88 réponses à ce sujet

[Fast Jimmy]

Upsettingshorts wrote...

Fast Jimmy wrote...

You say "Have you heard about this new Dragon Age game? You can't even BUY IT unless you have a copy of the previous game. Have you played their games before? Can you buy a copy?" It becomes a status symbol, a measure of your video game expertise. This isn't designed to prevent people who may be interested in DA3 to not buy a copy... its designed to make buying a copy of DA3 the thing only REAL video game fans are able to do.

You jest, but that's not all that different from CDPR's marketing.

What about any of this makes you think I am joking?

[Kidd]

Sylvius the Mad wrote...

Fast Jimmy wrote...

Embrace the madness, John. Embrace the mad genius!

Did you just tell John Epler to hug me?

*stops dead in tracks* Whoah, did not expect this post =D

Upsettingshorts wrote...

You jest, but that's not all that different from CDPR's marketing.

Could you explain this real quick?

[upsettingshorts]

KiddDaBeauty wrote...

Upsettingshorts wrote...

You jest, but that's not all that different from CDPR's marketing.

Could you explain this real quick?

CDPR does a lot of posturing in their marketing to appeal to people who would go out of their way to describe themselves as "hardcore."

As to how much they follow up on it a matter for debate, their fans would say they do more often than not, and their detractors would say they fail more often than not.  But I don't want to sidetrack yet another thread into a memorandum on The Witcher.  

That so many threads do end up sidetracked in such a fashion, proves that on some level CDPR's posturing was effective.

Modifié par Upsettingshorts, 17 décembre 2012 - 07:20 .

[Masha Potato]

I am a real-er vidyagaem fan than you are

[Gazardiel]

I like the current way of rewarding players of the preceding game with a save import that gives personalized tidbits. Also, players can get the Epic achievement in one playthrough with an imported DA:O save, so that's a sufficient nod for me.

If they really wanted to, BW could offer some sort of "legacy" cool item for imported completed saves; that fits the current trend but isn't insulting.

[AlexJK]

Upsettingshorts wrote

That so many threads do end up sidetracked in such a fashion, proves that on some level CDPR's posturing was effective.

I would think that has more to do with TW/TW2 being one of the DA series' closest competitors than any particular marketing approach from CDPR?

[MichaelStuart]

I just don't see it working.

[nightscrawl]

Fast Jimmy wrote...

What about any of this makes you think I am joking?

I think the suggestion is so bizarre, and so beyond the realm of possibility of happening that most people probably will think you're joking.

[Fast Jimmy]

^

That's what they said about Ben Franklin before he knocked himself out by trying to cook a turkey by electrocuting it.

[TEWR]

John Epler wrote...

No.

Stenishok, is that you?

[AlexJK]

Fast Jimmy wrote...

^

That's what they said about Ben Franklin before he knocked himself out by trying to cook a turkey by electrocuting it.

At which point they said... "great idea, Ben"!

Modifié par AlexJK, 17 décembre 2012 - 09:28 .

[Fast Jimmy]

AlexJK wrote...

Fast Jimmy wrote...

^

That's what they said about Ben Franklin before he knocked himself out by trying to cook a turkey by electrocuting it.

At which point they said... "great idea, Ben"!

Hey... which one is eaten on Thanksgiving and which one is on the hundred dollar bill? I'm just saying...

[TheRealJayDee]

Sylvius the Mad wrote...

Fast Jimmy wrote...

Embrace the madness, John. Embrace the mad genius!

Did you just tell John Epler to hug me?

.........................

This alone was worth the thread,,,!

[LPPrince]

John Epler wrote...

No.

/thread

[The Teyrn of Whatever]

I smell the putrid musk of a troll (turns nose in OP's direction).

[rolson00]

Fast Jimmy wrote...

 ...a registered copy of DA:O or DA2 WITH a complete game save. 

Now... you may be thinking... are you crazy? A game series wants to expand their fanbase, they don't want to limit it to their existing fans only. 

But that's the beauty. That's the amazing, paradoxical beauty. 

Because then you are saying people CAN'T do something. Then you are saying 'you aren't part of the cool club, you can't play on the playground, you aren't invited to the fun party.' It's perfect, effective reverse psychology. 

Suddenly, not only are people wanting what you just told them they can't have, they are willing to go and buy your new game, BUT ALSO a copy of your old series. 

Its crazy... CRAZY ENOUGH TO WORK! Crazy like a fox...

thses guys are reading your post to this guy 

Modifié par rolson00, 17 décembre 2012 - 11:40 .

[legbamel]

KiddDaBeauty wrote...
Oooh sweet, I want in on that Dragon Age 3 gig! I'll go right down to my local game store and pick these babies up!

Which one's first? Oh, Dragon Age Origins. It's $10, $15 for this Ultimate edition. Meh, I don't need all the DLC, I wanna play both of these games so I get to DA3! All right, so now I beat DAO, time to move on. DA2, $5! Awesome!

Cool, DA3 has dropped to $40! I got three games and saved $5 bucks in total.

