sequel.

#103
Detsaot

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Stornskar wrote...

As the title says - I'm curious to know what you guys think about the strategy that should be taken here. Let's say you're in charge of marketing for upcoming DLC, and you know that there is a bloc of people out there who hated the endings, and won't buy DLC unless it changes them. I honestly don't know how many people are in that camp, but what would you do?

Do you just write them off as a loss, or try to work in something that does indeed change the endings? Do you think changing the endings is more costly - financially and (I hate to use the term, but) in terms of artistic integrity - or should they just stick with their guns and see how it plays out?


They should market DLC to the folks who dislike the ending the same way they should market it to the folks that didn't like the rest of the game, which is to say, they shouldn't.  They need to release their upcoming single player DLC, see how it sells, then decide if it will be worth making more or going the DA2 route and scraping future single player DLC.

As someone who doesn't care for much of ME3 (I find it to be mediocre all around), I'm definitely not part of the market for ME3 DLC, and they should not try to aim any of the DLC towards me or people like me.  Likewise, anyone who thought the endings of the game made the rest of the game (or even the previous two games) pointless are not going to buy future single player DLC, unless adds new endings to the game.  Considering the devs have said they won't do that, the folks for whom the endings killed the series are not part of the market for ME3 DLC.  Given the honesty of the dev team, such as being adamant that there would be no new ending in the EC up until the release of the EC (even if the added ending was just a middle finger to those who rejected the original choices), perhaps they will add new endings in future DLC, which may incline some of those folks for whom the original endings killed the series to purchase future DLC (assuming the add endings are not another middle finger towards them).

The most likely course of action is to go the Dragon Age dev team route and release one or two poorly recieved DLCs, scrap any future ones, and then focus on building their next game on all the design concepts that most of their customers disliked, because it makes the game flow better to the developers (meaning it is easier and cheaper than making something their customers will enjoy).  The main difference is that the DA team seem much more willing to be honest about keeping the things people don't like about DA2 that the ME team about, well, pretty much everything.

#104
Detsaot

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Big Mac Heart Attack wrote...

TheRealJayDee wrote...

Well, I have pretty much all the DLC for DA:O and ME1+2, and none of the DA2 ones. I might get DLC for ME3, but it'd need to be reallyreallyreally good, and/or free, and/or improve the endings further.

Making non CE players pay for Javik was already a bad way to start into ME3 DLC...


Javik should have been CE only, it would have prevented all the crying over day 1 DLC.  Then they could have released it a few weeks later when everyone wanted it.  Instead they took what should have been an exclusive CE item, give it to everyone, and all they got was **** on by their "fans".


Javik should have been in the game without DLC, since he added more to the actual plot of the game than most of the rest of the game.  I say that as someone who was foolish enough to buy the CE. 

#105
Taboo

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I'm at least content with the ending I've constructed with what Bioware has given me. I really don't like the endings, but it's tolerable now.

I'll probably buy DLC just to see what's up. I'm interested in the Leviathan DLC for instance.

But I'll be first in line if DLC that has Miranda in it comes out.

#106
CELL55

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 How should they market it? Uhh... SPACE MAGIC? :pinched: That worked so well last time, right? <_<

In all seriousness, they can't. Me and everyone else who won't buy anything unless the ending is fixed... won't buy anything unless the ending is fixed. And seeing as how the devs have repeatedly stated that they won't change the ending anymore, that condition won't be met, and we who hated the ending won't buy anything. It simply can't happen.
It is simply unmarketable, and any attempts to try would just be both transparent and sad.
All that is left is for them to market towards everyone else, and hope that they don't make the news again.

#107
3DandBeyond

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ShepnTali wrote...

They don't have to sweat it too much for now. There's clearly enough people that would buy poo on a platter if they served it up. Bioware can hang on for awhile yet on name only.


Only poo with vegamite on it.  Or peanut butter.

#108
Jvolikas

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 Write it as good DLC in general.  Those who refuse to buy initially (like myself) will check out Youtube to see how content looks and if its good we might buy.  Thats all Bioware can do here.

#109
3DandBeyond

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Big Mac Heart Attack wrote...

TheRealJayDee wrote...

Well, I have pretty much all the DLC for DA:O and ME1+2, and none of the DA2 ones. I might get DLC for ME3, but it'd need to be reallyreallyreally good, and/or free, and/or improve the endings further.

Making non CE players pay for Javik was already a bad way to start into ME3 DLC...


Javik should have been CE only, it would have prevented all the crying over day 1 DLC.  Then they could have released it a few weeks later when everyone wanted it.  Instead they took what should have been an exclusive CE item, give it to everyone, and all they got was **** on by their "fans".


Uh really.  Did you not see anything in the game that would indicate that Javik was more than a totally optional character, hmm.

