Allan Schumacher wrote...
Neofelis Nebulosa wrote...
I will have to respectfully disagree with the central tenet of your comment. I read Moore's PR statement and it doesn't sound like "we acknowledge that we did wrong" at all. It sounds like "we acknowledge people feel like we did wrong". And whilst someone could come and claim I am talking semantics, for me that is a very definite difference, fundamentally so in fact.
And the entire tone of his little speech reads like "u mad bro?" between the lines.
Ask yourself if you would have still felt the same way if the author was "Allan Schumacher" instead of "Peter Moore, COO of Electronic Arts."
EA is vilified by many people, and are immediately going to go into reading any article with a particular slant (I won't claim to be objective in the matter. I don't think anyone really is in this case). I will obviously read into it in a particular slant.
I can understand how you could read the blogpost the way you did. Can you understand how I can read the blogpost the way I did?
I don't know Peter Moore and as such have no reason to include personal bias towards that person into my interpretation. The only present bias I have that I can't shake off are those that come from EA practices in general, not individual people. So yes, if you had given that statement in that exact way, I would interprete it the same way.
I can also see some points (only some, because I find that a few points he made are just glaringly wrong, first and foremost the always online requirements not being DRM. That's certified bull****!) being valid. After all, EA is not the worst company around in the US by a long shot. Not even the one with the worst publicity. The only reason they won this "award" is them angering the one demographic that is most adapt at the internet medium and hence would find and use such internet polls.
If I were to point at a single thing that makes my entire perception, then it's credibility. Over the past years, EA has done marvelous work (and I can't stress that enough, the amount of bogus EA has done over the past years is astonishing, it has reached almost artistic levels of surreality at times, think the Dead Space 2 marketing campaign!). And if that wasn't already enough to sour any individual statement from being taken sincerely, the fact that EA even continues to display ambivalent degrees of sincerity in its statements nullifies any attempt of credibility.
If people say left is right, and right is left at the same time I will ignore their statement and fall back to previous history to build my opinion. And previous history shows impreferable performances.
I am far from being unbiased and I always try to be fair in my judgement, hearing both sides and exchanging arguments for both factions. I give second and third chances. But in the end, EA has already taken to requiring fourth, fifth and sixth chances and they are still not getting better as far as I can tell.
EA has ruined its own reputation fair and square. It will require fair and square work to counter that.
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