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Bioware on how to monetise players *article*


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#151
Addai

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Christoffee wrote...


How does Melo know that "gamers are actually happier"? He must avoid the BSN forums. Saying that just shows how ignorant and arrogant they're becoming. And those fans who "want more content", that doesn't mean that they want to be charged on day one for DLC, for something that could've easily been in the game to begin with. They have no choice but to pay for it if they desperately want to play new content. We all know how it works, we're not fools, but to come out and openly discuss their business strategy like that just shows that Bioware will continue to milk this franchise dry. If that's how they're going to treat their fans, they can shove Mass Effect up their arse.

Oh well, Cyberpunk and The Witcher 3 it is then.

/waves goodbye

Brian Fargo (Wasteland 2 developer) tweeted yesterday:  "I get the distinct impression that people don't seem like like day one paid DLC. ;0"

Bioware/ EA might think people are idiots but nobody's fooled.  I used to feel sorry for people like Melo, having to be mouthpiece to EA's philosophy, but Bioware is embracing it with such quixotic gusto that this should be the final thing people need to see that they are little more than Riccitello's pets.

Modifié par Addai67, 14 août 2012 - 03:34 .


#152
Costin_Razvan

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Whatever666343431431654324 wrote...

Costin_Razvan wrote...

CD Projekt is not a private company. I don't know where you got that stupid information from.


Sorry, they did go public last year in a reverse takeover. My stupid information is out of date.

It doesn't change anything, though. I know you kids are upset that you have no money and these games are made by profit-driven companies but you still should be happy with this model. They keep game prices down by offering overpriced optional content so adults with too much money can subsidize your gaming.

Again, this seems like a win-win. I know you're probably too young to rationally consider how the market works and only want what you want righ now but hopefully when you learn more, you'll come to appreciate the approach.


Perhaps it occured to you that most people here that are against the business practices of EA and Bioware are actually adults who work hard for their money and don't like the notion that after they've spent 60 bucks on a game they will have to spend more to have a game that feels complete. That is actually my problem, not the money but that games feel incomplete without DLC and my biggest problem is all the BS pre-order exclusive crap they throw around.

When I buy a game I want to know that what I get is the complete package. It's not a win-win situation because Bioware has not been making quality games lately.

Modifié par Costin_Razvan, 14 août 2012 - 03:51 .


#153
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Fast Jimmy wrote...

J. Reezy wrote...

M25105 wrote...
Day One DLC, like Javik pisses me off though.

It's a freaking Prothean, the race who heavily influenced the world of Mass Effect and we have to pay for it? **** you, plain and simple.

Day one DLC like Javik is a bonus. His presence is pretty unnecessary.


Who do you feel was more unneccessary - James Vega or Jahvik?

Tali isn't neccessary. She could be dead from the suicide mission in ME2, after all. So could Garrus. And since the VS could have been either Ashley or Kaidan, I guess its pretty unneccesary that either of them be in the game either. 

Why not make them all DLC? Why have any companions at all? Make the stupid fans buy them if they want their stories and want support in combat.

I hope now you see how flimsy of an argument that is. Companions that are integrated into the game, which have a large chunk of lore to share that in unavailable anywhere else should NEVER be paid DLC. To do so is ransoming your story for more money.

My argument's not flimsy, you're excessive justification for having Javik in the game sure sounds flimsy though. Javik is unnecessary (for me anyway) because the information he brings to the game is something I don't need to hear to understand what's going on with the story. I don't feel like something is "missing" without him in the game.

#154
Addai

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Whatever666343431431654324 wrote...
It doesn't change anything, though. I know you kids are upset that you have no money and these games are made by profit-driven companies but you still should be happy with this model. They keep game prices down by offering overpriced optional content so adults with too much money can subsidize your gaming.

Again, this seems like a win-win. I know you're probably too young to rationally consider how the market works and only want what you want righ now but hopefully when you learn more, you'll come to appreciate the approach.

