Blair Brown wrote...
I really liked the Marilyn Manson trailer for DA:O (it's how I found out/reason I bought the game way back when)
Bioware needs to learn that just like a movie trailer that doesn't tell you anything about the movie doesn't sell movie tickets, a marketing campaign that doesn't tell you anything about the actual game won't sell games.
I disagree with this, movie trailers should not be considered a valid comparison for video game trailers. The less description of a movie in a movie trailer the better. Where as game trailers I prefer the opposite. for example the 3 min Bioshock Infinite CGI trailer I was "meh looks cool" the 10 min Bioshock Infinite gameplay trailer I was like "TAKE MY MONEY" same with The Last of Us.
Well, I don't disagree with you on that. But I kind of consider a ten minute video discussing gameplay elements not exactly a "trailer" per se. In-depth videos discussing how a game works are awesome, but I wouldn't consider them marketing in the more traditional sense.
Again, Bethesda does in depth videos about the game mechanics and their development process really well. When Skyrim came out, you could watch two hours worth of videos discussing game physics, NPC behavior, their new radiant quest system, the new leveling system, etc. And their trailers showed clips from their actual game or a live action trailer of the Dragonborn confronting a dragon that is attacking a village, complete with the villagers running away (a scenario that can 100% happen in game).
Contrast that with DA2, which had a few in-depth videos which were developers using some of the now-cliche phrases (hot rod samurai, think like a general - fight lien a Spartan, virginal girl next door or up against the wall do it right here romances, Awesome Button, etc.) and then a CG trailer showing a Mage Hawke going toe to toe with the Arishok, fighting him with staff and spell (when the reality of the Arishok duel was constant kiting and moving around as fast as possible for twenty minutes, avoiding any direct contact in the least).
One is an explanation of your game and demonstrates what can happen in it. The other is a total buzz words campaign and a representation of a scene so far removed from the actual game it borders on ludicrous. The same could be said of the DA:O Sacred Ashes trailer, but at least those showed your companions taking out Darkspawn mooks fairly easily instead of HP bloated bosses.
I don't think any of DA's marketing campaigns to date were effective at selling what the product actually was. Don't get me wrong - they may or may not have resulted in more sales. But I don't think that what was being sold was accurately reflected at all with what was being Marketted. In Origins, I didn't mind, because I loved the final product. With DA2, I felt like it was a litte patronizing, since the way things were hyped were so far off the mark that it was infuriating to me.
Modifié par Fast Jimmy, 04 février 2013 - 08:27 .