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What can Bioware due to enhance sales ?


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#1
Angrywolves

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Ok. What can they do. They have to have a toolkit so the pc poayers can mod their games. It's a must have. They need a big blowout announcement. Maybe they can have Will Wheaton, Jessica Chobot, Felicia Day and other prominent fans playing the game and giving their oh golly gee reactions. What suggestions would you have to promote the game right before its release?

#2
Plaintiff

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Well, the best-selling videogame franchise of all time is Mario. So the best thing Bioware can do to improve sales is cancel Dragon Age and start producing platformers.

#3
Fast Jimmy

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There is almost a guarantee from Mark Darrah, producer of Dragon Age, as well as mike Laidlaw, Lead Designer for Dragon Age, that there will be no toolkit, at least at the release of the game and the immediate near future afterwards.

Given the Chobot blowback from ME, I don't think Jessica would want to come within 100 miles of a Bioware event (and vice versa). I didn't even know Will Wheaton was a fan... and I'm really not sure I would value his opinion on the game just because he is a celebrity (no offense, should Will Wheaton read this post).


I would say the best way to promote the game is to plug player choice. Show off the character creator, show off the Dialgoue options and system, show off the same fight six or seven different ways/builds to show how things can evolve quite differently. And, most importantly, show how choices in-game, as well as imports, can result in very different experiences (I would be fine with using fake, demonstration plot lines for this, to avoid any spoilers from those who don't want them).

And please... for the love of all that is holy... do not use a set protagonist in any marketing of CGI pieces. DA is about choice. Don't undercut your own product by trying to stuff a set character for us to feel like is the "real" main character in mind.

Modifié par Fast Jimmy, 14 avril 2013 - 08:02 .


#4
Angrywolves

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Wheaton is a fan of the Dragon Age Boardgame. You can watch him play along with Chris Hardwick, and one of the guys from Being Human on youtube. I'm only assuming he's a fan of the videogame.

#5
Catsith

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Angrywolves wrote...
Maybe they can have Will Wheaton, Jessica Chobot, Felicia Day and other prominent fans playing the game and giving their oh golly gee reactions.


This is exactly what they shouldn't do first. They need to come out strong and confident in their own game, not get a bunch of minor celebrities to try and pimp out the game for them.

Confidence is key here, after the negative impact of DA2.

The big E3 reveal with a cool teaser with in-game footage (not CG!), then the big Game Informer cover story + info dump, followed by probably the most important thing of all, high quality developer walkthroughs showing off the game in detail, like the 20 minute Skyrim walkthrough, or the really early Dragon Age: Origins walkthroughs by Dan Tudge. And not just combat stuff. Show us that its not only going to be a great Dragon Age game, but also a great RPG that can stand against the powerful competition.

After that, if they want to spend millions on CG trailers full of elves flipping around like dorks and broody mages with glowing eyes, or getting Felicia Day to get a Dragon Age III tattoo on her chest or whatever, then go nuts, I say.

#6
Neoleviathan

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I like the idea of seeing some prominent fans playing the game, I think a nice twist would be to see the voice actors play( or attempt to play) the game.

Music. Use the games own music, or appropriate alternatives for any trailers and not anything boring and meaningless like the average game. Maybe even host the soundtrack online somewhere, maybe not Bioware but I think that's been done before.

If there are any online components, make sure they are ready and advertise them as such. I think people will be nervous about that & it would be motivating to give them some security.

Take a que from Kickstarter & have a sort of unofficial BSN tiered event. Where there are certain milestones the game can make in a certain amount of time, where passing them will mean earning some fun and interesting stuff for the community. Like short videos introducing us to the devs and what they worked on with the game, or hints, or devs doing something embarrassing, or whatever interesting thing they can come up with. Just something for fun with BSN. A fan thing.

Personally, I'd be happy to pay for any version that comes with a nice art book, character content, or a documentary.

#7
Knight of Dane

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They can make a good game.

There is a reason why Skyrim is still selling at a decent prize.

#8
Asch Lavigne

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They will include MP.

#9
Enigmatick

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Knight of Dane wrote...

They can make a good game.

There is a reason why Skyrim is still selling at a decent prize.



A decent priiiiiiiize, but the risk!
(I know that joke is old but I had to) 

#10
TEWR

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Study politics and warfare.

Or hire a person that understands these things. Like me =P.

Modifié par The Ethereal Writer Redux, 14 avril 2013 - 04:23 .


#11
Dhiro

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The Ethereal Writer Redux wrote...