Excuse me, just who do you think you are?  It's because I work for my own money that I don't gladly part with it to companies that treat their customer base in cynical fashion.  I do support companies whose production and customer relations values impress me.  If anything Bioware/EA is counting on people with poor impulse control to buy into their microtransaction scheme- they admit this openly.  So who are the "kiddies" who don't understand how the market works again?

#155
Il Divo

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Fast Jimmy wrote...

3D movies are fine. If I wanted some extra skins, or an HD experience with my game, I wouldn't mind shelling out extra money for cosmetic differences.

Never, ever, EVER would you see a book come out that charged extra for an additional character. You would NEVER see a movie come into theaters where one theater is showing a vanilla version of a movie, and a theater right next to it is showing an 'extended' version of the film for extra. 


But this tells me that movies didn't make you pay extra for one particular feature (extra scenes) vs. another (3D).

For the argument to work, we need to offer some reason why a character is somehow a different level of greed than paying for HD or for fries and a drink at McDonald's.

From a formal logic perspective, there's no difference between the two:

X = Some product.
Y= Some accessory.
Z= X + Y = package of the two together

No matter what you sub in here, be it a character, feature, or fries and a shake, you're led to the same point: you pay more to get more.

Second, these characters become bastards of the series. Just ask any Zaeed or Katsumi fan how they feel about how their characters were treated in ME3. Without making them part of the mainstream experience, accounting for their existence is dependent on Bioware creating content for a smaller portion of the market, who likely reflect a tiny fragment of the whole. Bioware has state and shown they do not like making custom content. So these characters, characters which players paid MORE money for, are the MOST likely to be unimportant to the grand scheme of the story.


But along with Grunt, Jack, Jacob, and Samara. ME2 was actually the most easily implemented example of this because the player was recruiting for a suicide mission. Admittedly, neither Zaeed nor Kasumi have a recruitment, but their additions to the squad didn't stand out as far as awkward introductions into the story, since the basic premise was: recruit an army of bad-asses. The criticism of shafting a character hasn't been demonstrated to be dlc-focused, since a significant number of ME2 characters were shafted and even looking at DA2, not every DA:O character was introduced into the story (Ex: Do we ever see Wynne, Oghren, or Morrigan again?) 

Third, this is bad because, unlike plot threads, characters cannot be introduced as easily into the process. Which means you have to design major plot points from the start. Which makes it appear (and which it truly is) cut from the main game for profit. Example: Shale and the Anvil of the Void. The conversation you have with Caridain is, obviously, recorded and integrated into the main story. Meaning Shale was a part of that anticipated story and was cut out and sold. However, Return to Ostagar? Completing this DLC does not circle back into the main plot. Wearing Cailain's armor does not influence the Landsmeet, or make Anora more likely to hate you. It is stand alone content and it is made more authentic because of that, as opposed to shallowly cutting out characters that were originally planned to be in the game. 


Fair point, but there are still a good number of characters who were included in the original who can easily be altered as dlc, with minimal impact into most Bioware games. Just look at a character like Zevran who is sent to kill you. Easily adapted to a dlc format.

No dlc: Zevran automatically dies after combat finishes and player discovers a note on his body explaining Loghain is responsible.

With dlc: the PC gets that original conversation with Zevran and given the option to spare his life and take him along.

Javik is another example of this. So isn't this more an implementation issue than anything else? Creating a seamless experience for the player?

Edit: And just to point out, alot of posts in here would indicate the problem isn't implementation but the need to have the "full experience". Not to say this is your point, but it does draw attention to the idea that it's not just a question of characters vs. single missions.

Regardless, those who say this type of marketing is here to stay and there is nothing we, as consumers, can do about it are mistaken. I have no problem paying more money. I am an advocate for $100 games if they are truly worth their price. Therefore, I don't have any problem going to Kickstarter and dropping $50 and then paying full price for the game when it comes out so it doesn't have to resort to shameless and sleazy tactics. I enjoy being viewed as an appreciated customer, not as an easily manipulated piggy bank for these corporate exec types.


