Every time I hear the phrase "Go gold", I imagine Messers Laidlaw, Weekes and Gaider hoisting up a solid gold game disc like an offering to Moloch and speaking in a tongue long dead in order to consecrate the unleashing of their great work upon the unworthy world of frail humankind.
... No? That's just me? Oh, okay then. That's cool, too.
As someone who recently finished a crunch, I can attest that this description is accurate.
However, you omitted some critical elements of the ritual - the holy vestments emblazoned with the product name and logo (referred to by their ancient name, "free t-shirts"), as well as copious amounts of alcohol, to sain the stomachs of the participants.