88390 réponses à ce sujet

[Fast Jimmy]

I'd love to know how the decision making process in marketing a big video game like Dragon Age in a big company like EA works.

Speaking as an employee of a large company that deals a lot with client facing communications? You probably don't. If you saw how "by the seat of the pants" most of these things are done, you'd probably either be cynical as all get out or scared out of your mind.

[Sovano]

Fast Jimmy wrote...

I'd love to know how the decision making process in marketing a big video game like Dragon Age in a big company like EA works.

Speaking as an employee of a large company that deals a lot with client facing communications? You probably don't. If you saw how "by the seat of the pants" most of these things are done, you'd probably either be cynical as all get out or scared out of your mind.

I am dreadfully sorry messere Jimmy but you forgot to tell that if that fails you just lay down on the ground start to cry and rool around

[Fast Jimmy]

That's a favorite past time of mine.

[Sovano]

I KNOW!!!!!!!!!!!!! I figured it out !!!!!! i know a way how we can get the DA:I info right away we just hit the floor roll around for a while crying then we threaten the BIOWARE TEAM if they don't release some info right thins instance we will start to sing!!!!

Modifié par Sovano, 09 avril 2013 - 10:05 .

[Fast Jimmy]

...

If you like piña coladas... and getting caught in the rain...

[BioFan (Official)]

Fast Jimmy wrote...

...

If you like piña coladas... and getting caught in the rain...

[LolaLei]

Oooo:

Jonathan Perry: "You know the levels are looking good when people have to ask if an image is a screenshot. #DA3"

[Nerdage]

Depends how they ask... 

[LolaLei]

Ryan Loe: "I asked a few times, when going through the review folder if a picture was from the game or a sample they were working from."

(In reply to Jonathan Perry's tweet above).

Modifié par LolaLei, 09 avril 2013 - 11:56 .

[Steppenwolf]

The developers stalwart refusal to abide by the "show, don't tell" decree is actually just kind of pissing me off. If the game is looking so good and you're so excited to show us then ****ing show us. Why even keep reiterating the "show, don't tell" decree if you haven't been abiding by it at all?

[Danny Boy 7]

BasilKarlo wrote...

The developers stalwart refusal to abide by the "show, don't tell" decree is actually just kind of pissing me off. If the game is looking so good and you're so excited to show us then ****ing show us. Why even keep reiterating the "show, don't tell" decree if you haven't been abiding by it at all?

They're not exactly "telling" us anything, we're e-stalking them lol. Not that they're not teasing us, but once the marketing actually begins, officially I mean then the "show, don't tell" promise won't have any excuses.

[azarhal]

BasilKarlo wrote...

The developers stalwart refusal to abide by the "show, don't tell" decree is actually just kind of pissing me off. If the game is looking so good and you're so excited to show us then ****ing show us. Why even keep reiterating the "show, don't tell" decree if you haven't been abiding by it at all?

The "show, don't tell" just mean they want everything to be in the game before they show it to us. It's not about the graphic qualities.

[Steppenwolf]

azarhal wrote...

BasilKarlo wrote...

The developers stalwart refusal to abide by the "show, don't tell" decree is actually just kind of pissing me off. If the game is looking so good and you're so excited to show us then ****ing show us. Why even keep reiterating the "show, don't tell" decree if you haven't been abiding by it at all?

The "show, don't tell" just mean they want everything to be in the game before they show it to us. It's not about the graphic qualities.

"Show, don't tell" means show, don't tell. They keep telling us about the game and how awesome it is but they haven't shown us anything.

[LolaLei]

Not gonna lie, I thought we were gonna see a bit of the development process 'n' stuff. I would've found it interesting, anyway.

Modifié par LolaLei, 10 avril 2013 - 02:18 .

[Allan Schumacher]

Brockololly wrote...
You know, I kind of wonder whether your rank and file developers at BioWare even know when the game is scheduled to be unveiled? Or if that sort of stuff is mostly left to marketing people? I'd love to know how the decision making process in marketing a big video game like Dragon Age in a big company like EA works.

We do.  Just can't go into the details at the moment.

[Angrywolves]

Everybody has a weakness. Find out what the developers fear, exploit it, and they'll spill their guts about the game.mwhaaaaaaaaa. Only kidding. Patience is a virtue.

[The Don's Hound]

I'm really looking forward to the next DA and ME games with Frostbite, I've played a lot of Battlefield three and Frostbite on there is absolutely amazing. So I trust that these two games will use the Frostbite engine well.

[GithCheater]

Allan Schumacher wrote...

Brockololly wrote...
You know, I kind of wonder whether your rank and file developers at BioWare even know when the game is scheduled to be unveiled? Or if that sort of stuff is mostly left to marketing people? I'd love to know how the decision making process in marketing a big video game like Dragon Age in a big company like EA works.

We do.  Just can't go into the details at the moment.

That is gonna hurt the doom & gloomers that think Bioware has nothing to show, is getting their butt kicked by Frostbite, and insisting DAI won't be ready until 2015.

[AmRMa]

Maybe they are doing the show don't tell because the minute they start telling people some stuff about the game, some people immediately begin b***ching and predicting doom and they don't want to deal with it until they necessarily have to. Or they could still be changing details in development. Could be both.

Modifié par AmRMa, 10 avril 2013 - 03:56 .

[hahagirl727]

Allan Schumacher wrote...

Brockololly wrote...
You know, I kind of wonder whether your rank and file developers at BioWare even know when the game is scheduled to be unveiled? Or if that sort of stuff is mostly left to marketing people? I'd love to know how the decision making process in marketing a big video game like Dragon Age in a big company like EA works.

