Stardusk wrote...
CitizenThom wrote...
Cyonan wrote...
CitizenThom wrote...
Next time you spend an hour or two watching TV... try counting the common themes between commercials, how women are typically portrayed, how men are typically portrayed, how kids are typically portrayed, how older folk are portrayed... tell me if you don't see some themes running pretty constant as to how each of these groups are portrayed in commercials. Which characters in commercials are portrayed in the best light, which ones are not?
The characters portrayed in the best light are expected to be symapthetic to the people that will be purchasing things, right? That would be the point of the ad I imagine. Sure, they could sell some things appealing to a group's sense of inadequacy, but empowerment would seem to be a better way to sell more things given the choice of the two, right?
So who are advertisers kissing up to, and who do they not really care to impress?
I don't need to watch TV to tell you that there will be certain running themes. Advertisers will try to pick out common things among their target market and often play off societal nature.
For example, go on YouTube and look up Japanese commercials. I don't imagine it matters which one all the ones I've seen are a fine enough example. I bet most of the people on these forums would find them really weird, but if things are constant and advertisers are all playing off that, why do we not buy into it? Because it's based on Japanese societal nature.
I need only to look to the past. History shows far too much variance in behaviour based on which society or civilization you pick.
Too many things influence our behaviour from our past experiences to the society we are living in to be able to say "Most men in the world will act like this". We can only say "Most humans will act like this" for certain things.
I'm pretty sure that Japanese commercials and Chinese commercials have themes in common with American and European commercials. It's probably more obvious in American and European commercials, and more tactfully understated in Japanese and Chinese commercials... but still the same themes.
Well, we all know what the largest consumer demographic is worldwide...now don't we.
My generation?
http://elitechoice.o...-luxury-brands/




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