That could potentially work. The question is: are enough people willing to support such a model as to make it profitable?

Modifié par Il Divo, 14 août 2012 - 03:58 .


#156
Fast Jimmy

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^
A book is a book. It is not a mash up of different entertainment products and properties that comprise a story - the story IS the product. If you start slicing and dicing how much of that product you get with the base book, then your credibility as an artist, your skill as a story teller and your status as someone who is respected for their craft is all immediately called into question.

Also, my attempt to show how any character could be marketed as DLC was an indictment of that said system, not an endorsement of it. If DA:O gave you Allistair and Morrigan as your only core companions and required that you purchase any others, than it would have been laughed off the stage.

If they want to charge to continue the experience of the game, I'm fine with that. If they want to charge to enhance the cosmetic or gameplay aspects of the game, I could understand that too. If they want to, however, make you pay for story, story that is a part of the core plotX than this is wrong.

It's not rocket science. It's easy to tell when you are being sheisty versus being honest with charging for your content. There's a reason so many fans outcry it - it looks and feels wrong. You don't need a manual to explain that. When ME3 came out, Brent Knowles, former Ldad Writer for DA, said that he understands the market reasons for Day One DLC, but that if it has to exist, it should never include story-based content. That's a philosophy I can completely get behind.

#157
wafflez

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Bioware sure do like to vilify themselves.

#158
Fast Jimmy

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 Brian Fargo (Wasteland 2 developer) tweeted yesterday:  "I get the distinct impression that people don't seem like like day one paid DLC. ;0"

Bioware/ EA might think people are idiots but nobody's fooled.  I used to feel sorry for people like Melo, having to be mouthpiece to EA's philosophy, but Bioware is embracing it with such quixotic gusto that this should be the final thing people need to see that they are little more than Riccitello's pets.

And that is why Brian Fargo is the man, and why after nearly a decade out from making games, people still believe in his work and will support him. He enjoys games, enjoys being a gamer and realizes people don't want to feel cheated. 

#159
MingWolf

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Costin_Razvan wrote...

Whatever666343431431654324 wrote...

Costin_Razvan wrote...

CD Projekt is not a private company. I don't know where you got that stupid information from.


Sorry, they did go public last year in a reverse takeover. My stupid information is out of date.

It doesn't change anything, though. I know you kids are upset that you have no money and these games are made by profit-driven companies but you still should be happy with this model. They keep game prices down by offering overpriced optional content so adults with too much money can subsidize your gaming.

Again, this seems like a win-win. I know you're probably too young to rationally consider how the market works and only want what you want righ now but hopefully when you learn more, you'll come to appreciate the approach.


Perhaps it occured to you that most people here that are against the business practices of EA and Bioware are actually adults who work hard for their money and don't like the notion that after they've spent 60 bucks on a game they will have to spend more to have a game that feels complete. That is actually my problem, not the money but that games feel incomplete without DLC and my biggest problem is all the BS pre-order exclusive crap they throw around.

When I buy a game I want to know that what I get is the complete package. It's not a win-win situation because Bioware has not been making quality games lately.




Good post.

#160
Il Divo

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Fast Jimmy wrote...

^
A book is a book. It is not a mash up of different entertainment products and properties that comprise a story - the story IS the product. If you start slicing and dicing how much of that product you get with the base book, then your credibility as an artist, your skill as a story teller and your status as someone who is respected for their craft is all immediately called into question. 


Who's defined where the product starts and ends? Again, you're not being clear about your criticism. There are many aspects to a book in creating a unique experience, likewise with a movie, which is a visual art, likewise with a game, and with any product ever invented. The soda McDonald's charged me for affected my enjoyment of the final product.

At the end of the day, why are you concerned with someone's credibility as an artist? You bought a product. Your concern should be "Did I get my money's worth/enjoy the product", not "how many people respect this dude's writing?". The issue is strictly about whether a product is quality, not whether there's additional content available.