We do.  Just can't go into the details at the moment.

Allan you are truly evil by teasing me like this .... YOU'RE TEARING ME APART ALLAN!!!!

[Fast Jimmy]

GithCheater wrote...

Allan Schumacher wrote...

Brockololly wrote...
You know, I kind of wonder whether your rank and file developers at BioWare even know when the game is scheduled to be unveiled? Or if that sort of stuff is mostly left to marketing people? I'd love to know how the decision making process in marketing a big video game like Dragon Age in a big company like EA works.

We do.  Just can't go into the details at the moment.

That is gonna hurt the doom & gloomers that think Bioware has nothing to show, is getting their butt kicked by Frostbite, and insisting DAI won't be ready until 2015.

Knowing when the reveal is and saying that the game will still come out by Holiday 2013 are totally different things, to be fair. 

[RaenImrahl]

Please keep in mind that off-topic images, including memes, are not allowed under the forum rules. This is a great thread-- we don't want to see it derailed by off topic stuff. Thanks! Carry on....

[Insomniak]

BasilKarlo wrote...

The developers stalwart refusal to abide by the "show, don't tell" decree is actually just kind of pissing me off. If the game is looking so good and you're so excited to show us then ****ing show us. Why even keep reiterating the "show, don't tell" decree if you haven't been abiding by it at all?

My theory is that they're overcompensating for previous mistakes. Let's review, shall we?
Here's the CGI trailer for DA2 (in an earlier post, one of the devs considered CGI trailers to be more "tell" than "show"). Notice how epic and awesome it is? And yet, it wasn't exactly representative of actual gameplay to say the least. Not to mention that the disparity between the quality of the trailer vs that of the game itself was just rediculously huge (the game, to me, felt relatively rushed and unpolished). This (in addition to the high bar set by the first game) consequently resulted in the overhyping of the game and the fans' general disappointment . DA2 wasn't awful - it just failed to meet a lot people's expectations.

Now, I'm not saying CGI trailers in and of themselves are a bad marketing ploy. In fact, they can be done really well. Here's an example (Note that Warframe is only in open beta). The trailer is epic and awesome and an almost exact portrayal of how the game is actually played (the only significant difference being that online PUGs are generally not that coordinated).

Point being that the devs are keeping quiet for a good reason. They'll show us something if/when they think it's worth showing. I can get behind that. Until then, they (and everyone else for that matter) will continue to say a lot about nothing.

Modifié par javajedi217, 10 avril 2013 - 05:19 .

[Commander Kurt]

javajedi217 wrote...

BasilKarlo wrote...

The developers stalwart refusal to abide by the "show, don't tell" decree is actually just kind of pissing me off. If the game is looking so good and you're so excited to show us then ****ing show us. Why even keep reiterating the "show, don't tell" decree if you haven't been abiding by it at all?

My theory is that they're overcompensating for previous mistakes. Let's review, shall we?
Here's the CGI trailer for DA2 (in an earlier post, one of the devs considered CGI trailers to be more "tell" than "show"). Notice how epic and awesome it is? And yet, it wasn't exactly representative of actual gameplay to say the least. Not to mention that the disparity between the quality of the trailer vs that of the game itself was just rediculously huge (the game, to me, felt relatively rushed and unpolished). This (in addition to the high bar set by the first game) consequently resulted in the overhyping of the game and the fans' general disappointment . DA2 wasn't awful - it just failed to meet a lot people's expectations.

Now, I'm not saying CGI trailers in and of themselves are a bad marketing ploy. In fact, they can be done really well. Here's an example (Note that Warframe is only in open beta). The trailer is epic and awesome and an almost exact portrayal of how the game is actually played (the only significant difference being that online PUGs are generally not that coordinated).

Point being that the devs are keeping quiet for a good reason. They'll show us something if/when they think it's worth showing. I can get behind that. Until then, they (and everyone else for that matter) will continue to say a lot about nothing.

I'm not sure about these comparisons with the marketing of DA2. I mean, the game had a demo, that's all the "show, don't tell" I need. One CGI trailer and marketing buzz terms wasn't all we got, we knew a fair deal about the game come release day. What hurt DA2 was that it was a great game in all the wrong places.

They say that they're keeping quiet to make a killer first impression, and maybe that's a sound strategy. Thing is, the marketing is never going to be directed at us. The game might be, but the marketing never will. We're educated customers who will either buy the game no matter what or actively search for infomation to base that descision on.

I don't get the "show, don't tell" line. As Basil said, then show us already. I guess it's just something to hold us over until they want to start showing and telling (because, of course they will do both, they already are), much like the teasing. I don't mind it either, as I've stated before I'm more interested in the game than the marketing. We're waiting for the reveal, sure, but we're waiting a lot longer for the actual game and that's what's killing me.

[ElitePinecone]

^ That certainly corresponds to what Mike Laidlaw has been saying a lot at conventions - the approach to DA3 seems to be a direct response to the 'misalignment of expectations' thing that Ray Muzyka said after the second game was released.

The goal, to paraphrase Mike, was that when DA3 is (eventually) released nobody can say they've been misinformed about what the game is, what it involves or how it's played. Given that so much in-production talk from devs is aspirations or vision-stuff (or misleading, inadvertently or otherwise), they're letting the game speak for itself - when it can.

Feb 4: "Our basic approach is to get lots of info about DAIII out before ship, so you can make up your mind."