Given the depth of the game, the sheer amount of creative effort, voice casting, the massive amount of QA that would be needed, the marketing, the creation of a new engine, etc... I would not be surprised if box sales (including digital downloads of the core game) were not enough for them to simply break even, let alone make a profit.
I think that early on they decided that DLC was the method to use in order to try and break even and hopefully make money.
The value of each DLC piece is completely subjective, naturally. Whether you find the value of the download to be worth the cost is up to you. If you do not find it to worth your money, do not buy it. If enough people agree, Bioware will adjust accordingly.
To say that the company should continually provide new content for free is fairly silly. There is a definite cost to producing them, and Bioware needs to make money in order to stay in business.
I am 100% certain that people in the company monitor both the number of people purchasing the DLC as well as threads like these. They will use this information in the planning of new DLC and pricing. Remember, this is a relatively new process for them, so expect some fine tuning.
I'm sure that they welcome constructive criticism in regards to their DLC. It is the sort of thing that will help them tailor their product to the consumer. The key word here is 'constructive'.
Modifié par jellmoo32, 12 janvier 2010 - 04:53 .