Also, my attempt to show how any character could be marketed as DLC was an indictment of that said system, not an endorsement of it. If DA:O gave you Allistair and Morrigan as your only core companions and required that you purchase any others, than it would have been laughed off the stage.


Your indictment of the system was built on the arguments that removing a character in the game would either create a noticeable gap, which it does not have to, or that said character would be made irrelevant in subsequent installments, which Bioware has already demonstrated using just the ME1, ME2, and DA:O casts, no dlc characters needed.

It's not rocket science. It's easy to tell when you are being sheisty versus being honest with charging for your content. There's a reason so many fans outcry it - it looks and feels wrong. You don't need a manual to explain that. When ME3 came out, Brent Knowles, former Ldad Writer for DA, said that he understands the market reasons for Day One DLC, but that if it has to exist, it should never include story-based content. That's a philosophy I can completely get behind.


Clearly it's not so simple if we're able to have an argument about what dlc is considered fair-game. And considering that it is possible to demonstrate dlc characters who don't impact the story (Javik) or characters from previous Bioware games who could easily have been implemented as dlc content (Zevran) with nothing lost, it's obviously possible, no different than a story mission like Bringing Down the Sky.   

Modifié par Il Divo, 14 août 2012 - 04:44 .


#161
Endurium

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Sage advice applies here: vote with your money.

Bioware and other companies are doing these things because the masses make it possible.

#162
Whatever42

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Addai67 wrote...

Whatever666343431431654324 wrote...
It doesn't change anything, though. I know you kids are upset that you have no money and these games are made by profit-driven companies but you still should be happy with this model. They keep game prices down by offering overpriced optional content so adults with too much money can subsidize your gaming.

Again, this seems like a win-win. I know you're probably too young to rationally consider how the market works and only want what you want righ now but hopefully when you learn more, you'll come to appreciate the approach.

Excuse me, just who do you think you are?  It's because I work for my own money that I don't gladly part with it to companies that treat their customer base in cynical fashion.  I do support companies whose production and customer relations values impress me.  If anything Bioware/EA is counting on people with poor impulse control to buy into their microtransaction scheme- they admit this openly.  So who are the "kiddies" who don't understand how the market works again?


I was refering to that one individual as a kid because the name-calling in his post appeared to indicate immaturity.

If you do not support a company because they do not produce products you enjoy then fine. 

If you do not support a company because you do not believe their products are worth the price then fine.

However, they openly talk about their pricing model. There is nothing secret or sinister about it. It is the same pricing model present in many other industries. And many people express their preference in a micro-transaction pricing model.

Recently, I can spend extra money on tickets. For that extra money I not only get a 3D experience but I can get assigned seats in a more comfortable theatre. A cynical ploy? No, its simply offering me an additional experience for an additional price. 

If you don't understand that then your sense of entitlement may be getting in the way. Again, I'm not saying you should pay for a product you don't enjoy. And if you feel significant cognitive dissonance because you cannot enjoy the core product knowing you are not willing to pay for optional content then by all means, refuse to buy any product. However, railing against the company as somehow unethical is unreasonable.

#163
Fast Jimmy

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Il Divo,

A story is NOT a collection of events, characters and narrative styles. It must tell a cohesive series of events with characters that the reader can identify with in some manner and use a consistent narrative style for the reader to comprehend. This isn't a perfect definition of a story, but it is one that works for the same of this argument.

If you just had a character bio, you couldn't sell that to a reader as a story. Similarly, it you had a bunch of scenes that didn't elaborate who was doing what, only what happened, you couldn't sell that as a story either. And if you had a story with characters and events, but your writing style, point of view, grammar usage and themes all clashed, changed or were non-existent, no one would buy that, either.

