115 réponses à ce sujet

[TheClonesLegacy]

 Currently an Ant-man Movie is in the works,
Speaking as someone who thinks he's smarter than he actually is, This film will Tank finacially at the Box Office,
Now this isn't because I'm more of a DC fan or anything, But speaking from a Marketing standpoint,
How do you sell a film called "Ant-man" to the everyday movie going audience?
You can't sell a movie about a SuperHero with Shrinking/Growing powers, the same way you could sell a guy with Spider-powers or a Guy with advanced Suits of Power armor or Batman (don't need a vague description Because he's BATMAN).

and that's my thesis on why a Ant-man movie would tank at the box office, you just can't sell the Everyday Person on Ant-man.
If you disagree, Please Tell me why Ant-man won't Tank, Because I actually know next to nothing about the character (again DC fan) so there might be something I'm overlooking.
Just a note: I really hope this didn't come off as Bashing the character, that was not my intent just wanted to share my view on the film, I'll still see it, and hey it might be good, just wanted to give my viewpoint on the matter.

Modifié par TheClonesLegacy, 13 août 2012 - 01:10 .

[Fidget6]

Yeah, I doubt the general public will be lining up to see ant-man.

[Ghost Lightning]

Fidget6 wrote...

Yeah, I doubt the general public will be lining up to see ant-man.

I don't know, if they do it right it could work. They'd have to infuse it with enough humor that it never seems too serious. I mean, noone would take Ant-Man serious like how they take Batman, but in a more comedic scenario, it could be funny and cool to see Ant-Man.

[Kathleen321]

Unless Chris Nolan directs it.. NO

[Ninja Stan]

This very thing came up when my friends and I were discussing future Marvel movies. I didn't see a way they could make Ant-Man sexy and popular. Hank Pym is an interesting character, but Avengers the movie is all about big heroes doing big things against big opponents. Hank Pym's thing was all about making things small, and so is Wasp.

One thing they could do is have both Ant-Man and Wasp on a tiny adventure. The interplay between the couple, and possibly the tension if Hank develops into the Yellowjacket Hank Pym, could make for some good stories. I suggested that once Pym discovers the Pym Particles, that Ant-Man turns into Giant Man or Goliath and goes on a rampage.

And while I don't know how they would make a good Ant-Man film, I disagree that it will tank just because we can't figure out what they will do with it.

[Rickochet101]

If they get Edgar Wright to direct like originally rumored it could be hilarious.

Plus I will go see ANY MARVEL movie that comes out. Especially if it's created by Marvel Studios like all of the recent Avengers franchise. They're just done . . . right.

[Dominus]

But speaking from a Marketing standpoint, How do you sell a film called "Ant-man" to the stupid everyday movie going audience?

That's what I thought when I first heard the name. If it were something more absurd and comedic like the Tick, that might grow more interest - though I'd say that ship has likely sailed. Similar to what stan said, I'm not sure if it's going to full-out tank...but it's going to have a hard time pulling in sales, without a doubt.

[Gotholhorakh]

It would work if they had someone like Will Ferrell or Rainn Wilson playing Ant-man.

Modifié par Gotholhorakh, 12 août 2012 - 12:13 .

[Fast Jimmy]

I had the same reservations about Thor, honestly.

More people know Thor and he has, undeniably, cooler powers than Ant Man. That being said, I still was concerned how they would be able to bring a Norse god super hero into the world of Iron Man and The Hulk. They pulled it off (obviously) and I enjoyed it greatly - mostly because they ditched the godlike nature of the source. Making them hyper-advanced aliens was a risk, but it worked really well.

Any Man is a cool character, and his powers are not a joke (in his large state, he could be a rough match for the Hulk for a few minutes, just like Thor and in his shrunken state, he could be the ultimate espionage character) but he was always hobbled by his name. I would be curious to see if they would follow the comic book character's other names, such as Giant Man or Goliath (much more movie-franchise friendly).

Still, given that the Wasp and Ant-Man were the actual founding member of the Avengers in the comics, it almost seems sacrilege to not try and give them a shot. But it needs to be of superb quality to even get a shot at not being laughed off stage.

[Kaiser Arian XVII]

I doubt it. It won't be even as good as Spiderman. It's title is dumb ...

[RedArmyShogun]

greengoron89 wrote...

I think the thought that will cross moviegoers' minds the most is "Who the hell is Ant-Man?"

And that is why it will bomb.

Antman is the Aquaman of Marvel.

Modifié par Confess-A-Bear, 12 août 2012 - 01:46 .

[Arcadian Legend]

Rickochet101 wrote...

If they get Edgar Wright to direct like originally rumored it could be hilarious.

[RedArmyShogun]

Lol Aquaman maybe, I mean heck his nation has tried a couple of times to take over the surface.

Antman? Whats his MMO? Turning small, climbing in your ear, then growing big? Getting bugs to attack your home? All he does is turn the world into Jersey lulz.

[TJPags]

greengoron89 wrote...

I think the thought that will cross moviegoers' minds the most is "Who the hell is Ant-Man?"

Speaking as the "stupid general movie-going audience", exactly.

I'd never heard of this guy (see the other thread on the topic of the movie) and upon learning about him thanks to wiki and such, I find the entire concept absurd.

I'm not big on Superman, Spiderman, Batman, Thor, Hulk, Iron-Man, etc - but at least I'd HEARD of those guys.  I really thought Ant-Man was a joke.  I kind of still do.

I mean, what's he going to do, shrink and save the world from the evil Termite Queen, who's out to eat all the world's wood??

I just really can't see myself or anyone I know going to a theater to see this, and speaking for myself, I can't really envision even watching it on cable.

[BatmanPWNS]

Hey, I thought Thor was going to bomb and it proved me seriously wrong.They'll probably shove in some other marvel character (Probably Nick Fury) to get a bigger audience.

[Il Divo]

Yeah, I don't have much faith in Antman doing well.

The issues I see happening:

1) The name. Most people aren't going to take the title of Antman seriously. Whether you like Thor or not, the title does inspire thoughts of greatness, deities, and Norse mythology. Ants aren't really regarded with the same reverence.

2) Lack of familiarity. Sure, Batman has some of the same issues (most people wouldn't say bats are very threatening), but at least by reputation, Batman is held in high regard as a hero. Most people don't really know who Antman is.


But who knows, I could be wrong. If I hear good things, I'll go see it.

Modifié par Il Divo, 12 août 2012 - 03:49 .

[Blastback]

Well, we can be sure that they will likely advertise Ant-Man in a diffrent film, probably one of the bigger ones. So that will get some attention. Then, never ever underestimate the power of a good marketing campain. A good trailer can really help sell it.

Watch Earth's Mightiest Heroes for an idea of what they could do with the character's powers. Not only can he shrink himself, he can shrink other people.

[Rockworm503]

TheClonesLegacy wrote...


How do you sell a film called "Ant-man" to the stupid everyday movie going audience?

Well you start by not calling them stupid.

[Blastback]

Rockworm503 wrote...

TheClonesLegacy wrote...


How do you sell a film called "Ant-man" to the stupid everyday movie going audience?

Well you start by not calling them stupid.

Always a good start.

[Ridwan]

Well, how exciting could that film be? A guy who can shrink to the size of an ant, lol! Who'll be the villain, the spider in the living room?

Modifié par M25105, 12 août 2012 - 04:27 .

[Rockworm503]

BatmanPWNS wrote...

Hey, I thought Thor was going to bomb and it proved me seriously wrong.They'll probably shove in some other marvel character (Probably Nick Fury) to get a bigger audience.

I'm still surprised it wasn't about little gray aliens