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What's with the media silence?


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#476
Damate

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beank wrote...

and that is fine, but once the collective start to demand things, or starts to claim things as fact we should take a step back and calm down.... EDIT: re-read this and it sounded a little accusational... its not meant to call any one out, but to be an opinion of the forum in general....

The front page would cycle less and the forum would be less ( i cant believe Im about the say this...) toxic....

but back on topic.... would a campaign that started tomorrow make the game sell more than one that started late spring? Early summer? At this point would it be anything more than pretty pictures?


Bolded part: I definitely agree. And yeah, yeah, I know... it's the internet, land of toxicity. But I (admittedly naively) like to think most of us are capable of stepping back and turning our energy towards more productive and, dare I say it, light hearted discussion? 

Part of me would love it if marketing for DA: I started nooooow: Because I'm a fan and I wanna see things and learn things about the game. I also want the game to come out, like, tomorrow. :innocent: While I'm at it: I'd like a pony. (no, seriously, can we have horses in the next game?) But I'm a little confused about people insisting that marketing must begin in the Spring in order for DA: I to sell numerous games come, what.. November? December? (assuming, of course, the game isn't pushed back to 2014 :pinched:) Why would it be a bad thing for a strong marketing push to begin close to the games release? I could be missing something inherent to the mentality of average gamer and, if so, enlighten me.... but I know I, myself, would just forget about something I saw advertised months and months or close to a year before its release UNLESS I was already an avid fan. But if I'm not an avid fan and, instead, just have casual interest, I'm more likely to notice something new when it's close to release: Be it a new book, a new movie, a new game. When commercials and stores devote more of their ad-space to the about-to-be-released or hot-topic-right-now movies/books/games: That's when I'll notice things that I'm not an active follower of but may pique my interest. Does that make sense? 

#477
Fast Jimmy

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^

It does. But the ball starts rolling on all of those things MONTHS before your average consumer hears about them. It's the crescendo of a wave that's been building and building. While you may not hear about a book that you don't know much about, fanatics of the author or the genre know about it for months before hand. When the buzz gets the committed fanbase excited, retailers start getting questions about it and are more willing to participate in promotional events and in-store advertising. With more awareness, commercials and articles are written for people to view. If it is a big enough event, some news sources even pick up on it.

Problem is, you can't go from 0 to 60 in one week. It is a gradual build. Just because most of us only see the apex of it all as average consumers doesn't mean that it all just happens overnight. In order for the product to get enough buzz so that the commercials, advertisements, reviews and articles actually reach the type of fan who isn't on the developer's site every day scouring for news, a machine has to gear up that takes a while to get going.

If that machine gets started too late this year, it can EASILY be overrun with everything going on. There is no way that Bioware's marketing campaign is on the level of Micorsoft's or Sony's. Or even of some of the other big title release games coming out this holiday.

So it's a matter of getting the ball rolling before things become so cluttered, your consumer base losses focus.

Modifié par Fast Jimmy, 02 mars 2013 - 12:02 .


#478
Steppenwolf

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beank wrote...

AC4? i thought that was a joke....

I agree with the media tornado, but why not just put out (so to speak) at PAX or E3? Tack onto the hype from the PS4 and NXBOX....


How would Dragon Age 3 latch onto the hype of the consoles? The consoles are the news. After Sony's event almost no one was talking about 'Knack' or 'Infamous.' And E3 is going to be all about the consoles and the flood of next-gen games that come with them. Dragon Age would get lost in the crowd, especially if the rumors of cross-plaform releases on 360/NextBox/PS3/PS4 are true.

I'm not demanding that they reveal the game now because I'm impatient. I'm concerned that their apparent strategy of waiting until sometime after what would seem like an ideal window in March will harm the game's chances of success. It just makes no sense to me, especially since David Gaider just said that the delay is their choice. I don't see how a trailer showing off the setting/s and graphics would in any way force them into damage control mode as Gaider claims. The game hasn't even been unveiled yet, so a teaser trailer some time this month and more later hardly seems like too little too soon.

#479
Damate

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^ Ok, I can see your reasoning there. I think I just think that starting all of that in, say, June (techincally still "Spring" until the 21st of the month, though most of us in the Northern Hemisphere consider it Summer) is still enough time to "get the wave started" for a Holiday release.... BUT, I don't really know jack all about a lot of other games being released this year and I'm not a console gamer, so, admittedly, I cannot speak to concerns about an over abundance of high-revenue releases that may eclipse DA.