It's only when all of these items come together that you get a marketable product. You can buy a soft drink and enjoy it on its own. You can buy a burger or a side of fries and eat them alone. You can buy a combo meal, as well. You can't parse out all of the characters in your story and still have a story.

So the matter becomes how much CAN you cut into the story and still have it be a good story? This is trimming the fat off the original game and then selling it as bacon, when it should be part of the same meal. It's making a cake that uses flour, sugar and water, all of the ingredients, but then isn't cooked all the way. For an extra $15, we can put it in the oven the rest of the way and give you a fully completed cake.

It's not a novel approach to the baked goods market, it's dishonest cake making.

#164
Addai

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@ Whatever:  You dismissed the entire pack of complainers as "you kids." Nice try.

I think I mentioned upthread that I do vote with my wallet. I didn't buy ME3. Going back earlier, I didn't buy Fallout 3 DLC because of the GFWL requirement. Fans' complaints about that was part of Bethesda changing their DRM platform to Steamworks. So "railing" does work, and is part of normal consumer behavior. Bioware is not honest in their marketing. They're tone deaf and insulting. Don't think it matters? Look at sales numbers and EA's stock.

Modifié par Addai67, 14 août 2012 - 05:24 .


#165
Fast Jimmy

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Whatever<long number string>,

I don't begrudge the movie industry selling plush seats and 3D (although I feel most movies are poor at making 3D worth a dime). But nowhere, ever, would you be charged to see deleted or hidden scenes in a movie theater. You know why. It's dishonest and elitist and it pisses people the hell off.

So the 3D movie comparison doesn't hold up. People don't complain about weapons pack or mount DLCs. They object to story Day One DLCs.

#166
Joy Divison

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Whatever666343431431654324 wrote...

I was refering to that one individual as a kid because the name-calling in his post appeared to indicate immaturity.


Nope.  You said, "I know you kids"

However, they openly talk about their pricing model. There is nothing secret or sinister about it.


Just because they openly talk about something, does not mean they not being equivocal, disingenuous, or sleezy.  Have you ever listened to a politician on the campaign trail?

Day 1 DLC with content intrinsic to the overall story is not the same level as a superfluous 3D experience for a movie.

If you don't understand that then your sense of entitlement may be getting in the way.


Nice.  Because we are "kids" and doen't have the subtle comprehension of the market as you do, we have issues with having an unreasonable sense of enititlement which blocks out understanding of a perfectly acceptable business model.

Look down your nose much?

#167
termokanden

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For what it's worth, I consider EA's microtransactions very questionable (although short term it's a good business move) and I am staying far away from any further products they sell that include microtransactions of the kind we saw in ME3.

I don't want to be monetised, I want an honest product of a game, with no sad schemes to make players spend more money through ridiculous booster card game mechanics or the likes. If I find such a product I'll glady pay full price for it.

#168
Ninja Stan

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Chris Preistly in another thread has suggested reading this article for more information.

#169
Fast Jimmy

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Oh, Stan... I would refrain from posting articles with Melo comments in them in this thread... it's probably going to fan the flames here.

#170
termokanden

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So there's day 1 DLC because people are willing to buy it? To be quite honest I never cared much about having to spend $10 extra at launch. So I guess I am in part to blame for such schemes. They don't exactly make my blood boil.

However, I do care about the unlimited spending aspect. From the article:

A key tenet of microstransactions is it allows players to spend what they want, when they want to. This is a really powerful force and concept. They’re not capped, unlike one time DLC purchases. If you have five DLCs, even for the most ardent fan, they will only ever be able to give you 50 dollars


That's putting a positive spin on it. My take on this is that it exploits the most ardent fans into paying more than the game is worth and incentivizes schemes like the ME3 multiplayer booster pack system, where if you have bad luck, you will not be able to work towards your goal in any reasonable amount of time. That is, business is not longer just about selling the game, it is now in the very game mechanics, taking precedence over fun.

Modifié par termokanden, 14 août 2012 - 06:10 .