That's pretty close to a best case scenario for this marketing scheme, I'm afraid. Very few will pick it up on day1 along with two other games. Those who enjoyed DAO and/or DA2 will likely pick up DA3 on their own whether this piece of marketing exists or not.

This, plus how are you going to prove to the folks behind the counter at GameStop that you have console saves for one or both games...and why the heck would they care?  If it's busy they'll just do like the people who are supposed to card you: "Yeah, you look okay.  Here y'go."  And even if it's not...have you seen Clerks?

[The Hierophant]

Jimmy i had a feeling that your cheese has slid off of it's ******, but now this thread confirms it.

[Fast Jimmy]

legbamel wrote...

KiddDaBeauty wrote...
Oooh sweet, I want in on that Dragon Age 3 gig! I'll go right down to my local game store and pick these babies up!

Which one's first? Oh, Dragon Age Origins. It's $10, $15 for this Ultimate edition. Meh, I don't need all the DLC, I wanna play both of these games so I get to DA3! All right, so now I beat DAO, time to move on. DA2, $5! Awesome!

Cool, DA3 has dropped to $40! I got three games and saved $5 bucks in total.

That's pretty close to a best case scenario for this marketing scheme, I'm afraid. Very few will pick it up on day1 along with two other games. Those who enjoyed DAO and/or DA2 will likely pick up DA3 on their own whether this piece of marketing exists or not.

This, plus how are you going to prove to the folks behind the counter at GameStop that you have console saves for one or both games...and why the heck would they care?  If it's busy they'll just do like the people who are supposed to card you: "Yeah, you look okay.  Here y'go."  And even if it's not...have you seen Clerks?

What? No. You have to register have a registered game to play it. Not to buy it. 

There would be need to be advertsiing and a warning policy that this is the case in the store, but expecting the retailers to police such a thing is crazy.

I'm insulted. Insulted that you would think I was that crazy.

[Reznik23]

Wow...just wow...

[legbamel]

Fast Jimmy wrote...

Sylvius the Mad wrote...

Fast Jimmy wrote...
...a registered copy of DA:O or DA2 WITH a complete game save.

It worked for Wizardry 2.

Wizardry 2 did this already? Well... phooey. There goes originality points.

Xewaka wrote...
The main problem with this strategy is that even if it raises sales from former games, the sales department doesn't care how well a game does after the first month/couple months. So they wouldn't bother with something that they might perceive as sales hampering for the new product, regardless of revenue from former products.

They only stop looking at those sales because it is often practical to do so.

DA:O had the majority of its sales after its first month. I don't think just because over a million sales happened after the first month, they don't care/don't count that revenue for DA:O copies.Besides, the main pull of this isn't just that you are selling old copies of your game. Chances are they will be so reduced in cost at that point, the revenue would be negligible. The point is that people will hear that DA3 can't be played unless you already have a previous copy, a level of "I was playing DA before it was cool" type of status, and the sales of DA3 would spike because of it. Because... make no mistake... being viewed as cool be the unwashed masses essentially just means you are exclusive.

Similarly, if a huge spike of previously released games in a series (a spike in the hundreds of thousands) happened, a Sales team COULDN'T ignore that. Its millions in unexpected revenue - they would have week long meetings about what to do with it.

xsdob wrote...
Why would I buy a game that wouldn't work unless I went and bought 2 other games? That's making me need to spend 30 dollars plus extra just to play a game.

Nowhere did I say both games would be required. Just one of them. DA:O OR DA2. Not both.

Celene II wrote...
Any company in the world that does that would be just throwing money down a hole. No one is going to read the print that say the game requires X so they buy it there is a huge backlash and then they remove the requirements in an emergency patch.

You don't get it. This wouldn't be a "fine print" situation. They wouldn't try and hide this. In fact, it wouldn't work at all if you did. This isn't a sneak attack on the players who would buy the game, this is waving a flag for the whole world to see. This is making a policy of a disclaimer at GameStop or Amazon or Origin - if you buy this game and DON'T have a previous copy of the first two games, this will not work.

No surprises or gimmicks or anything... it defeats the entire purpose of what I outlined in my OP.

You tell people who don't have a copy of one of the prior two games they can't buy the third. This isn't a tactic for someone who said "Hmmmm. I've heard some things about this Dragon Age series and this third game looks good, let me pick up a copy." That is NOT who we are targeting.

This tactic would be targeting the person who makes emotional instead of logical purchases... which, if you have some experience in marketing psychology, you will realize is a VERY large population. You say "Have you heard about this new Dragon Age game? You can't even BUY IT unless you have a copy of the previous game. Have you played their games before? Can you buy a copy?" It becomes a status symbol, a measure of your video game expertise. This isn't designed to prevent people who may be interested in DA3 to not buy a copy... its designed to make buying a copy of DA3 the thing only REAL video game fans are able to do.

Guess which part made me think you're crazy enough to suggest people have to prove they qualify before they can buy a game. 

[Wolfspawn]

Strange, Fast Jimmy. Normally, you're sane and logical. This is just mad.

Why would you REQUIRE somebody to do such a thing? Encourage, sure. But REQUIRE? That's just ridiculous.

Modifié par bob_20000, 18 décembre 2012 - 03:31 .