Well, while my inner fan-girl wants more now, now, now (or sooner rather than later) I'll just have to trust Bioware's approach on this works well, that the game is still coming out at the end of this year... and in the meantime jones for the Thedas book and comics to hold me over. ^^

Edit: The first paragraph is in response to Fast Jimmy, derp. 

Modifié par shygravel, 01 mars 2013 - 08:17 .


#480
beank

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from what i gather about the marketing situations that is brewing, DA3 is screwed no mater when they start....

#481
addiction21

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BasilKarlo wrote...


I'm not demanding that they reveal the game now because I'm impatient. I'm concerned that their apparent strategy of waiting until sometime after what would seem like an ideal window in March will harm the game's chances of success. It just makes no sense to me, especially since David Gaider just said that the delay is their choice. I don't see how a trailer showing off the setting/s and graphics would in any way force them into damage control mode as Gaider claims. The game hasn't even been unveiled yet, so a teaser trailer some time this month and more later hardly seems like too little too soon.


Its not even spring. Say it with me. IT. IS. NOT. SPRING. You know that vague time period BioWare said would be the earliest point of information.
And what do you know about what is the "ideal window in March" it is March first TODAY and no where has a dev said there will be no information coming out at all. Show any evidence at all that supports your claim that if they would wait till after March it would hurt them game. Anything at all?

 And what delay? We have yet to even reach the earliest timeframe that BIoWare themselves put forth.

#482
CaptainBlackGold

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Not being a marketing professional, I have no opinion worth stating about their current strategy and whether it will be effective or not.

However, the "silence" does cause me a little concern; DA is moving to a new engine, and from what we suspect a new art design (at least I hope so because DA2 left me "meh."). We also presume that they are tinkering with game mechanics as well.

What if they are not showing anything because as hard as they have been working on the game, it just isn't coming together yet?

I really want DA:I to blow my socks off with its incredible awesomeness - and we all know that given time and assets, Bioware can and has delivered amazing stories. But what if there are problems in production that are preventing their vision from being realized?

If so, that might explain why even the announcement of the game was almost accidental and why there has been almost no information.

Or even worse, maybe they have changed so much of the game design, that old fans would turn even more rabid than we already are?

Just a thought...

#483
Steppenwolf

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shygravel wrote...

^ Ok, I can see your reasoning there. I think I just think that starting all of that in, say, June (techincally still "Spring" until the 21st of the month, though most of us in the Northern Hemisphere consider it Summer) is still enough time to "get the wave started" for a Holiday release.... BUT, I don't really know jack all about a lot of other games being released this year and I'm not a console gamer, so, admittedly, I cannot speak to concerns about an over abundance of high-revenue releases that may eclipse DA.


June is going to be dominated by E3, and usually most of the month before E3 is full of reveals and news as well.

addiction21 wrote...

BasilKarlo wrote...


I'm
not demanding that they reveal the game now because I'm impatient. I'm
concerned that their apparent strategy of waiting until sometime after
what would seem like an ideal window in March will harm the game's
chances of success. It just makes no sense to me, especially since David
Gaider just said that the delay is their choice. I don't see how a
trailer showing off the setting/s and graphics would in any way force
them into damage control mode as Gaider claims. The game hasn't even
been unveiled yet, so a teaser trailer some time this month and more
later hardly seems like too little too soon.


Its not
even spring. Say it with me. IT. IS. NOT. SPRING. You know that vague
time period BioWare said would be the earliest point of information.
And
what do you know about what is the "ideal window in March" it is March
first TODAY and no where has a dev said there will be no information
coming out at all. Show any evidence at all that supports your claim
that if they would wait till after March it would hurt them game.
Anything at all?

 And what delay? We have yet to even reach the earliest timeframe that BIoWare themselves put forth.


Good God, would you people pay attention? Bioware has confirmed that PAX East is too early to show Inquisition and PAX is at the end of March. And I listed very reasonable concerns about why announcing later in Spring or early Summer poses the risk of failing to grab as wide as audience as possible. After March it seems July or even August would be the only time to unveil the game without bigger news dominating the gaming media.

#484
Wulfram

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If there was fandom enraging news to come, then it would make more sense to bring it out early so that the rage is old news by release.

Unless it was the sort of news you can hide until after the pre-orders have shipped, but in that case there's no reason to hold off on showing off some screenshots.