The poo started flinging from their end first by the way-there's a sticky piece of poo that they can't get off their hands.  Trivial to some, but it's called a promise.  And when you fail to keep it and totally ignore those people that would even buy your poo if you put an ME logo on it, then there's this thing called a lie.  And that's how poo hits the fans-BW flinging it.  I assume you think that people just wanted to hate their previously favorite game because they would rather do that than play the game.

#110
Who Said That

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If you were forced to walk off a cliff, would a quick detour matter? The best way for BioWare to market their new DLC would be to add an ending where Shepard lives in order to fulfill their promises of contrasted endings and make previous decisions matter. If the product remains broken, what good does it do to add attachments? Think BioWare, think!

#111
3DandBeyond

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Who Said That wrote...

If you were forced to walk off a cliff, would a quick detour matter? The best way for BioWare to market their new DLC would be to add an ending where Shepard lives in order to fulfill their promises of contrasted endings and make previous decisions matter. If the product remains broken, what good does it do to add attachments? Think BioWare, think!


I'm pretty sure you might mean at least one paragon type ending since none exist.  It would be nice if all Shepard types had a place at the end, but BW seems to think that not creating a canon ending means any ending for paragons.

#112
jetfire118

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Simple Buy DLC or dont. I doubt not buying will do anything to the whole POST dlc ending cause. Mines well just shut up and buy ME3 DLC or just watch on youtube and let ME3 die.

#113
Wu the Lotus Blossom

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Vuduu wrote...

 I think the answer is to change the ending.  With a more open ended ending, you can create DLC that takes place AFTER the victory over the Reapers.  

For example, with The Hero Ending (
http://social.biowar.../index/13207216 ), Shepard lives, the Reapers are gone, but there is still a lot of work left to do.


That's what I'd like too. It's not like having Shepard live means it was a perfect victory. Recovering after a war like this won't be easy by any means. Plus, Shepard can still die in other endings if some people think that's how his/her story should end, I have no issue with that.

#114
Wu the Lotus Blossom

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Bill Casey wrote...

From the people who had nothing to do with the ending to Mass Effect 3 comes a tale that has nothing to do with Mass Effect 3's ending. A tale sure to ensure your last memory of Mass Effect 3 is not Mass Effect 3's ending...

Garrus says something badass! Javik acts like a douche! EDI trolls people! James breaks something and sticks his foot in his mouth! And a special appearance by Blasto the Hanar Spectre!


I like your signature. It pretty much says it all.

#115
Wu the Lotus Blossom

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wizardryforever wrote...

At this point, what with the sheer amount of unreasoning demands among the fanbase, Bioware is best off using their own best judgement.  People that are fickle enough to not buy anything from you ever again over the last five minutes of a 100+ hour trilogy probably shouldn't be catered to anyway.


The problem is those last five minutes were the most important ones. Maybe that's why people are a little bit upset.

#116
SpamBot2000

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Easy. Make DLC about the Easter Bunny hiring Shepard to kill Santa. This has the advantage of a) Not fitting in the ME universe B) being a total rip-off of something else. Then advertise it as crucial to the "War Effort". And make it so if you buy it, you might get From Ashes instead. Or the Supercar pack for Need For Speed: The Run. Hotcakes, I'm telling you.

Oh wait, you said DISlike... er... 








Lies?

Modifié par SpamBot2000, 29 juillet 2012 - 09:59 .


#117
Zan51

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I loved nearly all of ME3. Loved my romance with Kaidan, my VS, but could have done with a bit more of meeting and chats like the one in the cafe on the Presidium.

I adored attntion to detail with the whole Liara and her Dad exchanges. I enjoyed standing listening to the stories folk told, the older woman who saw the Asari behind the counter as her future daughter in law and her son was missing; the Asari who got attacked by husks at a human house while she was in the showerm the soldier losing half his leg and talking about prosthetics till uit was regrown  - all those stories were awesome! I lapped them up, loved them. Loved being able to throw James on his ass, him and his Lola coments!

I enjoyed the combat too - bit fed up trying to kill the damned reaper on Rannoch so had to tank the difficulty down to Narrative after nearly an hour trying and a sore hand using the keyboard! (PC player)
Loved the variety of missions - like inside the Geth collective killing code! Loved clumping around in the Atlas, and fifing the gun on Palavan's moon and elsewhere.

Didn't like the huge long beginnind cinematic we have to sit through- and only knew Vegas was my jailer because I read it somewhere otherwise I still wouldn't know! Hated Kai Leng - Space Samarais as someone else called him. Really? How original... But he was an irritation, nothing more.

It began to fall apat for me at the phone calls part in London. Really? I can see that happening in Lord of the Rings... Gandalf as he falls into the abyss with the Balrog, pulls out a cell phone/magic speaking orb to talk to everyone.... That's when I started really going oh, oh...