Study politics and warfare.

Or hire a person that understands these things. Like me =P.


Free TEWR with each new copy of the game.

#12
slimgrin

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 Image IPB

#13
TEWR

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Dhiro wrote...

The Ethereal Writer Redux wrote...

Study politics and warfare.

Or hire a person that understands these things. Like me =P.


Free TEWR with each new copy of the game.


This merits my Seal of Approval.

Image IPB

Modifié par The Ethereal Writer Redux, 14 avril 2013 - 04:29 .


#14
Enigmatick

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slimgrin wrote...
Image IPB


Fixed for those unworthy. 

#15
Roflbox

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The Ethereal Writer Redux wrote...

Study politics and warfare.

Or hire a person that understands these things. Like me =P.


If only. Dragon Age and Mass Effect are just painful attempts.

#16
dragonflight288

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Stay true to their roots. Bioware as a company, has been successful on a number of factors in the past that had them head and shoulders above their competition on those particular factors. Those being characters and story. The main plot, the side-quests, the character interaction, the party and companion dynamics, the romance, the tension, believable villains you love to hate, these are the things that has always been what makes Bioware.

Focus on those issues (while still trying to improve other things like combat, user-game interface, soundtrack [which is usually VERY good, but not what I think about in most Bioware games]) and improve things that need improving, and they'll have a great game that screams "This is Bioware!"

#17
horacethegrey

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EA has the resources to promote this game like anything, so I don't think advertising it will be an issue.

The real question is whether this game will be a return to form for Bioware. After the dissappointments of Mass Effect 3 and Dragon Age 2, the quality of the final product is what they should focus on.

So really, the best way to enhance sales is to not ff**k up the game itself. 

#18
jillabender

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The Ethereal Writer Redux wrote...

Dhiro wrote...

The Ethereal Writer Redux wrote...

Study politics and warfare.

Or hire a person that understands these things. Like me =P.


Free TEWR with each new copy of the game.


This merits my Seal of Approval.

Image IPB


A Xanthos Aeducan plushie would definitely get me to pre-order the game - make it happen, BioWare! :wizard:

#19
Silfren

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Dhiro wrote...

The Ethereal Writer Redux wrote...

Study politics and warfare.

Or hire a person that understands these things. Like me =P.


Free TEWR with each new copy of the game.


Everyone needs a little TEWR with their Dragon Age.

#20
BouncyFrag

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They could take a page from the Bioshock Infinite approach to boxart by enhancing its 'frathouse appeal.' The combined elements of 'dudebro' and 'enchantment' would be unstoppable.
Image IPB

#21
TEWR

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Silfren wrote...

Dhiro wrote...

Free TEWR with each new copy of the game.


Everyone needs a little TEWR with their Dragon Age.


jillabender wrote...
A Xanthos Aeducan plushie would definitely get me to pre-order the game - make it happen, BioWare! Image IPB


The love, I feel it. It's wondrous. :crying:

dragonflight288 wrote...

"This is Bioware!"


Bioware?

....

THIS! IS! SPARTA!

Modifié par The Ethereal Writer Redux, 14 avril 2013 - 05:45 .


#22
Silfren

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jillabender wrote...

The Ethereal Writer Redux wrote...

Dhiro wrote...

The Ethereal Writer Redux wrote...

Study politics and warfare.

Or hire a person that understands these things. Like me =P.


Free TEWR with each new copy of the game.


This merits my Seal of Approval.

Image IPB


A Xanthos Aeducan plushie would definitely get me to pre-order the game - make it happen, BioWare! :wizard:


EA knows we'd be too busy Elmyra'ing our Xanthos plushie to buy any DLC.  They'd never let that happen.

#23
jillabender

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Silfren wrote...

jillabender wrote...
A Xanthos Aeducan plushie would definitely get me to pre-order the game - make it happen, BioWare! :wizard:


EA knows we'd be too busy Elmyra'ing our Xanthos plushie to buy any DLC.  They'd never let that happen.


Haha, good point! :D

#24
Fredward

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What's wrong with their sales? If they REALLY wanted to just focus on sales they should stop making RPG's. FPS ALL THE WAY!

But not really. I hate FPS.

#25
Allan Schumacher

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This is exactly what they shouldn't do first. They need to come out strong and confident in their own game, not get a bunch of minor celebrities to try and pimp out the game for them.


Yup. Best way to enhance our sales is to make an exceptionally high quality game. This will get the Felicia's, Jessica's, and Wil's talking about the game of their own volition.