#485
David Gaider

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BasilKarlo wrote...
Then you, Laidlaw and Darrah should get on the same page. They've said several times that the game will be revealed when it's ready.


When it's at the stage we feel it's ready to show, then we'll be ready to show it.

You (or some people here, at any rate) seem to be taking us saying we're not ready to show it as in the game is at some early stage where we can't possibly get it ready by our planned release... whenever that is. Honestly, I'd just suggest you let us worry about that. When we reveal, there will be plenty of information.

Since when is the point of trailers quashing speculation?


Teaser trailers just get people excited. I'd say our fanbase is at a point where they'd like to see something solid. I wouldn't say that everyone doesn't trust us, but possibly enough that it will take something concrete to alleviate the inevitable doomsayers who would run amuck saying how we couldn't possibly deliver on anything at all. At the very least, it might be nice to offer the more reasonable folks out there something with which to counter that.

Or that is, at any rate, my presumption. My knowledge of marketing plans is limited, if better than a fan's.

David Gaider wrote...
Where did I suggest that you're not doing anything? Please don't put words in my mouth.


Some people on this thread have clearly said that. If you're not one of them, then what is the concern? That we won't be able to sell enough copies? That our advertising can't gain the attention of enough people? That's incredibly gracious of you, but if you're already paying attention I doubt you'll miss the news once it comes out.

Modifié par David Gaider, 01 mars 2013 - 11:07 .


#486
DragonMage95

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beank wrote...

AC4? i thought that was a joke....

I agree with the media tornado, but why not just put out (so to speak) at PAX or E3? Tack onto the hype from the PS4 and NXBOX....

Nope, it's not a joke, it's true. 

#487
DragonMage95

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beank wrote...

from what i gather about the marketing situations that is brewing, DA3 is screwed no mater when they start....

Where did you get the info that you gathered about the marketing situation that is "brewing"? Hopefully not on this thread or anywhere else on BSN. Also, saying DA3 is screwed no matter when they start is a very far fetched thing to say in my opinion.I seriously doubt DA3 is screwed, people are just speculating, we have no way of knowing if DA3 is "screwed" or not.

#488
addiction21

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BasilKarlo wrote...

Good God, would you people pay attention? Bioware has confirmed that PAX East is too early to show Inquisition and PAX is at the end of March.


So what? "earliest spring" that is what was said. Not the start of spring, not at PAX. No set date what so ever. So there has been no delay.

BasilKarlo wrote...

 And I listed very reasonable concerns about why announcing later in Spring or early Summer poses the risk of failing to grab as wide as audience as possible.


You have not provided any actual evidence so no they are not reasonable. You are just plucking them out of thin air. If you are worried because you did not like the last few BIoWare games that is fine. Trying to make it out as if there is some conspiracy to hide the game because its not ready. Twisting words and context of developer statements to support it and crying wolf is not.

Also you have not proved anything to support that a late Spring or Summer poses risk. You saying something does not make it reality.

BasilKarlo wrote...

 After March it seems July or even August would be the only time to unveil the game without bigger news dominating the gaming media.


And whats the big new for April and May? Also doing the big reveal at E3 is common practice. BioWare does not have to "dominate" the news because regardless of what is the big new at that time this will still get carried around, interviews, and stories all over the gaming news.

#489
Guest_krul2k_*

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so the ppl from the dragon age team that are going to this thing called pax are they just going to answer ppls questions on origins an da2? an answer nothing about da3?

got this crazy image in my head of them sitting there answering questions with "not ready to reveal that" "cant answer that either" "sorry cant comment" then why in 7 hells go lol

Modifié par krul2k, 01 mars 2013 - 11:57 .


#490
Fast Jimmy

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krul2k wrote...

so the ppl from the dragon age team that are going to this thing called pax are they just going to answer ppls questions on origins an da2? an answer nothing about da3?

got this crazy image in my head of them sitting there answering questions with "not ready to reveal that" "cant answer that either" "sorry cant comment" then why in 7 hells go lol


This seems to be $20 million dollar question. 

Bioware went to PAX (Penny Arcade eXpo, for the record) East (the one they have in Boston, as opposed to LA) last year and, more or less, announced DA3. The kept referring to it as "The Next Big Thing" and "The Next Content Coming for the DA series" (which, at that point, the DA2 Expansion had already been cancelled, so everyone knew they were talking about DA3). This is where they debuted the companion armor system they have talked about, as well as pretty much spelled out the game will be in Orlais (someplace more French). They also talked about reused environments, wave combat, lack of control/agency in the story... most of the more common complaints about DA2 and how they were working it into "The Next Big Thing."