And we won't talk about the end except to say it was NOT the gmae I had been playing up to that point. It was something totally different bolted badly onto the game, trying hard to blend in and failing.

3DandBeyond:
Some of you do and some of us don't want to be forced into it with no logical reason for it.  That is the promise that existed in  the games up until the ending.  The ending is like a totally new game.  If you didn't like a high EMS refuse possible win ending who would be forcing you to buy that DLC and play it?  How would it hurt you?  But you would force me to accept something I abhor in a game series that never was like that and one that I've loved.  Remember, I want to like it again.  I need a way back in order to still like it as you do.  I wouldn't ever presume to say you should be forced into some ridiculous nonsensical happy ending, so why would you determine it's ok for you and BW to force me into what I see as nonsensical and gratuitously abhorrent immoral endings?  I don't mind making tough decisions.  I do mind being called upon to make insane and immoral ones.  That's how I see them.  And I have no way out.  But if BW made a way out for me through DLC, you would not have to buy it.

Again you got it so right for me too. How on earth could adding extra to the ending harm those who say they like it as it is? You do not have to download it, you do not have to play it, yet you would deny it to those of us who feel that artistically, logically, the ending is totally wrong on so many levels. I haven't read every post on the forums obviously, or even every topic,
only those I wanted to read. But more often I have seen those who love
the ending dissing us who don't, not the other way round.

Wu the Lotus Blossom:
Throughout the entire series, I searched the map for every single deposit, I scanned every single planet, I did every single sidequest. That's how much I loved the game and that's how much I wanted victory. I'm one of those people you mentioned who think that a happy(ish) ending should have at least been an option. I'll admit, it made me feel very hopeful seeing Shepard take a breath at the very end, but I do wish at least that ending could have been expanded a little. I don't think that's silly at all, we're just different people and we had different expectations. I'll even admit to being cheesy, it doesn't bother me at all.

Indeed we ARE different.  And I loved the game too - I had waited SO long for it, then through 3 monhths more of unemployment till I finally got a job and had earned enough to buy the Collector's Edition. I REALLY wanted to love it, and I did, up to the end.

Hell, I would accept a battered and invalided Shepard in hospital ending where she can't go back to the military.

Modifié par Zan51, 29 juillet 2012 - 10:33 .


#118
Raizo

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It's a very good question and sadly I have no answers.

I would like however to ask another question, how do you market dlc to someone who hated almost everything about ME3 besides the combat ( someone like me ). How do add to something that you feel is broken right down at it's very core.

#119
Conniving_Eagle

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Shepard dies in Destroy.

#120
Conniving_Eagle

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Raizo wrote...

It's a very good question and sadly I have no answers.

I would like however to ask another question, how do you market dlc to someone who hated almost everything about ME3 besides the combat ( someone like me ). How do add to something that you feel is broken right down at it's very core.


MP?

#121
crimzontearz

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you don't unless it alters the ending

#122
Raizo

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Conniving_Eagle wrote...

Raizo wrote...

It's a very good question and sadly I have no answers.

I would like however to ask another question, how do you market dlc to someone who hated almost everything about ME3 besides the combat ( someone like me ). How do add to something that you feel is broken right down at it's very core.


MP?


I don't do multi player.

#123
clarkusdarkus

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Raizo wrote...

Conniving_Eagle wrote...

Raizo wrote...

It's a very good question and sadly I have no answers.

I would like however to ask another question, how do you market dlc to someone who hated almost everything about ME3 besides the combat ( someone like me ). How do add to something that you feel is broken right down at it's very core.


MP?


I don't do multi player.


What bioware meant when they said to keep ME3 copies forever was for MP unfortunately.......MP was fun to be fair but i havent touched it for ages due to boredom of it and repetitivness.....SP DLC doesnt interest me pre-endings. 

#124
Wolf

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You make it matter to the ending. That's my guess, anyways.

If having, say, a Reaper, on your side actually matters in the long run, people that disliked the ending might be tempted to buy it.

#125
Conniving_Eagle

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clarkusdarkus wrote...

Raizo wrote...

Conniving_Eagle wrote...

Raizo wrote...

It's a very good question and sadly I have no answers.

I would like however to ask another question, how do you market dlc to someone who hated almost everything about ME3 besides the combat ( someone like me ). How do add to something that you feel is broken right down at it's very core.


MP?


I don't do multi player.


What bioware meant when they said to keep ME3 copies forever was for MP unfortunately.......MP was fun to be fair but i havent touched it for ages due to boredom of it and repetitivness.....SP DLC doesnt interest me pre-endings. 


Agreed. I get burned out on the MP very fast.