Meh. I don't know why I bother. Well, I do know why I bother. It's a gig I really care about.
So, I can only speak from my own experience as a freelance reviewer, of 5 years, paid by a print magazine, but .. (in response to various people in the thread.)
1. I haven't kept an EA game in years. They ask for it back or deactivate it, if it's through Origin.
2. Publishers don't pay me any money.
3. I have no idea what our mag advertises. I read it, but I'm not interested in ads.
4. My editors NEVER pressure me for this score or that score. Ever.
5. Yes, press trips happen. For DA2, it wasn't a review event, it was a hands on preview. Our outlet was invited and I was the third person on the list for going, the other 2 already being in the US on other press trips, but I went. (The other 2 were busy.) There was no compulsion to even write about the event, let alone positively, implied or expilcit, but our magazine group found 6 pages, between them. I was paid for 6 pages, which is *really* not a lot of money given I was away from home for 5 days and I had to organise babysitting for my kids. I spent 36+28 hours on planes and in airports, just because I really was very interested in seeing the game. Sure, press trips happen, but you have to put them in context. More often, they're like a recent SWTOR event, in which I travelled 30 mins on a bus, was offered a beer, which I declined, played for a while, chatted with people I know and then went home to write something the magazine didn't end up commissioning.
6. I reviewed DA2, but it could have been anyone; someone who didn't go on the press trip. That's what happened, in our outlet, for ME3. Two different people.
7. I scored 3 games 9/10 last year, Witcher 2, Bastion and DA2. I could have scored DA2 lower, but I know that a lower score would have dramatically misrepresented how much I enjoyed the game, despite its ugly townies etc, and that the temptation to score it lower was driven by that desire for "hardcore cred". So I didn't. What I did do was try to accurately represent the features of the game, for our audience. That year my scores ranged from 4 to my only ever 10 - for an $8 indie. (The mag doesn't always bother with very low scoring games, due to lack of pages and a desire to prioritise indies.)
If anything, I think the "problem" with gaming press is that we're enthusiastic and we like games. Myself, anyway, wouldn't do it otherwise. (And I have a pretty extensive RPG pedigree, or the mag wouldn't pay me. They don't pay me shooters.) It's fun, but lots of hours/passion etc. I know people who do it full time. It's pretty rare. I'm currently sitting at the airport, going to an Indie games festival, self funded. Maybe I'll get some money back for writing a few pages, maybe not. That's how it is.
As for DA3. Man. I don't want to review it. (I've made a few friends now which would put it into conflict of interest territory, anyway.) But, why would I want to get called the c-word and 50 variants of the word "stupid" (which I did, most recently only a month ago - still) for providing an honest review. Hopefully, when DA3 roles around, I'll be able to pick up 4 pages of Indie games and get paid the same amount of money for a lot less work and abuse via internet.
But, sure, everyone's experience is different. I'm sure every other DA2 reviewer has golden fittings in their bathroom.