Fast Jimmy wrote...
Contrast that with DA2, which had a few in-depth videos which were developers using some of the now-cliche phrases (hot rod samurai, think like a general - fight lien a Spartan, virginal girl next door or up against the wall do it right here romances, Awesome Button, etc.)...
As someone who didn't follow any DA2 marketing, all I have to say is: *facepalm*. That's pretty shameful, and I say that as someone that
really likes DA2.
That said, I think the blowback from such marketing tactics is one reason they have adopted the "show, not tell" approach to DA3, which I am very glad for, even if it means waiting all of this time. And of course the release of the Thedas lore book in April is wonderful timing.
Allan Schumacher wrote...
I have always just considered CGI trailers to be "buzz creators" and are used more for product exposure than for anything else.
They don't have a huge influence on me (at least I don't think they do), but by the same token I don't feel comfortable dismissing their effectiveness as a marketing tool outright. Simply because they don't appeal to me doesn't mean that they aren't effective.
I know they can be expensive, so perhaps I am being naive, but I get the impression that if they aren't seeing the results they want after releasing one, it'd be difficult to justify them.
You have a point there. I could rave all day long about how wonderful I think Blizzard cinematics are, but I never once, even when I saw the first WoW cinematic in 2005, thought the game would actually play that way. To this day they are still producing similar-styled cinematics for their into movies and big ad campaigns (primarily for new expansions), and although the game's polygons have increased dramatically over the years they are nowhere near the same level and I never expect them to be. That doesn't take away the joy of watching them though.
I don't really think that misleading trailers are that big an issue, so much as misleading developer statements, either though video, or apropos of this thread, social media like twitter. Those seem to be more, I guess you could say hurtful, because it seems the people who make those statements are being deceptive. I do want to add though that I can understand the feeling of working on a project, it being
your work, you being
proud of that work, being
excited about what you have made, and statements being reflective of that effusive feeling. Fans build up expectations based on such statements though.
I sometimes wish we could go back to a simpler time where companies would release a game, there was very little fan feedback during a project, and the game was either a success or a failure based on its own merits instead of all of this other garbage we deal with today. If you, as a fan, didn't like it, you either didn't finish playing or told your friends how bad it was, but you didn't go on the internet to whine about it.
Modifié par nightscrawl, 05 février 2013 - 03:57 .
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