#171
RedArmyShogun

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Oh silly Woo, you just opend a new round of flame fights as this links to IGN.

However I will read it lulz.

On the experimenting, that should really be done in a study group. Not bartering with customers. I'm sure the paying members of Tor will be "thrilled" its going f2p more so as I doubt they'll get any sort of back pay as a "thank you".

On the next part I can understand the whole "dlc the game" as making money. Its true, keeps the game playing. But if you want to go that route for a whole game given the content we have now, why not drop the price to 20 bucks, then use "project 10 dollar" to push the price to 60-80. Rather than 60, then a year or two down the road sell a collector edition with everything on it.

That actully pisses me off when I buy a game, all its DLC, then some johnny come lately buys it all for 1.4th what I did. Thats dishonest and it craps on me the first line customer. Agreed however on the subjectiveness. I like DLC for the games I enjoy, but mainly the bigger expansions. If I have one gripe with Dawnguard its with how long it took to come, and how long the others will take after it.

Overall however while this might be sound...and "well you can spend what you want." I'ld suggest everyone at EA and BW plays "DLC the Game" then say its a fair idea. Its not, but profit and fairness rarely have gone hand in hand. A middle ground has to be found.

As an Edit it smacks of the recent Anti-used games movement, which is silly, you made that sell, got the money, so what if someone buys it used afterwards? Its a copy you got money on, the used buyer wasn't about to buy it new.

Modifié par Confess-A-Bear, 14 août 2012 - 06:14 .


#172
termokanden

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Confess-A-Bear wrote...

As an Edit it smacks of the recent Anti-used games movement, which is silly, you made that sell, got the money, so what if someone buys it used afterwards? Its a copy you got money on, the used buyer wasn't about to buy it new.


That's not the point. If they can make more money, they'll try. In itself that's not sinister. It's just capitalism at work.

However, I do think that the main way to make more money should be to make better products. Somehow that whole way of thinking was lost though. Maybe it was just silly idealism anyway.

#173
Velocithon

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He directly answers questions about why BioWare offers day one DLC at a talk at GDC Europe, showing how despite the displeasure for such an offering, the sales numbers justify the business practice.

And that is what's wrong here. They know people don't like it, but it gets them money so they don't care. Money > happy fans.

“Contrary to what you might hear on the internet,” said Melo, “fans do want more content. They tend to say, ‘I want it now.’

This is just a blatant lie. People DO NOT cry for more DLC the day a game is released. I do not believe this statement at all.

“A key tenet of microstransactions is it allows players to spend what they want, when they want to. This is a really powerful force and concept. They’re not capped, unlike one time DLC purchases. If you have five DLCs, even for the most ardent fan, they will only ever be able to give you 50 dollars, let’s say. With microtransations and consumables and things of that nature, potentially you may get less, but you may have more players able to do that. There’s also a lower barrier to spend, compared to most fixed-priced items.”

Again, this is wrong. Microtransactions do not offer nearly as much game content as a single time DLC does, but is immensely overpriced in terms of content to cost ratio. It would make more sense if these microtransactions cost like 25 cents. I'm sorry, a PSP costing 320 MSP is just insanity. That **** should be 50 cents a pop MAX.

edit: And it's funny, because the top comment in this article is this

NO Microtransactions, NO on disk DLC. NO day one DLC, NO online-pass. We want full games again, with unlockable content and 15+ hours of gameplay like old days.

This comment has 1232 upvotes and a mere 75 downvotes. The evidence is right here. The studios just do not care. Money money money.

Modifié par Velocithon, 14 août 2012 - 06:28 .


#174
termokanden

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The worst part is that a PSP isn't guaranteed to give you anything useful. It's actually a form of gambling.

Of course I do not know if they changed the system since I stopped playing ME3 MP. But back when I did, I mostly got characters I already had in my packs.

Modifié par termokanden, 14 août 2012 - 06:28 .


#175
naughty99

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Modifié par naughty99, 14 août 2012 - 06:30 .