Collector's Editions are targeted at the fans who already know about the game itself and are likely to buy it. The collector's box is intended to convince the person who is buying the game to upgrade to the extra goodies in the collector's edition. The regular edition box, however, is (supposed to be) designed to entice someone who doesn't know anything about the game itself. At a glance, it should give the potential customer an idea about what the game is about. It doesn't necessarily need to show the protagonist, but it does have to give the customer an idea about what the game is. This isn't just the story, either. The cover needs to show the basics of gameplay as well.
Here's an example:

This *isn't* the protagonist on the cover, but it still tells you everything you need to know about the game in one image. There are dudes with guns on a tropical island. That's the game.
Here's another great box art:

Everything you need to know about the game in one image. It is about a dude who kills people during the American Revolution.
Consider the difference between ME1 and ME2's box art:

The first shows a space opera, but doesn't tell you much about how the game is played, or what it is the player will be doing. It actually looks a lot like the Star Wars Episode 1 movie poster, and tells about the plot of the game, but it doesn't tell much about the gameplay itself, and that's the problem with it. The second? Everyone has a gun, front and center, and they are all cocked and ready to fire. You know at a glance that the game is about shooting, aliens, and space. It's not as pretty or as well-composed, but it does its job of conveying a snapshot of the game itself better.
It isn't necessary to show the protagonist on the cover, but it is necessary to show, in one snapshot, the essential gist of the game's core. The regular box art needs to convey the one-sentence description of the whole game, and not just the story, because it's targeted at people who simply don't know anything about it.
Modifié par hoorayforicecream, 18 décembre 2012 - 04:40 .