Part of me almost suspects they will actually reveal DA3 info at PAX East again this year (slated for March 22-24), despite the fact that they are saying they aren't. After all, they didn't say anything before last year's PAX East about discussing their next game yet they did.

But if not, then I think they are missing a prime time to reveal a game, at an expo that is well attended and covered which has little to no reveals that we know of, before the Microsoft Durango (still the worst code name, EVER) reveal in April and the E3 hype that will follow all the way into June. If people think they are waiting until after the XBox reveal before pushing due to EA/Microsoft promises, I could see this being the case, but if so that could be tight, again for all the reasons that I have stated over the last couple pages.

And, again, just like I have iterated in countless other posts I have done in this thread, I am NOT predicting these terrible things WILL happen just because they reveal in April, May, June or beyond. But it IS introducing and increaing the risk of such things happening. While many people point out it is not mine (nor any other fans) risk to worry about, I would disagree. If DA3 falters, fails or fudges up, its going to leave Bioware with a heck of a black eye. A black eye which may be turn into a kinfe in the series, the developer, maybe even to the genre (after all, despite people saying Skyrim and TW games are Bioware's competition, there is still no one who does party RPG like they do). They need this to be one of the most perfect releases they've had in years... and I believe they know that and are working to make DA3 the best it can be. 

I just hope that by trying to "fight the last war" of ME3 by avoiding talking about the game until it is ready, they wind up completely missing the new threat that is this very odd year, the likes which we havent seen in nearly a decade.

Modifié par Fast Jimmy, 02 mars 2013 - 01:41 .


#491
slimgrin

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I can't believe this thread, its massive length...

They'll start the hype train when they're ready.

Modifié par slimgrin, 02 mars 2013 - 01:46 .


#492
Renmiri1

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Why go ? Are you 12 ? Sunny place in winter, all expenses paid, nice hotel, golf, time off work.. Boondago.

Conventions keep the workforce sane :wizard:

Modifié par Renmiri1, 02 mars 2013 - 02:00 .


#493
Fast Jimmy

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^

I'm not sure I would call Boston "sunny"... I mean, Beantown is nice, but its not exactly a resort stay in Maui.

#494
Volus Warlord

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slimgrin wrote...

I can't believe this thread, its massive length...

They'll start the hype train when they're ready.


It's like there's nothing else to talk about. :unsure: I tried.

#495
Guest_krul2k_*

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yeah im 12 an carry my dummy around on a string round my neck, saves me time finding it when i spit it like most on these boards :)

ok i will say it simply for you, pax is what? a gamer convention by looks of it for upcoming titles an companies to tell you whats coming your way so why would the DA team go if they werent going to talk about da3?

#496
Icinix

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Shh.

The silence is golden.

#497
Volus Warlord

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krul2k wrote...

yeah im 12 an carry my dummy around on a string round my neck, saves me time finding it when i spit it like most on these boards :)

ok i will say it simply for you, pax is what? a gamer convention by looks of it for upcoming titles an companies to tell you whats coming your way so why would the DA team go if they werent going to talk about da3?


Make an obligatory appearance? 

#498
Guest_krul2k_*

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Volus Warlord wrote...

krul2k wrote...

yeah im 12 an carry my dummy around on a string round my neck, saves me time finding it when i spit it like most on these boards :)

ok i will say it simply for you, pax is what? a gamer convention by looks of it for upcoming titles an companies to tell you whats coming your way so why would the DA team go if they werent going to talk about da3?


Make an obligatory appearance? 


lol m8, i can believe that tbh :D

#499
Renmiri1

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krul2k wrote...

Volus Warlord wrote...

krul2k wrote...

yeah im 12 an carry my dummy around on a string round my neck, saves me time finding it when i spit it like most on these boards :)

ok i will say it simply for you, pax is what? a gamer convention by looks of it for upcoming titles an companies to tell you whats coming your way so why would the DA team go if they werent going to talk about da3?


Make an obligatory appearance? 


lol m8, i can believe that tbh :D


Hey, any excuse to get out of the office is a good one :P

#500
Guest_krul2k_*

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yeah cant grudge them that tbh, plus free sandwiches never hurts anyone lol